THE PERFECT PRODUCT FORAROTTEil MARKET.

There's one bright spotintoday's otherwise gloomy lumber market. Pressure-treated lumber. DIYer's and remodeling contractors are eating it up. Primarily because the bugs,mildew and termites won't. Even after 29 years in the ground.

It's become the smart, economical choice for all kinds of outdoor projects. And nowyou have a major new source to work with. Louisiana-Pacific. We're taking high quality hem-fir and ponderosa pine from our own forests. Giving it first-rate treatment at our new highcapacity facility at Ukiah, California. And makingimmediate delivery with our own fleet of trucks.

So now you can give customers the treatment they've been asking for: L-P Outdoor@ Wood for decks, patios and fences. You can even gle it to them with a Cedartone" pre-stain. To say nothing of L-P Wolrnanized@ lumber for sill platq And pressure-treated landscape timbers.

Thke advantage of a rotten situation.

For all the details, call: Louisiana-Pacific Corporation.

Albuquerque, NM (505) 873-0511

Cloverdale, CA (707) 894-3362

Fremont, CA (415) 657-6363

Rocklin, CA (916)624-4525

Orange, CA (7I4) 998-6500

Phoenix, AZ (602) 246-1578

Samoa, CA (707) 443-75II

SALESMEN VS CREDIT MGR. BATTLE GONTINUES

WAYS TO PULL THE PLUG ON COMPUTER CRIME

SALES STRATEGIES CAN LEAD TO MORE PROFIT

EXPERT TELLS PROPER USE OF BOARD SIDING

AIR DRYING BENEFITS, PREPARATIONS, CARE

HOME SHOW TO COME WEST IN REGIONAL EXPO

WESTERN LUMBER VALUES ADJUSTED UPWARDS

RETAILER TAKES NEW COURSE, ALTERS IMAGE

WHOLESALER REMODELS, REPLACES BUILDINGS

SALES OF HOUSEWARES CONTINUE TO CLIMB

FIBERGLASS SHINGLES MARKETS TO PROSPER

SAN DIEGO HOO-HOO CLUB ACTIVELY GROWING

WILLOW DIFFERS FROM ALL OTHER HARDWOODS

The Merchant Magazine

Publisher Emeritus A.D. Bell, Jr.

Editor-Publlsher David Cutler

Associate Editor

Juanita Lowet

Contributing Editors

Dwight Curran

Gage McKinney

Richard Medugno

Al Kerper

Art Director Martha Emery

Staff Artist Nicola O'Fallon

Circulation

Kelly Kendziorski

The Merchant Magazine (USPS 796-560) is published monrhly at 45fi) Campus Dr., Suite 4E0, Newport Beach, Ca. 92.660, phone (714) 549-E393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

TROM WASHINGTON STATE & IDAHO: contact John V. MacKay, 157 Yesler Way, Suite 317, Seattle, Wa. 98104. Phohe (206) 621-1031.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr.. Suite 480. Newport Beach. Ca. 92660. Phone (714) 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Yann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 4723l l3 or (714) 549-8393.

FROM THf, MIDWEST: contact Charles L. Lemperly, 1230 Brassie Ave.. Flossmoor. Il. 60422. Phone Q12) 799-2166.

Subscriptions

Change of Address-Send subscription orders and address changes to Circulation Dept., TheMerchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660. Include address label from recent issue if possible. plus new ldtlress lnd zip i'ode.

Subscription RatesU.S. and Canada: $6-one year, $9-two years; $12-three years. Foreign: $14-one yearl $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MA(;AZINE is atr indeperrdently-ontratl pttblitatiorr lor tlre rctail, v,holesale arrd tlistribtttiorr levels ol the lutrthar, buildirtg trtaIerictIs attrl honte intprovetttcttI brrsiness itr tlre l3 Western stotes.

DAVID CUTLER editor- publisher EDITOR[AL

ls it new or iust back again?

lltE HAVE been burrowing through the UU back issues of late, searching out material for the 60th anniversary of The Merchant Magazine.It will be six decades next month since our founder, Jack Dionne, published the first issue, July l,1922,

The first few issues carried an amazing number of stories about then current industry news that sound amazingly similar to what is occuring today. It makes one wonder just how much things really do change.

Volume one, number one, carried a lengthy article on changes in the railroad freight rates that had resulted from the federal government being less involved in railroad regulation. There are two or three paragraphs in the story that could probably run unchanged in this issue without anyone being the wiser.

There was another piece from that long ago summer entitled "Home Building Stimulates Prosperity." It made the same points that you can hear today on television to the effect that a revived housing industry will lead us out of our current economic trough. A related story had illustrations of two houseplans that were the "latest in modern design, just right for today's families." The sizes were 750 sq. ft. for the one bedroom model, 1000 sq. ft. for the two bedroom plan: sizes and marketing concepts that would have been right at home at the latest home builders show. fhe "summer Sky"gazeoo ts a pre- I packaged gazebo with quality manufacturing and artistic design

Parallels exist in areas of controversy, too. The first edition of this magazine described lumber industry efforts to raise money to head off a proposed referendum that would give California voters a chance to express their feelings regarding wood shingles on the next ballot' The pros and cons of wood shingle safety in the story are much like those following the recent Anaheim, Ca., apartment complex fires that caused $50 million damage.

What all this means, we'll leave to heads more philosophical than ours, with this parting thought from George Santayana that those who ignore the lessons of history are condemned to repeat the mistakes of the past.

An exceptional new product for the do-it-yourselfer.

It is made of all western red cedar for durability and that natural look so popular today lt is also elegantly designed with attention to fine details such as curved rafters, turned sprre, and scalloped fascia. All of this and at a price the do-itvourselfer will like, too

This timely product is idealfor today's leisure minded Vet practical but/er The "Summer Sky" gazebo rs perfect for added atmosphere and privacy around a hot tub, or it can provide a unique focal point for outdoor entertatning. Also, for your customers who enjoy carpentry, thrs package provides a base for their own "custom" gazebo.

"Summer Sky" gazebo comes with pre-cut wall components, rafters, and roof materials, and includes evervthing needed for assembly

In a few hours, your customer can easrly assemble the gazebo with just a few small tools ln addition, "Summer Sky" is available in two sizes (6 sided-B foot diameter; B sided-11 foot diameter) with seven models to choose from A IVcKenzie Trading CompanV sales representative is ready to help you set up a "Summer Sky" sales program

Call