WWPA environmental program accents wood's positive value

Because research indicates users of wood products are increasingly concerned about product selection decisions and the subsequent effects on the envifonment, the Western Wood Products Association is launching an awareness progfim to resolve environmental misconceptions about wood.

"This prograrn is unique," said Bob

Petow, WWPA marketing director. "It is the first time the industry has emphasized the environmentally positive benefits of wood products to persons in the marketplace. For the most part, forest industry programs have focused on forest resource nanagement and have been targeted primarily at the legislative process. This program complements those effo(s by targeting