R&R products market bullish

Exterior Door Demand In R&R

El ENOVATION and remodeling markets will far I l outstrip the new construction products market in the coming months, according to Jack Shoemaker, executive vice president of the National Wood Window and Door Association.

Story at a Glance

Survey projects R&R needs to exceed new construction . . 11.7olo increase in replacement windows .interior doors up 13.8%; exterior doors, 67o; patio doors, 77o.

Shoemaker based his predictions for the growth rate on a study conducted for NWWDA members by McGraw-Hill/LSI Systems, Inc. Its consumer R&R m-a1ket projections are the result of a telephone survey of 15,000 households across the country.

May 1987

Projections for window and door use in renovation and remodeling include: o Window products - growth expected from last year's 15.3 million units to more than 17.1 million in 1987, increasing more than 1 I '7% (new construction orders are projected to decrease 6.50/n). o lnterior doorswill increase more than l3'8% growing from approximately 8.7 million units last yeur to more than 9.9 million this year (new construction orders are projected to decline by 7 .70k). o Exterior hinged doorswill exceed 3.6 million units, expanding at a rate of 60/o over last year (new construction demand forecast to decrease by approximately 7ok). o Patio doorswill top 3.1 million units, increasing more than 7o/o over last year (new construction orders forecast to decrease 5%).

"ln this type of bullish market, supply races to meet demand and quality control becomes especially important," according to Shoemaker, "but retailers can rely on certification programs such as the NWWDA Hallmark for product quality assurance."

This program enables manufacturers to indicate that their products are produced in accordance with accepted industry-wide quality standards.