N-AWLA meets on West Coast wholesalers' annual assembly

THE National - American Wholer sale Lumber Association board thrashed out a number of NAWLA items and programs during their three d"y annual meeting during May at Coronadq Calif.

Story qt d Glonce

Uniform weight tables, standard unit sizes, ecology, housing and gonstruction get indepth looks at 79th annual Chris Snavely of Pittsburgh named new president . . Next annual meeting set for Boca Raton, Fla.

A resolution pointing up the need for uniform weight tables for western lurnber was adopted. The present state of confusion created by a great variety of weight factors must be solved, members stressed. Agreement was also reached to work with other forest products or. ganizations to have a uniform pack. aging schedule. (See p.ge lI ol this issue lor related story).

President Bob Wells provided the delegates on the lTth with his personal view of marketing and related how his term as head of NAWLA supplemented his insight into tG day's marketing potential for whole- saling. He emphasized a marketing concept of three things: "Identifying, attracting, and holding customers.tt

Lowry Wyatt, outgoing president, National Forest Products Associa. tion, addressed the wholesalers on the tremendous problem of convincing people outside our industry, i.e., home builders, the public, congressional critics, of the economic facts of demand, supply and prices. He is convinced that we must continue to place the facts before these people. "Each of you can speak forth in your communities to try to straighten out the recordrt' he urged.

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Final speaker that day was Arthur 'oRed" Motley of Parade Magazine. A super salesman who knows the power of the published word, Motley gave a concise, complete look at the American scene and how it relates to the businessman of todav.

An informal session was held that afternoon by the distribution yard members for over two hours.

A provocative panel session next morning by four nationally known builders and a mortgage banker gave an in.depth look at housing.

Ben Deane, prominent southern California home builder, noted 'oMost home builders feel that 5/p of their gross sales must be spent on marketing their product, the house. I don't know what the forest products industry is spending on promoting their products into our houses, but it should be in that 5/o of gross sales neighborhood if they want to insure .that wood products are used in the home of the seventies."

Featured speaker the last morning was James Downs, Jr., Real Estate Research Corp., a man some consider {oremost in correctly read. ing the pulse of U.S. construction.

He predicted marked improvement for single residential, less than advertised activity in public housing, a decline in institutional construction (especially schools), and a decline in the specialty.business construction. Downs also sees a great potential for condominiums in the seventies.

Chris Snavely, Pittsburgh, Pu., was elected president; William W. Wood, Charlotte, N.C., lst vp.; Da. vid H. Rush, Cleveland, Ohio, 2nd vp.; and James K. Bishop, New Rochelle, N.Y.. treasurer.

0VER twothirds of the directors were present, along with eight past presidents. That's outgoing president Bob Wells (first row, center) in that unbelievable sport coat, Sterling Wolfe, who handled social activities, is on Bob's right.

Insist on straight faced lumber

Then you can laugh... all the way to the bank!

Kimberly-Clark customers get top dollar for K-C lumber because it's straight faced.,. (hardly a chuckle in a cartoad) and more often than not, exceeds qrade standards.

Kimberly-Clark learned many years ago that satisfied customers are the most important asset a company can have, and the best way to keep a customer satisfied is to supply him with products of highest quality at competitive prices. Then, mix with fast service, easy-to-handle packaging, and genuine interest in his problems. At Kimberly-Clark every shop employee has been trained to work at quality control. lt's the best way to proteci that precious asset . . a satisfied customer. lf keeping our Iumber straight faced keeps you laughing all the way to the bank, that's the way our 750 inspectors will keep it.

Stqndord Pqckoging Urged

Three national distribution trade groups are recommending standard, unitized, packages of lumber, plywood and other panel products.

T[e advent of more and more unitized shipments from manufacturers and the ever-increasing need for distributors to control material handling costs has created a situation that makes standardization of packaging extremely desirable.

The National Lumber and Building Material Dealers Association, National Building Material Distributors As. sociation and National-American Wholesale Lumber Association say the proposed schedule would cover 1" and 2" lumber by !' through 12/' widths and 4x8 panel products with thicknessq oI t/4",3/{', r/2", Ve" and e1n".

Indications are that the producer groups will take this matter up at once. The recommended target date is October l, for industry-wide usage.

New Lqminofing Stqndqrds

New standard widths for glued laminated timber structural members have been endorsed by the American Institute of Timber Construction which has recommended acceptance of them by its members August l

A survey conducted by AITC indicates that approximately three-quarters of the U. S. structural laminating industry is already on these widths, or will be by Aug. 1.

Nominal or68l012L416 wrdrn- rncn il,firfl1*t' 2r/t Br/s st/s 63/q ts/r r03/a t2ya rly*

AITC has also adopted a Lr/z' thickness as the laminat' ing industry standard for normal 2" stask.

Any 2x4s for Peking?

President Nixon's lifting of the embargo on the sale of forest products to Red China will have no immediate short-term prospects for trade. But there may be good long-term prospects for the United States in a market which is expanding at a remarkable rate.

"We cannot tell at this time what the Chinese rnight require," noted Wendell B. Barnes, of the Western Wood Products Association.

"Historically, China bought from North America large timbers ranging in size from l2xl2 to 24x2/L," Barnes said. "This was used for oonstruction, and was similar to the trade the U.S. forest industry used to have with Japan.

"The Japanese market has changed, and it is reasonable to expect that the Chinese market would change also," he explained.

Barnes reported that in tle year 1934, lumber exports to China from the states of Oregon and Washington alone were just about equal in footage to the exports of all countries in the world from Washington, Oregon and California in 1970.

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

Redwood Beom "Holline"

Redwood laminated bearns have recently been added to the list of Quick Lam items available by telephone "hot line" service from Standard Structures, Inc.

The delivery system utilizes modern electronically controlled equipment coordinated by a company with over 25 years experience in the Iaminated beam business, says firm president Richard Caletti.

When the order is placed, beam manufacturing begins and the finished product is delivered and unloaded at the jobsite in two to three weeks, the San Rafael, Calif., firm claims. Installation assistance is also available.

WEST COAST stops on United Nations seminarstudy tour on tropical hardwoods included Los Angeles, San Franciscq Portland and Seattle. Group from six Asian nations toured Europe and' North American studying market conditions. At this stop in 1.A., they were hosted by the lmported Hardurood Products Assn., as they were in San Francisco. In pix

(l) Gunter Silmar, Akbar Khan and Jack Bas'er.

0) Paul Penberthy, (3) Greg Frumkiq Philippe Queyrane of the U.N. and Johnny Ossood. (4) Pat Young and Kee Kai To. 6) -Ted -Arai. t6l Kurt Gelbard and Ben Sanvictores.

Arcofo E:<ecutives Promoted

Lloyd L. Hecathorn has been named vp. of administration and marketing for Arcata Redwood Co., according to Byron B. Miller, president. In his new position he will as. sist Nliller in administrative duties of the company, a division of Arcata National Corp.

Prior to joining Arcata Redwood in 1954, Lloyd was associated with Paramino Lumber Co. in San Francisco. From 1954 throush 1963 he cata, Calif., succeeding Lloyd Heca' thorn.

He graduated from the UniversitY of California School of Forestry in 1948. In 1957 he joined the sales force of Arcata, becoming manager of their San Francisco office in 1964, where he remained until his trans' fer to the Arcata office in 1969.

Paul is assisted by Frank C. White, the new assistant sales man' ager. Frank was graduated from Humboldt. State College and joined Arcata in 1960. For the past 11 years he has been in sales in the Canadian and Eastern U.S.

S.F. Club's Tripleheoder

Ceremonial trappings were brought out. barrels rolled out end votes cdst at San Francisco Hoo.Hoo Club's latest meeting. It was a concatenation, a beer bust and an election.

r,vas western sales manager for Arcata. In 1963 Hecathorn was transferred to general offices and was subsequently appointed vp-sales, Paul W. Ward has been named sales manager of Arcata Redwood. Paul took over his new responsibilities July 1, at general offices in Ar-

Initiated were Dave Bien, Dave Ellis, Dennis Lowe, all of Simpson Building Supply Co., Santa Clara; Joe Darrah, Dee Lumber Co., Moun' tain View; George Thompson, Redwood Inspection Bureau, San Fran' cisco, and Marty Olhiser, Georgia' Pacific, South San Francisco.

New officers elected are Lee Rap' pleyea, president; Pat Tynan, vice president; Pete Johnson, secretary; Reg Ricci, treasurer; and tlre board, including officers noted, Larry Owen, Hugh Pessner, Knute Wiedman, Art Wall,.Ted Little and Cal Wood.

Foresl Industry Sofety Plon

A spokesman for the forest indus' tries has outlined a broad Program of unified action undertaken by the wood products industry to reduce work injury and illness and to fully meet the new Occupational SafetY and Health Act.

As one of the five "target" indus' tries selected by the Departrnent of Labor under the new law, Merlin Raceo safety expert with the St. Re. gis Paper Co., and chairman of the industry's safety coordinating committee, said the industry has initi ated a program which includes the development of new safety standards, education and training pro. grams, and communication of the new law to all segments of the forest industries.

Race said the wood products in' dustry is "confident" it will not remain a target industry for long, al. though it recognized the task could not be accomplished overnight.

fT may have been games of chance I out front in the casino as the Lumber Merchants Association of Northern California met at Lake Tahoe, Nevada, but at the business meetings in the other parts of the hotel members were busy working very hard in taking the gamble out of the sales and distribution of lumber and building materials.

Held at Kings Castle Hotel, Incline Village, the 3lst annual drew more than 200 for a varied program o{ business skill polishing with the em. phasis on improved merchandising.

The new slate for '7I-'72 is comprised of top-rated dealers who are well-versed in modein merchandising techniques: president, Robert Kimble, Sequoia Lumber Co., VisaIia; lst vp., James Webber, Hubbard & Johnson l,umber Co., Mountain View; 2nd. vp., Gordon Knott, Yosemite Lumber Co., Fresno; treasurero Al Stockton, San Bruno Lumber Co., San Bruno. Immediate past presi. dent is Lyle Shafer, Mintons Lumber & Supply, Mountain View.