FREMONT IS TEN YEARS OLD...

HEN YOU say a man is the greatest advertiser in history, you must take into consideration William Wrigley. You see, when he started advertising gum at first-HE HAD NO GUM. All he had was a n{rme, and a wrapper and some swell ads. When the ads brought orders for gum, he bought the gum from already established gum makers who were short of orders. They did not advertise. * * *

They tell the story about the school teacher, who on Lincoln's birthday, displayed a picture of Lincoln to her class of youngsters and asked if they knew who it was. Little Johnny, in the front row, said: "Sure, teachero that's Mitch Miller." ***

And then there was the Indian girl who applied for relief. She said she was so poor she actually didn't have a Sioux to her name.

Sticktoitiven Ess

An oak is simply an acorn that stuck to its job. Sometimes it takes a whole lot more nerve to stick than it does to quit. But the reward is greater.

A little nonsense ,ro* ..rJ,h"n * ri Is relished by the best of men.-Anon.

Long years ago, I wrote a couple of books. A jokeJoving friend who bought one of them wrote me: "I read your ad and I bought your book. Why the hell didn't you get the fellow who wrote the ad to write the book?"

A Genuine Optimist

The most genuine optimist yet discovered was the man who was pulled out of a railroad wreck with one leg missing and who, when he discovered the extent of his loss, remarked-"Well, thank God, it was the one with the rheumatism."

If the rut-riders, the lo-""*"r*, J." ,*u-"nough-for-father and good-enough-for-me folks speak ill of you-Rejoice! You may be getting somewhere. But if they speak well of you-Beware! You may be joining their ranks.

The boss and the "t"rt nla *""" "*-r" luncho leaving the pretty little bookkeeper in charge of the store. Enters a handsome young man. 'oDo you keep auto accessories here?" he asked. The little bookkeeper smiled her sweetest. o'Only me,l' she replied.-Good Hardware.