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The Gais Say Thanks

David Cutler

The Merchant Magazine

573 So. Lake Ave. Pasadena, Calif. 91101

Dear Dave:

We sincerely want to thank 5rou and your entire staff for the way you have worked with us over these past 18 years. Yes, the first Hoo-Hoo-Ette Club was organized in Sept. 1961 and you have always lent a helping hand when we needed it. In other words you have helped to put us on the map.

Our recent meeting in Arizona w&s our geventh national convention, and we are quite proud of our many achievements. Some of our clubs have given scholarships, all have done much toward philanthropic pro- jects. Our Eugene club has condusted a lumber course in one of the colleges for the past several years,

Nationally, we have established a Friendship Fund, to help any of our members who man through illness or other reasons, need fast cash- It will either be a loan or a grant, de- pending upon the circumstances.

Sincerely,

Anne C. Murrry Founder National Iloo-Hoo-Ette Los Angeles, Calif.

GOOF UP DEPT.

The Merchant

5 Genoa Place San Francisco, Calif. 94133

Gentlemen:

We appreciate the fine pictules that were taken at Castlewood Country Club during the recent Reveille. lVe made every effort, however, to get the names of our customers and their respective business houses conect.

You certainly "goofed" up our good customer Harry Robinson of the McWilliams Lumber Co. Very truly yours, N. F. Gay Stockton Box Co. Manager Wholesale Distribution

P.O. Box 8368 Stockton, Calif. 95204 Ouchwe d,id indeed. Our apolagi,es to you and Harry Robimson. In sorne hsu,es we haoe 6 nuny as 300 nnnes and, fa.ces to mntch correctly; let's lace il, we dpit always make it. But ue are mighty proud ol our 99/o baning auerage on the rest.-Editnr.

Tl| SERUE Y(lU BEST!

A unitld staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on rlnlcsde orders from our

United inventory of prime softwood hnlff maintained with the retail dealer's needs in mind.

WWPA URGES ACflON

Dear Dave:

Despite impressive sponsorship by scores of senators and congressmen representing every part of the country, this important legislation is in danger of being lost, while its supporters are diverted by other facets of the nation's housing problem. I'm sure you rememlber the hearings called to uncover the causes of the spectacular rise in lumber and plywood prices a few months ago, and to devise remedi,es. The tirnber supply bills (introduced in both houses) that wetre so concerned about were the only significant proposals brought forth as a way to keep wood material prices from soaring too high again.

.{merica has not repudiated its goal of building 26,000,000 housing units in the coming ten years. But the most promising means of assuring the materials to meet that goal needs renewed backing at this time. fire trouble is that the conditions of short supplies and high prices for lumber/plywood have vanished, even more swiftly than they appeared, thus dulling the feeling of urgency. The building industry has turned more attention to protests against prohibitively high interests rates for interim and mortgage ffnancing.

Believe me, if the housing industry regains its activity and optimism of just a few months ago, the chronic shortagp of sawtimber could send lumber/ plywood prices baek up the ladder. Supporters of the firnber Supply legislation have been thinking of the long-term future of housing, right from the start. This act would esteblish a virtually permanent program on the National Forests for increasing supplies of housingfs chief product ingredients-from the largest reservoir of mature tinrtber.

Safeguards a^re written in to assure multi-use management, including recreation. Congtessman McMillan errlphasized that the legislation recognizes standing poliey that National Forest lands sha,ll be developed for outdoor recreation, grazimg, tirnber, watershed, wildlife and fish purposes.

Sincerely,

Tlendell B.'Barnes Executive Vice President Western Wood Products Assn. Portland, Ore.

Our lead, ed,itorial ol last month colleil pasnge ol thz an imperatiue. We hope eoeryone in the ind,ustry shares our con. cern q,nd ans accorilingly. - Edinr.