I IIIA'S Exe rcise in merchand ising

Winners in the annual LMAMerchant Magazine Advertising Contest were, in the under $l .illiott annual sales category, lst: San Luis Mill & Lumber, San Luis; 2nd, Silvera Lumber, Antioch. In the $l rnillion grouping, Hubbard Johnson won first place for

C0NYERSATI0I{ (1) Armin Speckert. (2) lsabel and trank Heard. (3) Hudson Lee awards golf trophy to Ralph Lamon. (4) John Hoover. 6) Gary Hatfield and his paper doll, Miss Fiberglas. (6) Gordon Knott. 0) Win Logan, Bud Robey. (8) Art Wall, Ross Ingraham. (9) Gerald Finnegan'. (10 Linda Knott. (11) Norm Gries- fourth year in a row. Second spot was won by Santa Cruz Lumber Co., Santa Cruz.

Entries in the annual contest are evaluated each year by a new panel of judges chosen for their experience and background in advertising. All entries receive written evaluabach. (12) lrene Silvera, Mary and Bob Butcher. (13) With Lady Godiva and the gate guards are Betty and Bob Kimble. (14) Hudson and Arlene Lee, Lyle Shafer getting the buss. (15) Hamilton Knott, Al Stockton. (16) Arlene Lee, Orv Eastman. (1il Lucille Driscoll, Hudson and Arlene Lee, Larry Driscoll.

Story oI s Glonce

Fourth generation lumberman

Robert Kimble elected new president. next year's meeting will be at Napa, April 30May 2. this year was one of the best for gaining new members ., . more merchandising programs planned.

tions from tht' judgt's with const.ructivt' suggestions for improving the effcctiveness of the ads. The contest provides lor thosc entering what amounls to a [rr.e advertisine counseling sclriee. Enlranfs noted that suggr.sted changes they have made proved -.uccessf ul in actual practice. 'fhrt.t' of tht' golf u irrn,'rs w"r.e determincd, after eol{ chairman Hudson Lee cut the cards, to lct the fates {inalize the choice lollowins lie srorcs irr thrt'r'o{ th. divisions. Ralph Lamon won thc cut and the

0UT G0ING president (1) Lyle Shafer and his wife iean, and new president Bob Kimble and his wife Betty. €) Giving the word to the slot machi.nes is..Betty Kimble. (3) Lyle Shafer, Don Comstock, Vic Riolo. (4) E. H. Haunschild, Art Masters, Bob Kimble. (5) Jean Shafer, Audrey Mendenhall. (6) Ralph Lamon, Harry Menden- lrophl. {rom l)aril Herrfelt for low gross: lorv net rvinner was Orv Eastmarl over Jim Iioss and Jack Volker; l3etty Cay rvon thc ladies' low gross a{ter a tic ruith Jcan Mastcrs; Fran Yaegur pit'kcd up the ladies low nt't honors. Gary Hat{icld endcd up with the mcn's duffcr's trophy rvith a scorc o{ (gaspl) 147. Lenore Ir.nott rvon the comparable honor in the rvomen's division.

Tht' -.econd day, Monday, May 17, opcncd rvith committee meetings and an t'xcelk'nt presentution orr the new grading rules by WWPA's Vic Riolo rvho pointed out the sense of thc new rules and thnt the new grading book is the best tool yet to use every cubic {oot of the lumber.

The manufactur-er's prcsentations competed well for attt'ntion against a view of [,ake Tahoe out thc window that rvas remarkable for its combination of light. color and -.parkling clarity. Bird & Son talkt:d about the no-maintenance featurt's of their vinll shutters; Armstrong Cork its rtilings and lighting firtur".: hall. 0) Roy Parsons, Jim Webber, Lew Silvera with plaques won in LIVIA-Merchant Magazine advertising contest. (8) Len Viale, Neil Keefer. (9) Jerry De Cou lll, Les Ley. (10) Bob Collins, Jim Webber, Bob Mullen. (11) Bob Farrell (looking good after stacking up his Jag), and Bud Robey, still with a busted hand.

\\-holesalc Building Supply its thcnupt:oming tradt' shorv in Oakland; L)u't'ns Corning demonstrated its pirrk insulation; Lrrmbcr Dealers Matt'r'ials (lo. its Johns-N'Ianville products ; L. S. Plywood reported on its advertising st'minar. plans; and Simpson Building Supply Co. shorved how tht:ir coLlnter litcratur.e rack and other merchandising aids arc kt.yed to tic in with various selling seasons. Simpson also displayed a zinger of a 9' x 2I' poster. rvhich is f lce n ith a tlealel impr.int to customers. Thc lour color poster. had competition looking a little green, and maybe thlce other colors of ill.

'.l'he Governor of Ncvada. Ilichael O'Callaghan" defended the concept o{ multiple u-"c of the {orest at the noon luncheon and talked of the yt'als oI lumbcling at Tahoe. Carl Tcr-zian. an inspirational speaker, {ollowcd the gor,ernor. with a rvellreceived oration.

I'It'etings on as-sociation business follorvcd that afternoon. Includt'd (Cont.inued on l'}age 24)

(12) Hamilton Knott, Duane Bennett. (13) Art Wall, Bob Ximble. (14) Neil Keefer, Robin Southern. (15) Roy Gilmore, Frank Heard. (16) Steve Yaeger, E. H. Haunschild. (17) Jean & Dick Mc0lelland, Jean & Art Masters. (18) Lew Silvera, Roy Parsons, Duane Bennett, Frank Baxley. (19) Earl Ruth, E. H. Haunschild.

T;-\ |;i\ n T= r= /- tH<lY<il tts tF \\ Lv)l)LlU IL-U Sl/

The orevious estimate of a 10/o giin in this year's value of construction contracts has been upped to 13% by F. W. Dodge, the economic forecasting firm . growth ol deposits ol S&Is hit a record higlr in May, loan closings also rose to an all-time peak.

Moy housing starts (latest available at presstime) lifted 1.7/o aboue the preuious ntonth and well aboue last May; annual pace is now 1,931,000 . . personal income was up, tho not as much, as Nixon administration economists had counted on

U.S. Plywood-Champion Papers has paused in plans to build a $75 million sawmill-pulp complex in Alaska, despite recent t:ourt uictorles,' possible Sierra Club legal appeals plus more federal surveys are behind the delay . . . the West Coast Hardware Housew&res show ftas been, cancelled after 48 years by the sponsoring assn.; too many other shows was the reason given

F oxworth-Gal broith B uil d in s Materials Supermarts have been celebrating their 70th year of doing business in the Creat Southwest . . . Vaughn Materials,Reno, has added 12,000 sq. ft. to their retail operatio,n,

West Range Corp., based in Cloverdale. Calif.. has moaed its Southland office to Corona Floyd Mullen Lumber has moved to Los Alamitos, Calif., Cascade Lumber, Lake Stevens, Wash., sold recently to Everett Creen, had a big 4th of July sale . .

Standard Lumber Co. has closed its Colfax, Wash,, aperation, will raze the buildings and replace them with a new $I00,' 000 retail store available for lease . Rhodes Western Inc. has purchased the 90,000 sq. ft. Simon store in Walnut Creek, Calif., tor an undisclosed bundle ctl coslr, Simon will con,tinue to operate the bldg. mtls. depts.

Euans Prod,ucts, for $200,000, has purchased Durable Wood Products, Inc., Durable Timber Products and True-Cut Lumber Co., Trout Creek, Mont, American Lumber Co,, Modesto, Calif., is planning a new yard office and more space for the walk-intrade...

President Nixon has taken a firm stand against higher interest rates on FHA-VA paper and mortgage interest rate jumps {ollowing selected increases in the prime lending rate to as high as 6% lry some banks . Wells Fargo Bank, S.F., has ytredicted a 6% national prime rute by the end of the year . B. of A. and Security Pacific hiked their mortgage rates to 71/y/o fromT/o .

National Remodelers Assn. notes that installation lenders have boosted their lrcme moderni' zation l,oan progranr.s and that "insured volume is running substantially ahead of the same period last year" . . . Pacific Lumber Co., has opened their Demonstration Forest near Scotia, Calif., to this year's tourist influx. .

Boise Cascade is "writing off and turiting down" $44 million in the 2nd period against income; its investment in a black-owned and operated construction co., its home building operations and land development projects caused the loss Bohemia Lumber Co. reports record sales and a droP in per share income from ffi2.74 to79g...

Extensiue suraeys by the feds show manufacturing and non' manufacturing firms f auor changing the U.S. to the metric system by 60/o and 61/o respectively

. the nation's 2,000th tree farm has been dedicated near Coeur D'Alene, Ida. .

Housing starts ol LBS million, plus 450,000 mobile home deliv' eries, are seen in '7I by Evans Products the nat'I. home builders group forecasts 1.81+

. Karl R. Bendetsen, U.S. PlyChampion Papers' chie{ says rate of bldg. permits "issued assures the momentum will continue" . ,

An estimated 70% of all materials used in light construction are sold thru retail lumber yards and similar retailers; 1/;1 of these dealers are also home builders, and 2/Sths sell remodeling pkgs. . . U.S. Chamber of Commerce notes that by 1980, ouerage incorne will rise 60/o, but fed., state & local tares are expected togoupl00%...

Another try at qperating a minority-run business in San Diego's depressed southeast is being made by gouernment ofi.ciols and Local businessmen who have helped establish Southeast Lumber Co.; sales mgr. Jim Brown was pres. of another minorityorvned and operated industrial firm that xcent broke this spring after2years...

Insulation requiremenls have been stiffenei by the feds following President Nixon's urgings for greater conseruation, better use ot' aaailable energy . lumber production in April (latest figures available) was &p 4.4% over the previous fro., 5.5% above the comparable mo. I year ago.

Angels Home Improuement Centers has opened number six in Stockton, Calif.