ItrEl news andviews

\f/ H I LE 1'l [ER E a re signs that horne YV buildirrg in thc Vcst is pickirrg up in most localities. thele are also important signs lt,'ading one to belicve that we are developing alr ever-incrcasing consumer malket. Here's what I mean, People are bcing far:ed with higher interest ratcs? so thcy arc staf ing put. Thcy are firing up antl thel' are rtmodeling.

Statistics in Santa Clara County, Calif., Ior example. show that apartment vacancies from June, 1961, till no\!. have dropped lrom IS/a to less than one pr:rt:ent. From an inventory of over 9,000 vacunL upaltments two ) eirls ago. lhere ure available today in this suburban Bay Area.

by BOB McBRIEN executive vice president of the Lumber Merchonts Associqlion of Northern Colifornio

Your best bet reolly efficient of West Coost for distribution lumber

AIR.DRIED KILN.DRIED GREEN

5TUD5POSTSSPLIT PRODUCTS

Reasons cited for thest: figurcs are tight money for a reduction in production, and a stea<ly influx o[ 4"000 newcom('r's p('r' month in thc area.

Both of these facts should ring a bell with letail building matclials dcalers- telling them o[ two important steps to take in their business. Thc first is dt'vote more time and t:fiort to tht: remodeling and consumer mar:ket. The second is to advcltise to acquaint the newrromer-* with youl compan\..

In my day-to-day disuussions rrith northern Cali{ornia rctail dt'alers. many have been most {rank in telling me that they rvould have had serious troubles a vear or so bar:k if it wcrc not for the consumr.r business. Ho.r.ins starts were down and out. and tract work was almost rron-cxistcnt in many aleas. Simply, it was a ('ase of living ofi consumer and remodeling sales. -x- -x- *

Tract work has bcgun again. but {ew are willing to stick their necks out and say just how long it will be steady and strong. Almost all, howt,ver. are rvilling to bct on the futurc of lhe rcmodeling and consumer market.

I'd welcome yor. thuugi* ." ,n* subject as it is one that is most oltcn discussed. Just tlrop mc a line at your convenience.

DOUGLAS FIR WHITE FIR

SUGAR PINE

PONDEROSA PINE

"At Holmes, fost shipment is the nome of the gome . . roil or T&T"

Production & Home Off ice

Fred HolmesCorl ForceJim Buckner P.O. Box 665Ft. Brogg, Cdlif. 95437 Phone l7o7l 9644O58 TWX: 707-573-8259

MIRROR DOORS

Features Galore

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