New Products, promotions ond sqles qids

you ccrn use to build soles qnd prolits!

screwdriver can be converted to a fastener driver by changing nose pieces.

Merchondising Bocks Product

U. S. Plywood is backing their latest product, Touch-n-Glue, with a full-scale progtam of merchandising aids that incorporates many of the techniques of the supermarket industry.

This program will make it easy for dealers to tiein.

A prime example is the animated display rack which has a moving tube of Touch-n-Glue which points out the various uses. Each rack holds five dozen cards.

Another color{ul example is the yellow, blue and red shelf talker. It contains pull-off pages of four t'Stick-em-Up" giveaway badges. They read: "I'm stuck on youl" "I'm Fasten-ating'" "I'm Unhandy . Manl" "Hold Everything."

Wholesale salesmen will each receive a 12 x I5 red article kit for presentations.

The Bowl-o-Rama, a wholesale salesmen's incentive program, will also back Touch-nGlue.

\ilItITE: Frank P. Marx. 18 E. 41 St., New York, N.Y. 1001?.

lmproved Drywoll Scewdriver

Both a new drywall screwdriver and a new fastener driver eliminate bit run-out. Three supporting surfaces designed into the drywall screwdriver's shortened nose assembly and a hard nylon bearing encircling the exterior pf the magnetic bit holder eliminates bit run-out.

A dust shield around the bit holder makes the 2500 rpm drywall driver dust protected. The nose piece is non-marking and depth adjustment is easily made.

An aluminum nose assembly housing cuts down on front end weight, decreasing operator fatigue. Also aluminum does not dissipate the magnetic qualities of the bit.

Model 7704-25 drywall screwdriver, 2500 rpm, is priced at $90. A 1700 rpm model is also available at the same price,

For additional power, Model 772 extraheavy duty fastener driver has a 4,0 amp motor and is priced at $99.50. The drywall

Both drywall screwdriver and fastener driver have in-handle reversing switches, ball and needle bearing construction, inline position pistol-grips, and heavy-duty cord with external cord strain relief protector.

'W'RITE: Rockwell Mfg. Co., 873 N. Lexington Ave., Pittsburgh, Pa, 15208.

Plqstic Coverings Disploy Rock

A permanent, all-metal store display rack for $8.00 is being offered to dealers who purchase $49.00 worth of R-V-Lite's wire and reinforced plastic covering materials. The selflocking, bolt-Iess constnrction of the five-roll display rack makes assembly

Bothroom Murols

A gold-on-white Ponta Roma mural adds interest to a standard tub shower display.

simple. Cutting and measuring guides provide added convenience,

WRITE: R-V-Lite Products Division, Arwey Corporation, 3500 N. Kimball Avenue, Chicago, Illinois 60618.

The five-foot wide panels have a washable plastic finish. Matching white end panels and gold anodized moldings add to the package sale.

Installations like this can help spur impulse sales of special decorator paneling.

WRITE: The SeIz Organization, 221 N. La Salle St., Chicago, I11.60601.

Hrrnd Tool Gondolq

New tool gondola takes only 36 sq. ft. of floor space, yet provides a complete selection of wood and metal-working hand tools.

Arrangement of tools is compact and departmentalized, 304 different turnovertested quantities, a total of 1108 tools. Twelve foot, two-sided gondola has rugged pegboard, pegboard hooks, bin separators, binning glass and attractive sign.

WRITE: Dept. PID, Stanley Tools, division of The Stanley Works, New Britain, Conn. 06050.

Fiberglos Stone Disploy

A Roxite merchandising center assortment of fiberglas stone and brick panels has been introduced,

A steel display unit 48" wide x 37" deep x 54" high is free with purchase of the assortment. A header board with four-color photos showing panel applications tops the complete inventory unit. Also shipped with the assortment are sales aids and literature, including do-it-yourself application tips. The permanent unit is designed to display all products in aII colors for impulse sales impact and for supplying customers directly from the unit.

Double Exposure

TilRITE: The Ruberoid Co., ?33 Third Ave., New York, N.Y. 10017.

Brick Preserver

Available is a concrete and brick presenr'er that sinks in and seals beneath the zurface to prevent staining and damaging dusting and spalling. Decorative concrete and brick look bright and new after years of wear. Driveways, factory floors and other overworked concrete surfaces dontt dust and deteriorate.

WRITE: Watco-Dennis Corporation, 1756 22nd Street. Santa Monica. Calif. 90404.

Troditionql Cqbinet

A traditional line of lip door kitchen cabinets has been developed in the Luxuria series. Standard equipment includes self-closingdrawers, adjustable shelves, bottom sliding shelf in base cabinets and magnetic catches.

The cabinets are finished in birch tone, walnut tone or clear finish. applied carefully to accent the .natural wood grain.

WRITE: Internatiohal Paper Co., Long-Bell Div., Dept. 754, P. O. Box 8411, Portland, Oregon 97207.

Products valued at more than $600 are available to the dealer for approximately $400, freight prepaid.

W'RITE: Bolen International, Inc., 7800 N. Milwaukee Ave., Niles, Il1. 60648.

lslqnd Tile Disploy

Floor tile can be displayed on either side of this island merchandising unit, for heavily trafficked areas or, if space is scant, the unit can be placed along a wall.

The merchandiser tile mart holds up to 72 cartons of standard guage tile in addition to adhesives, tools and instructions for laying.

Mognelic Level

:q;';,;ft,ff,'..,.,#

This magnetic aluminum torpedo levelholds on iron or steel, freeing the user's hands to make adjustments, or other work calling for two hands. The 9" level gives accurate plumb, level and 45" readings, and comes in a plastic carrying pouch.

WRITE:P&CTool Company, P. O. Box 22066, Portland, Ore. 97222.

CUSI0iIERS can see at a glance the effective ap plication of shelves on slotted Royalcote living wall panels on this Masonite display. Steel frame and accessories, plus racks for holding literature, are available at less than cost. Dealers supply the panel.

PAIO ALTO, CAIIF.

701 Welch Rd., Suite 2219

Jim Frqser

Phone, 1415l' 327-4380

EUREKA, CALIF.

P.O. Box ]56

Fronk FriedenbochMoil Kumn

Phone: l7o7l 443-7092

SANTA ANA, CATIF.

1621 E. lTth St.-Jim Rossmon Wolly lingo

1213l. 625-8133 (Los Angeles)

17t41 547-8086 (Oronge Cty.)