MOUTDING& MIII.WORK (includins DOORS & WINDOWS) SPECIATISSUE AUGUST,T986

For the first time evet, our August issue will be a Special lssue on Moulding, Millwork, Doors and Windows.

Stories will cover a wide range of moulding and millwork topics ao they relate to the dealeqrrvholesalerdistributor markets.

Among the newsworthy and informative material in this Special iscue: y' liloney Making Merchandising of Moulding y' Customer Oriented Door and Window Displays t/ AWood Moulding Market Review y' T|ne l^atest on Low E (emission) Glass y' How You Can Get Your Share of Increased Wood Moulding and Millwork Use

ADVERTISERS: Make sure you take full advantage of this new opportunity to get your measage to the marketplace. Call now (collect) for more information or to make your space recervation for this impor tant isoue. Act now. Just call or write to the addresa or number shown below. The deadtine ic July lO, 1986.

WE SPECIALIZE IN PRE.STAINING ''YOUR MATERIAL" IN ALL OLYMPIC COLORS. COATING ALL 4 SIDES OF EXTERIOR SIDING AND DIMENSIONAL TRIM, PIUS 1 COAT APPLICATION ON ALL SIZES OF PLWOOD. ENCLOSED WAREHOUSE

Hardwood Lumber Classes

The Los Angeles Hardwood Lumberman's Club sponsored a National Hardwood Lumber Association short course coordinated by Dennis Johnston ofJohnston Hardwood, Inc., Cerritos, Ca., and taught by NHLA instructor Tim Kassis.

"Originally I planned to limit the attendance to 20 students," notes Dennis Johnston. "The class quickly grew to 23 students, with applications from as far away as Canada."

Classroom instruction was held at the Holiday Inn in La Mirada for a week in April with grading practice at Johnston Hardwood.

23 Rolling Billboards for Hardwood

Mobile advertising is a new technique being practiced by Greg Etchison, president of Vail Northwest Inc., Eugene, Oregon.

"WE'RE PROUD to haul beautiful North American hardwmds-plywood, veneer, lumber. Beauty, versatiltty, durability-for homes & industry" reads the banner Greg Etchison, pres., Vail Northwest Inc., Eugene, 0r., has posted on his trucks.

He has equipped his fleet of trucks with huge banners to promote the hardwood plywood, veneer and lumber industries.

Founded inl977, Vail Northwest is a supplier member of the Hardwood Plywood Manufacturers Association and transports raw materials, finished products and machinery nationwide and in Ontario. Canada.

ilil|0 cal|$ tt,ill| l||0 il0 PR0Fll$!

Famowood

is the PR0FESSI0NA['S Att PURP0SE PLASIIC

Boat builders, furniture makers, cabinet makers, etc.,hale found it the one suie answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! ',.$t2*" be protected in security display cases where salespeople open the lock only when actually showing items to customers.

Ready to use right out of the can, Famowood appli'es like putty-sticks like glue; dries ouicklv: won't shrink, a'nd wili not gum u0 iander. Waterproof and Availabl€ in i6 matching wood colors and white.

Other suggestions for displaying small, easily concealed merchandise include: o Revolving, enclosed display cases that allow merchandise to be viewed as it rotates. Stock for these displayed items should be maintained behind a counter or at a central point for pick-up after purchase. o Display cases with burglar resistant glass which will withstand the "smash and grab" thief.

. Displays with alarm cords or cases that sound an audible alarm ifthe door is opened or the cord is cut or broken.

It is well known that consumers are more inclined to make a purchase if they can handle. feel or "sense" the item be- ing considered. In an attempt to temper this knowledge with security, you should consider merchandising methods such as these: e Sample display items that are bolted. wired. or chained to the counter or shelf allowing physical examination. If this procedure is used, supplies ofstock should be maintained in a well controlled location, behind or beneath counters. or in a claim area for after payment pick-up. o Electronic article surveillance (EAS) which uses special merchandise tags that set off an alarm when they leave the store if they are not deactivated at pointof-sale. o If possible, make small items bulky with bubble packaging or boxing, or place displays adjacent to or at sales counters with consistently occupied cashier booths.

. "Dummy" or "fake" display samples. Many manufacturers will provide power tools or appliances without the motors or "insides" for display.

. Partial displays using only pieces of a set. or only the main component.

There are numerous other considerations that need to be considered to protect a store's merchandise. These include employee awareness and training, manage.ment involvement and strict adherence to procedure. Security authorities agree that ifa store is designed, planned and staffed with alert, security conscious employees, it provides little opportunity for the shoplifter who will then move on to the store which provides little or no threat of discovery and apprehension. Warehouse style retailing operations, high volume, mass merchandise availability, and self service (fewer fl oor salespersons),often result in higher pilferage and larger dollar losses.

The type and extent of security measures to be used in merchandising are dictated by the operational philosophy ofthe business, but it is as important to discourage the wrong kind of "customers" as it is to attract the desirable buyers.

Straighten Up The Line

A new device for drawing straight lines for electrical and floor plans, forms, designs, graphs and drafting ofall types has been introduced by Charles lronard, Inc.