NORTHWEST NEWS

CHUCK LINK executive director

OBERT M. "Bob" Slettedahl, WBMA president in 1956, has been presented an honorary life membership and a WBMA Friendship Plaque in recognition of his many years of service to the association and the industry.

In addition to serving as president, Bob served on the original board of trustees when the association's insurance and pension trusts were established in 1956, and served on the board of directors and several committees during his many years of active membership. Although he is now retired, Bob has a keen interest in the association and its continued success. WBMA has been truly honored by his membership.

It is very important to date stamp all incoming mail irrespective of from where you received it. Many times no one knows or cam prove when certain letters or documents (complaints from a government agency, a charge, etc.) were received by the company. This is essential because of the time limitations in which the company has to act in responding to charges, demands, etc., made by a union, government agencies such as EEOC, NLRB, OFCCP, and OSHA, officers of a court and others. We strongly urge all incoming mail bear a date stamp, placed there by the person who opens the mail. Certified or special delivery envelopes should be retained and stapled to their contents for a record of date mailed.

Make important customers feel really important by installing a special "hot line" telephone number. This should be a direct line to a single red phone in the store. VIP customers only are quietly told that they are very important, and that their telephone calls have priority. Don't publish this "special" number; jot it down on the back of your business card and tell your VIP customer to call this special number for extra-prompt service. Less chance of a busy-signal, too. Thanks to Mike Harman, of MW Manufacturer in Rocky Mount, Va., for this ide a in the "Good Idea! Newsletter" published by Jim Pence. Thol's How ll Goes!

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Steve Ryan, General Manager

In California (800) 582-3950

Outside Cal ifornia (805) 833-0429

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"Vl/e are storting a store improvement progrom, Tbeman-I'll mail you your severance poy,"

The Merchant Magazine

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