We knovv lumber

Whether your job is as ornate as the famed Carson Mansion in Eureka, Ca., or as plain as a do$ house, we have the experience and facilities to provide you with the unusual and uncommon in lumber, moulding and millwork items, as well as the ordinary, in any q[uantity you need. If we don't have it, we can make it' Just ask. A In Redwood, Union Forest Products has S4S and pattern lumber, architectural patterns; mouldings, mixed loads and units available LTL, T€pT and rail. A Also please inQuire on clear Douglas Fir and Hardl,voods.

tional person is recruited to help on the delivery truck, per the example shown, the cost of delivery goes up almost 3590 when a helper is added. From the income, or sales side, the numbers can indicate a point where practicability will allow for another person on the truck. Experience has shown that the classic lumber dealer averages about $600,000 per year in delivered sales per truck operatd. Delivered sales of $600,000, that cost $38,592 to make, generate a 6.40/o delivered sales ratio. Using these figures, it is possible to compute no loss - delivered sales dollar value points for a driven distance with either one or two people on the truck.

The chart shows that the cost of one person operating a truck for a 20 mile trip (10 mile radius) is $51.4O. When a second person is added, the cost of the same trip is $78.80. To recover the "one man" cost (6.490) $803.13 must be delivered. To not increase the 6.40/o delivery cost ration, the "two man" trip of the same distance must deliver $1,231.25 (6.40/o of S1,231.25 equals 978.80). At a 20 mile radius, the numbers are $1,606.25 and $2,446.88, and at a 30 mile radius the numbers are $2.4O9.38 and $3,693.75. To hold the percentage of cost at the same level, when a second person is added, the value of what is delivered must increase by almost 3590 over what the one man crew delivered. When the no lossdelivered sales dollar value points are exceeded with either man power configuration, the company's delivery costs, as a percent of sales, are reduced and conversely when they are not met delivery costs €rs a percent of sales go up.

Generally, full time helpers want to be something else. Warehouse people love to ride in the trucks, but it disrupts the yard rbutine. Salespeople don't like to ride in the trucks because they are not dressed for the task. If a helper is put on a truck, make sure that the addition is both economically and psychologically effective.

"Management Surveys the Black Hole of Delivery," divided into threeseporote dollar volume manuals, under $2 million, $2-5 million and over $5 million, is avoilable for W5 from Builders Express Inc., Ib50 Plano Rd., Dollas, Tx. 75243.

G-P Launches D-l.Y Push

In a drive to stimulate interest in home improvement, Georgia-Pacific is launching a multi-million dollar communications campaign as well as new merchandising programs for dealers.

You Can Build On Our NamerM is the message geared toward expanding Georgia-Pacific's brand image with the do-it-yourselfer.

The focus of the advertising program is to build greater recognition and preference for Georgia-Pacific products. Major consumer magazines such as Family Handyman, House Beautiful, Organic Gardening, Ia0l Home ldeas, Fomily Circle and Reqders Digest will carry the ads.

A new integrated paneling merchandising progr€rm includes two unique paneling display units, 50 pointof-purchase posters and. The Paneling Book.

The first of its kind, the modular paneling display is a high density, selfservice unit that allows customers to see an entire sheet of paneling at a glance. It may be arranged as a wall, island, pillar-wrap or end-cap display.