Plywood's 35th confab annual

Paul F. Ehinger, vp. of Edward Hines Lumber Co., Westfir, Ore., is the new president of the American Plywood Association.

He was installed at APA's 35th an. nual meeting in Gearhart, Ore., June 16. Ehinger succeeds Russell J. Hogue, president and chief executive officer of the Medford Corp., Med{ord, Ore., whose outstandins contribution to the total wood prodl ucts industry and the association as president since 1969 was the subject of many tributes at the meeting. investor. "If interest goes up as a normal, healthy, proper action of a rising economy, this is something elseo" he said. "But to drive it up in order for somebody to make a kill. ing is not quite proper." cernedrt' ttAs far as the builders are con- as he added, 'owood, at a price we can live with, has no substitute in the world."

The meeting elected another well known industry leader, Emory E. Moore, president of Vanply, Inc., Albany, Ore., as vice president. Re. elected to the board were Guy B. Pope, Pope & Talbot Inc., Portland, Ore.; and Donald G. Baxter, Brookings Plywood Corp., Brookings, Ore.

The principal speaker was John A. Stastny of Chicago, president of the National Association of Home Builders who expressed his conviction that the wood products industry and the home building industry should work together ttshoulder to shoulder" to improve America's home environment.

He added: "An increase of a half percent in the FHA interest rateo for instance, would remove about 50,000 to 75,000 housing starts and mean the loss of about 150.000 iobs."

tMA CONVENTION

(Continued, lrom Page 15)

Stastny criticized increases in terest rates which benefit onlv inthe was that the unsurprising good news LMA is well in the black. A number of members were honored with plaques for tleir role in keep. ing the association the excellent operation it is.

Winners of safety awards an. nounced at the session were: Bickell Brothers Lumber Co., (0-9 employees); San Luis Mill & Lumber Co., (10-19 employees); Mead Clark Lumber Co., (20 or more employ. ees).

The president's dinner-dance and manufacturer's cocktail party pleasantly rounded out the day.

Next morning the manufacturer's displays at lakeside drew good interest from the conventioneers.

Roy Baker Priest spoke at the final luncheon on the lumber industrv and on the problems the state hai with welfare programs. Lyle Shafer spoke for the last time as president and with obvious sincerity said thanks to all for their help during his year in office. New president Robert Kimble then spoke his acceptance of his office and introduced his new committeemen,

Convention chairman Lew Silvera closed the confab with the drawing of the color tv set, which *". *oi by Steve Yaeger.

Woodlond Products Er<ponds

Woodland Products Inc., a leading manufacturer of decorative wood products and trims, has opened a new warehouse and distribution center in South El Monte, Calif. The new division, Woodland Forest Products, is headed by Phil Johnson and Bob Shuey, who represent a combined 12 years of sales and merchandising with the Pomona-based parent company.

The new firm is set up to warehouse and distribute top-of-the-line wood products to retail lumber and hardware dealers. Products currently distributed are from Mouldings Inc., Decprative Trim Cotp., all Woodland Products plus a new doit-yourself picture frame and moulding line called Antiqua.

Frank Robertson, president, said recentlyo "One of the major reasons we opened this division is that when I started the business in 1959 the lumber and hardware dealers were very good to us. In turn, we tried to provide the best personalized service we could. Suddenly, the company has grown to a point where I was no lonser sure that our valued cus-

Steel Sruds'No Sweol'

Lumber dealers need not fear a heavy switdr in the residential market frorn wood framing to metals during the I970s.

That is the opinion of a nationally known building research firm, Seymour Kroll & Associates. After interviewing home builders and manufacturers, material suppliers and public ofrcials, Kroll stated: tomers were receiving the type of service they deserve. To insure they would continue to get this personalized service, we have opened this new 10,000 sq. ft. warehouse and distribution center."

"There is little incentive to sustain interest (in metal framing) for builders and manufacturers. Conversions (from wood) have been few because cost and performance advantages have not materialized."

The survey was made for Western Wood Products Associationo to help guide its future promotions.

Metal systems will make some inroads before 1980, but they'll be small enough to allow the lumber industry time to take counter steps, Kroll predicted.

In conventional homes, a 4 to 6 percent displacement of dimension Iumber by 1975 was rated possible. In industrial housing, inroads may be wider, but not over 6 percent.

Robertson added, "We at Woodland Forest Products are not interested in just becoming another dis. tributor. We feel the product lines we distribute are of top quality and appeal. We do not intend to destroy this image through the indiscriminate addition of too many unrelated products."

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