PTRS@NALS

Jim Cuseo is a new sales representative for Stockton Box, Stockton, Calif.

Earl Woodward, Bay Area regional representative for Evans Products, is the proud new father of a boy, Scct David.

Dave Jopes, Higgins Irumber of Union City, Calif., has returned from a two week vacation in Honolulu.

Vern Nielsen, rC'astro Valley Lumber, vacationed for two weeks in early May.

Joe Bennett has written a shocking expose of vandalism in our forests. It's called "Vandals Wild". Joe works for G-P.

Dwight Curran, TW&J, Vallejo, Calif., is announcing a 3-fot-2 stock split in the form of a 6 lb.8 oz. son, Dennis Dwight.

Lloyd llecothorng Arcata Redwood sales mgr., is back in Arcata, Calif., after a six weeks sales trip to the major countries of western Europe.

Paul War4 former Arcata Redwood sales rep in San Flancisco, is now asst. sales mgt., headquartered in Arcata" lYeclcm Lunber & Bulldlng ,[ot.rtols t{EnCHAl{t

Perry Adcox, F. M. ,Clawford Lumber Co., is on a two month sales safari in the Deep South.

Doug Jacques has joined So-Cal Commercial Steel, Los Angeles, as a specialty product, sales promotion rep.

Ilarriet Zaiko, secretary to Walter Glovack at Flintkote, Los Angeles, has returned from vacation.

Richard M. Juell is the new Celotex rep. -for California's San Fernando Valley.

Russell \il. Evitt is the new gen. mgr. of American Forest Products Corp. Amador-Calaveras div. H.e succeeds John T. Rushton.

Donald Y[. Ilenning is the new asst. to the vprgen. mgr. of Kaiset's cement div.

John Ruddy is the new gen sales mgr. of Clear Fir Sales Co., Springfeld, Or.e.' replacing Frank. Clarke, who has re- siined.

Jim Casey is retiring aftet 44 years with Calaveras Cement.

Frank EngUsh, Tarter, Webster & Johnson, Cerritos, Calif., recently announced hig engagement to Miss Patricia Baird of Bethany, Oklahoma.

Dick Snider of Timberline Forest Products, div. of Mouldings,. Inc., Santa

Ana, Calif. returaed from a trip to the Woodland warehouse,'Woodland, Calif.

Ted Tiss, Merchant Magazina sta,ffer recently vacationed with his family, visiting San Diego and spending several days camping in the mountains.

Tom Fleming, president, Fleming Lumber Co., Los Angeles, for the 9th year will be navigator on the sailing yacht Novia ' Del Mar in the Transpacific Yacht Race.

Jay Callaway, former sales rep. of Fir and Pine Lurnber Co., Burbank, has joined the Rem Supply Co. as purchasing agent.

Stan Eznekier is E. L. Bruce's new distriet sales mgr. for their flooring line in the S.F. area. Gene Saxon, also in S.F., holds the same post for paneling and molding.

Chet Nortz, exec. vp., Mt. States Lumber Dealers Ass'n., testified in Washington, D.C., on Regulation Z before the Federal Trade Commission.

Walt Baker, LeRoy Ostrander, Jim Nix of Sun Lumber Co., San Pedro, Calif. and Sam Snydet Boise-Cascade, recently played in the Building Industry Assn. Golf Tourney. At the request of the participants, scores are being withheld.

Frank Higginq sales mgr, of Sun Lumber Co., San Pedro, and his wife recently spent 3 days in San Francisco attending the PCBC.

Paut W. Koeche is Olympic Stain's new ad mgr.

Perry Adcox, F. M. Crawford gen. sales mgr., and his salesmen Rcx Yowell, Lowell Ambrosini, Don Sunstrand and Fred Scaife are enjoying their new, larger ofices when not travelling.

Bill Eowe of the mahogany importing div. of Potlatch, Compton, Calif., recently visited their South American mill in Colombia.

Walter Kuck, Wholesale Forest Products, Los Angeles, is back to work after a recent operation.

Bob Lincoln is the new nnnager at Western Sierra Lumber Co. in Pleasa.nton. Bob formerly managed the Wickes yard in Fowler just south of Fresno, Calif.

Hugo Miller, Rounds Lumber Company, was among the smilers at the Arcadia (Calif.) High School graduation as he watched son Mark Miller pick up a diploma.

Ken finckler, Stahl Lumber Co., Los Angeles, recently attended the Rotary district convention in San Diego, Calif.

Mark and Leo Seidner recently visited their Liberian (Africa) hardwood operation. Their Summit Lumber Co. is in Long Beach, Calif.

Leroy Stanton, E. J. Stanton & Sons, L.A., took a golfing vatation in Spain, Portugal and Italy.

Lee Turner has been promoted to Stockton Box Company's wholesale t & t and car load desk, replacing Jim Cuseo who transfers to TW&J in San Francisco.

Pete Niebling, N-AWLA's western mgr., says their office has moved to 933 Terminal Sales Bldg. in Portland, phone stays the same.

Thomas J. McHugh I[ is now vp.-mgr. for Rolando Lumber's wholesale lumber div. in San Francisco. He formerly was a sales rep for Western Pine Supply, Emeryville, Calif.

Richard K. Reeder is Calaveras Cement's new man in Fresno, Calif., and the surrounding area.

Tom Yiscounty is now personnel mgr. as well as asst. regional credit mgr. at TW&J's Cerritos, Calif., operation. Margaret Gladish has been named purchasing and billing supervisor, while Jack Simpkins is now regional acct'g. supervisor.

Scott Osgood, no. 1 son of John Osgood, Robert S. Osgood, Inc., Los Angeles, has graduated from high school.

Frank Clarke has retired as sales director for Clear Fir Sales Co., Springfield, Ore. He has been a key figure in updating of commercial standards for solid wood doors.

S. A. Shrigley has been promoted to gen. production mgr. of Southwest Forest Industries' wood products group.

Wayne Mattson, Western Bldg. Mtl. Ass'n. president, and WBMA exec. vp. Ross Kincaicl have been on a whirlwind tour of the membership.

Bob Dragoo, Merrill Lumber Co., Merrill, Ore., is back at it again after a recent stint in the hospital.

Gage McKinney is among the lumber scions recently graduating from high school. He's the son of hardwoodman Yerlon trIcKinney.

Bob Kindel recently joined Summit Lumber Co., Long Beach, Calif., and will represent them in Orange County.

Gary Thomson, In'land Lurnber Co., Colton, Calif., recently returned from a three weeks business trip to Hawaii.

Sally \ilalker, sales secretary at Hyer Hardware, Anaheim, Calif., has returaed from a two week vacation in the Hawaiian Islands.

Ken Yeager, Yeager's Trucking, Los Angeles, recently celebrated 14 years association with Summit Lumber Co., Long Beach, Calif.

Dan Scilagyi of Arrowsmith Hammers Inc. has moved the offce from Buena Park, Calif., to Visalia, Calif.

Bob Gaylord, Phil Butterfield and Bob Nunnally of Fir and Pine Lumber Co., Burbank, Calif., recently returned from a sawmill visit to British Columbia.

Drnie Baco, longtime Dant & Russell staffer, founder and 1st president of Dubs, Ltd., is cooped up in the Fresno, Calif., Veterans Hospital. He's the father-in-law of Reid and Wright's Bob Reid. Bob, incidentally, is visiting Honolulu this month.

Bill Johnson, W. W. Henry Co., is back in Smogsville aftet a two week vacation.

John De La Montanya has joined Sequoia Forest Industries, f)inuba, Calif., according to Bert Dennis, Sequoia sales mgr.

Ifelen Hart, Far West Fir Sales, Glendale, Calif., just finished a two week vacation.

Peter Svenkerud is back at Far West Fir Sales after a tour of Siema Nevada area white fir mills.

Larry Turnbull is retiring after 47 years of :working at McCloud. He started the same time The Merchant began publication, July, 1922 (We're both ready for a rest, Lany.-Editor)

Sheldon Yan Oosting, vp., Glendale Plywood & Lumber Co., Glendale, Calif., vacationed recently with his family in Arizona.

Paul Orban, Orban Lumber, after 65 years in Pasadena, Calif., is moving to the old San Gabriel Lumber Co. yard site at Irwindale and Gladstone in Irwindale, Calif.

Peter Yan Oosting, Glendale Plywood & Lumber Co., recently traveled to North Dakota to attend his nephew's wedding.

Jim A. Woods, Jr., his wife, Latham & Woods Lumber Co. Gardena, Calif., returned from vacationing in Honolulu, Hawaii, for two weeks, where they visited Mrs. Woods' sister.

Frank Nelson, Nelson Lumber, Los Angeles, reports business is picking up with the start of southern California's fine summer weather.

Arthur \Mahl is the new district sales manager for E. L. Bruce Co. working out of San Mateo. Calif.

Check these costs with those vou are now paying. BIG lawn sprinkler systein sales have switched to PVC! llow's the time for YOU to switch to "CBS" and make profits the smart $/ay: 0N THE FITIINGSI

We ship via UPS to Calif., 0regon, Wash., lda., Nev, and Ariz. Ship same day! * cBs r-ow PRtcEs

Buy in lots of 100, DIRECT fromthe

Interior Poneling

A 28 page, color catalog of interior paneling shows Prefinished hardboards in a varietY of colors, woodgrains and textures. Masonite Corp. catalog s h o w s application/installation methods, color coordinated moldings available, specs, shelving and accessories.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, tClalif. 91101.

Sofety Films

Cast Your Ball'ot and Helpless are two Tailgate Safety Films for the construction industry. Helpless is a true story of a superintendent watching one of his men die as a result of an on the job accident. Cast Your Ballot depicts a typical safety meeting in a small firm.

WBITE: Ttre Merchant Magazine,573 So. Lake Ave., Pasadena, Ca.lif. 91101.

Cleoning Tools

The Dalen Co. has a 32 P. surface cleaning tool catalog featuring a comprehensive line of electric and pneumatic equiPment for scaling rust and Paint, cleaning brick, masonry a n d metal, cutting stone and light peening.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, 'Oalif. 91101.

Goroge Doors

Frantz Mfg. Co' has a 28 P. color garage door catalog showing the varietY of stYles and types of residential garage doors made. Included are wood grain filuma and pre-finished aluminum panel filuma.

WRITE: The Merchant Magazine, 5'13 So. Lake Ave., Pasadena, Oalif. 91101.

"Allenlion!"

A folder on Potlach Forest's Soldier Beams is available. Soldier Beams are verticallY laminated beams used to rePlace nailed or solid beams'

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Oalif. 91101.

Folded Wood Folder

A free ,brochure .presents a process, utilizing esPeciallY designed equipment, to Provide wood folded to form a precise corner of uninterrupted covering. Capable of handling su,bstrate sheets up to 20'ot longer, the machine can cut a precise mitre or groove in vinyl coated hardwood, particleboard or plywood.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena,Oalif. 91101.

Cqreers Wholesole

Recruiting competent employees is a serious problem facing wholesale distributors. In an effort to assist, National Assn. of Wholesalers produced Your Career in Wholesa'le Distribution. Ttre growth and vitalitY of wholesaling are documented in the illustrated booklet.

\ilRITE: Ttre Merchant Magazine,573 So. Lake Ave., Pasadena,,Oalif. 91101.

Soles Kit

To assist dealers with localized promotiron of decks, Patios and fences, WWPA ofrers a free merchandising kit containing booklet, folders, stufrers, mats plus order forms for TV and radio.

WRITE: The Merchant Magazine,573 So. I"ake Ave., Pasadena, LOalif. 91101.

Compuler Anolysis

A detailed comPuterized business analysis for lumber and building supply dealers, ProfiL ron II, is available from The Celote:r Corp. The service Provides an in-depth studY based on the dealer's latest 12 month financial statement.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, ,Oalif. 91101.

lnstollotion How lo

Detailed instruction sheets on how to install the various tYPes of Marlite paneling and accessories are available. These are separate illustrated sheets for plank, panels, ceiling block and Korelock.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena.Oalif. 91101.

Flore for Volves

An illustrated folder describing Mansfield triumph flared angle valves lists valve features and specs. It also contains a large cutaway drawing with callouts that explain the more important features.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, 'C;alif. 91101.

Free Service

For further informotion on oll New [iterolure ilems, wrile

The Merchant Mogozine, 573 So. Loke Ave., Posodeno, Colif.9Tl0l. Pleqse menlion issue dole so we con process your requesl fqster!

Prototype House

A motion picture depicting construction features of NuFrame, a house construction system from the U.S. Forest Products Lab., is free. The flick, with color and sound, shows how a full scale prototype house was built.

WRITE: The Merchant Magazine,573 So. Lake Ave,, Pasadena, Oalif. 91101.

WWPA Buyers Directory

Some 250 plants are listed in WWPA's 1969 Buyers' Manual. The 50 p. directory lists plant addresses, facilities, capacities, species processed, shipping sewices and names and phone numbers of sales managers.

\ilRITE: fire Merchant Magazine, 673 So. Lake Ave., Pasadena,,Oalif. 91101.

Quick Drying

A 6p bulletin describing Proctor Lunrber dry kilns shows six tlaes of kilns used to dry softwood or hardwood. Capacities range from 15,000 to over 150,000 bfm.

WRITE: The Merchant Magazine, 573 So, Lake Ave,, Pasadena, ChJif. 91101.

Color Chqrt

A species and color tone chart illustrating 24 types of pre-finished wood paneling has been issued by St. Regis Paper Co. The paneling is threeply hard(Continued, on Page 46)

WWPA Optimistic Morket Forecost

The Wcstern Wood Products Association is more optimistic than some {orecasters regarding the share of the lumber market to be served by western producers in 1969, according to Wendell B. Barnes, WWPA's exec. vp.

Some projections show sizable increased shipments into the domt'stic market {rom Canada and the South. Other forecasts place year-end western inventories up I billion board {eet from 1968 levels. WWPA forecasts more moderate increases in year-cnd in' ventories, believing production will be closcr paced with demand.

The WWPA projection lor 1969, based on mill production trends, shows total U.S. softwood production ofr l|/a {rom 1968. shipments ofr 3.7/a and inventories up 2fi. For the V'estern producing region (including redwood), accounting ior 72.81b of total U.S. softwood production, IIWPA predicts shipments ofr 4.6/a, production off Aa,h, and inventories tp 5.2/o

Total U.S. r'onsumption for 1969 is estimated to be 2.7/a less than 1968. The decline is largely attributable to anticipated changes in the amount of lumher in re-qidential construction.

The Women Stqte Their Choices

Thirty-seven percent of a women's panel o{ consumers, re' sponding to a recent questionnaire concerning their home remodeling objectives and fa't'orite materials, said they were currently planning a modernization project and 65 percent expected to plan one in the {uture. Sixty'five percent had completed a home mod' ernization project within the past three years.

Women favored prefinished hardboard as easiest to maintain, most durable and second most attractive of five products listed. Other materials were paint, prefinished plywood, wallpaper and fabric. Vallpaper rated first in attractiveness by one vote over prefinished hardboard.

Respondents listed the following rooms modernized during the past three years, ranked by incidence: kitchen, I9/a; bathroom, 17/6; bedroom, lSJb; living room, I3/o; dining room, 8.7/6; family room,8/o I basement, 7/o; atric, porch and hall, each 2/c.

Westerners On IHPA Boord

Nine westerners are on the board of directors in the Imported Hardwood Products Assn. for 1969. They are: l1|8 ililn ca||$ uifi |||0 ilfi PR0HI$!

Jack Baser, Baser & Co., Inc., Los Angeles; Kurt Gelbard, Robert S. Osgood, Inc., Los Angeles i Jerry Gustafson, Boise Cascade Corp., Portland, Ore.; E. M. Magarin, W'eyerhaeuser Co., Tacoma, W'ash.; Gunter Silmar, Silmarco International, San Francisco; Al Struyvenberg, Lloyd International, Inc., Seattle; William Suiter, Evans Products Co., Santa Ana, Cali[.; Eric Wagner, Del Valle, Kahman Co., San Francisco, and Pat Young, Potlatch Forests, Inc., Compton, Calif.