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@, THERMAX

Sheathing

Help your cuslomer cut energy costs ond conserve energy itself by offering him Celotex Thermox sheofhing. Combined with fibergloss insufofion with conventionol 2 x 4 froming, your cuslomer will hove on energy-efficienf insulofing sysfem for new buildings ond oddifions thqf will moke his product more soleoble ond help increose your profits.

@dg. cEruNGs

Since Celolex ceilings offer f ive vorious methods of instollofion fhey sell lhemselves lo your cuslomer. A reql profit moker for you. Your customer will like rhe choice of pofterns ond remember, lhe noise obsorption quolities of these ceilings ore o big selling poinf , too!

Road Show Scores Hit

Many companies are finding that a new approach to selling, an innovative, aggressive program of getting the attention of the customer, is necessary in these down days.

One firm recording excellent response to a new approach is Fir & Pine Lumber Co., Santa Fe Springs, Ca. Under the direction of president Robert Gaylord, they have organized a traveling road show to visit retail lumber yards and home centers. A 40 ft. flatbed trailer is loaded to the hilt, according to Gaylord, with a representative sampling of everything in their home center program. Some items are on the truck as full units, others as only small representative samples, but all lumber is indicative of the quality available in the Fir & Pine yard.

With a driver and a salesman aboard, the truck is sent off to a pre-determined list of stops. The salesman is prepared to get the customer out to the truck and discuss any item which may be applicable to the account. Using the new concept of presenting the customer with a "hands on sample," he has a basis for discussion and is usually able to close the sale.

So far the display truck has been sent to various parts of the greater