
2 minute read
A REMARKABTE PRODUGT, A REMARKABLE PROFIT
Unmatched Sales Features
A specialty product with unique sales features commands an attractive price. Dricono fire retardant treated wood has such features: o Dricon FRT wood is the only lowhygroscopic lire retardant wood of its type that carries an FR-S designation from Underwriters Laboratories Inc., for all species listed.
. When Dricon lumber and plywood are in contact with metal truss plates, hardware, plumbing and conduit, there is no greater corrosion than with ordinary untreated wood.
It's been granted a U.S. patent.
Growing Demand
The word is getting around. Architects, contractors and building owners are insisting more and more on Dricon fire retardant treated wood: lt's being promoted to your customers by full-page ads in national architectural, building and component publications.
. Nearly 40 sales development representatives are making presentations to designers, specifiers, owners and other purchasing influences.
Keep It In Stock
Stocking Dricon FRT wood makes sense: r Because of its low moisture pickup, storage problems and yard loss are less than with conventional types of FRT wood. r Promotional literature is available to stimulate sales.
. By stocking a quality specialty product, you can better serve existing customers and attract new ones.
FOR MORE PROFIT-PRODUCING

The Merchant Magazine
Publisher Emeritus A.D. Bell. Jr.
Editor-Publisher David Cutler
Associate Editor Juanita Lovret
Assistant Editor Ken Spears
Contributing Editors Dwight Curran, Gage McKinney, Ken Thim
Art Director Martha Emery
Staff Artist Carole Shinn
Circulation Dorothea Creegan
The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (714) 549-E393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.
Advertising Offices
FROM WASHINGTON STATE & IDAHO: contact Csrole Holm, 7033 82nd S.E., Mercer Island, Wa. 98M). Phone (206\ 62'4o70.
FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone (714) 549-8393.
FROM SOUTHERN CALIFORNIA: contact Carl Vann,205 Oceano Dr., Los Angeles, Ca. 90049. Phone (21 3\ 472-3113 or ('t14) 549-8393.
FROM THE MIDWEST: contact Wayne Westlrnd, I l09Willow Lane, Mt. Prospect, Il. 60056. CaIl (312\ 437-7377.
FROM THE NORTHEAST: Joseph A. Shea, 6l Maine Ave. F-4. Rockville Centre. N.Y. 11570. Call (516)678-1625.
rROM THE SOUTHEAST: contact Corinne Cerny,638 Rae Dr., Lawrenceville, Ga.30245. Call (,104) n2-689.
SUBSCRIPTIONS
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Sunrise Forest Products Co. maintains a major distribution center in Portland, Oregon from which it serves the entire Northwest with its fleet of trucks. At this facility, just minutes from the Sunrise headquarters building in Lake Oswego, consistent quaF ity of product and service you can count on are the byword. Cedar productsfencing, siding, paneling, dimension and lattice are featured alono with a full line of plywood and the Sunrise line of a'ppearance lumber specially produced and graded at the Sunrise Spokane plant to meet the needs of the Home Center Industry.
Sunrise Forest Producls Co. is a national organization headquartered in Oregon. li maintains branch offices in Central and Southern California and distribution centers in
Oregon and California and a manulacturing plant in Spokane, \A/ashington,