The Show specifically designed for Western Retailers of do-it-yourself products

WESTERNHOME CENTER & BUILDING MATERIALS SHOW

FRIDAY. SATURDAY, SUNDAY, OCTOBER 21,22,23, 1983

ANAHEIM CONVENTION CENTER, ANAHEIM, CALIFORNIA

IAs a Western retailer you have opportunities not available to your counterparts East of the mountains. Sunset Magazine's Western Market Aimanac states: "Westerners...are less constrained by tradition and are therefore more interested in the present and f uture. They often are more willing to take a chance, more curious about new experiences, less inhibited and are usually good prospects for new productsl'

At the First Annual Western Home Center & Building Materials Show you will have the opportunity to meet face-to-face with manufacturers of the types of new products that will appeal to the innovative Western DIY consumer. The tremendous population explosion in the West, coupled with the very distinct regional tastes and styles, make it a lucrative "do-it-yourself" market for home centers and building materials retailers. The exhibitors in this new exposition are those firms with special products designed to meet the unique needs of your consumers. Don't pass up this oppor- tunity to see the broad range of products that will be displayed in the South and Southwest Halls of the Anaheim Convention Center.

In addition, you will have an opportunity to attend a series of seminars tailored to help you better serve your unique marketplace...a seminar program that comes to grips with the challenges you face in your retail operation. designed and presented by industry business executives who understand your problems and opportunities. Maximizing your advertising budget utilizing promotional tools offered by vendors. improving your in-store merchandising-these topics and more await you in this in-depth seminar program. So don't delay. Fill out the FREE pre-registration form at left and plan to attend the Western Home Center & Building Materials Show, October 21-23, 1983, in the Anaheim Convention CenteI Anaheim, California.

The Merchant Magazine

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

William Lobdell

Al Kerper

Art Director Martha Emery

Staff Artist Carole Shinn

Circulation Kelly Kendziorski

The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (?f4) 549-t393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

Advertising Offices

FR,OM WASHINGTON STATE ' IDAHO,NOT.THEN,N CALIFORNIA & OREGON: contact Drvid Cutler, 4500 Campus Dr., Suite 480, Newport Beach.Ca. 92660. Phone (71 4) 549-8393.

FROM SOUTHERN CALIFORNIA: CONtact Carl Vann, 205 Oceano Dr., Los Anseles. Ca. 90049. Phone (213) 4723ll3 or i7l4) 549-8393.

FROM THE MIDWEST: contact Wayne Westland, I109 Willow Lane, Mt. Prospect, Il. 60056. Call (312) 437 -'1377

FROM THE NORTHEAST: contact Gayle Essary,35-73A l59th St., Flushing, N.Y. 11358. Call (212) 445-8063.

FROM ARKANSAS & OKLAHOMA: contact Timothy J. Nelson, Marketing Communications. Inc.. 5l15 S. Vandalia, suite E, Tulsa, Ok. 74135. Call (918',) 496-8'7',11

Subscriptions

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