AIDVAn Aduertising System

THE

Most

SUCCESSFUL HOME CENTER'BUILDING MATERIAL ADVERTISING PROGRAM AVAILABLE

36 Different Promotional Themes o 36 Feature ltems o 36 Sub-Features

. 432 Generic Product lllustrations

All in a sensational line drawing technique that makes it easy for you to adapt to your own advertising image.

$lsOlf,i

*and you get 2 sels of all att work!

GUARANTEED! lf you're not fully satisfied we'll refund your money and pay the shipping costs both ways r r,i\r/' If , iRA,l.]Ci DOCitS AND SIDELIGHTS r-f----_

Entries: a new door to profits

r rOME IMPROVEMENT these TIdavs tends to become a "what can I getihe most out of for the least" proposition. If a customer presents this kind of problem, you will be wise to suggest that he consider updating the entrance to his home.

For the homeowner it can be a dramatic improvement, often one which stretches space by adding an entry andlor additional storage areas. For you, it can be an opportunity to sell a variety of products.

For example, the garden entry sketches shown here enable a

Story at a Glance

Entry updates olfer dramatic possibilities .. . new front improves view, security, energy efficiency profit potential lor dealer.

homeowner to screen out street and neighborhood noise and views with the gain of outdoor living space in a private garden. The wall if well constructed of wood or masonry with a closed entrance can add security as well as privacy at the front of the home. Additional storage or a second access to the courtyard utilizing French doors and decking are lovely options.

For you, the dealer, the renovation offers an opportunity to provide matching entry doors with sidelights, French doors, decking, structural or fencing lumber, masonry, siding or shingles, security products, paint or stain, paving stones and green nursery items as well as the basic building supplies needed for such a project.

Although the natural insulating qualities of the solid wood stiles and rails used with the doors provide both beauty and energy efficiency, it is advisable to recommend additional weatherstripping for the ultimate in energy economy. Double pane insulated glass should be used for additional energy savings. French doors with insulated glass are rated as 64s/o more energy efficient than those with single pane glass.

To help your customer visualize the home improvement projects possible at his front door, you can display architectural sketches, build mock-ups, and distribute literature showing additional possibilities. Among the brochures available is Designs for a Warm Welcome from the Fir & Hemlock Door Association, Yeon Building, Portland, Or. 91204,

NAWLA Annual in Virginia

North American Wholesale Lumber Association has scheduled its 9fth annual meeting for May 24-27 at The Homestead in Hot Springs, Va.

Convention theme is "Managing for the Challenging 80's," with business sessions designed to help wholesalers and.producers learn more about their changing markets.

Keynote speaker will be Ray Brady, CBS economic expert and journalist. Ralph L. Lewis, Jr., energy source expert, and Lewis R. Timberlake, a motivations speaker, also will address the meeting.

Two transportation panels and manufacturer/service supplier/ wholesaler contact sessions have been planned, according to E.R. "Al" Slaughter, Slaughter Brothers, Dallas, Tx., convention coordinator, who describes these sessions as "extremely productive." Weyman H. Maxey is president of NAWLA.

Timbers

We are cutting Douglas fir posts and timbers from 6x8 through l2xl2 to lengths of l' to 40' with dapping, drilling and angle cuts. Utility through #t & Btr. We can offer surfacing as well with our Stetson Ross Timber Sizer (14" x 28" maximum).

Give us a call on your cut-to-length or custom surfacing inquiries.

Bracrrt International

Offrce 7O7-822-3&8

Jerry Guin Denny Hess

Road Show

(Continued from page 30) market. Jeff Isakson, formerly lumber merchandiser for a large Southern California home center chain, is now in charge of the retail division. His background combined with the more conventional lumber experience of Rick O'Shea, sales mgr., and Bob T. Gaylord, buyer, are planned to give the company the ability to be flexible in filling the individual needs of any new account they may encounter. The philosophy of this management team is "adapt to the needs of the individual customer."

(Continued from page 16)

To further help both the consumer and the dealer, the company provides working mounts of passage sets for in store display with a heavy emphasis on manufacturer's literature. This is only one firm concerned with helping the homeowner to tackle his own work. Instructions for many installation jobs are becoming increasingly clear. Trade associations also are offering a variety of how-to information.

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements.

Winning Woodgrains

A brochure illustrating l2 new woodgrains is available from Ralph Wilson Plastics Co., 6(X) General Bruce Dr., Temple, Tx.76501.

Staining Tips, Finishing Hints

A new l6-p. booklet, A Complete Guide to Staining ond Finishing, is available for $l from Carver Tripp Finishing Co., Dept. M-1, 3444 Tripp Court, San Diego, Ca. 92121.

Silver Ceilings

A free catalog from Chelsea Decorative Metal Co., 6115 Cheena, Houston, Tx.77@6, contains their selection of pressed-tin plated ceiling sheets.

Adorable Doors

A 6E-p. catalog on wood door products can be obtained for $2.50 from E.A. Nord Co., P.O. Box 1187, Everett, Wa. 98206.

Silicone Sealant

Copies of the Proglaze brochure, on silicone glazing sealants are free from Tremco, 10701 Shaker Blvd., Cleveland, oh.44104.

Stock House Plans

120 Eorly American Home Plons may be obtained for $2.50 including postage and handling from Home Planners, Inc., Dept. 182, 23761 Research Dr., Farmington Hills, Mi.4802.

Bushing, Clamps, Ties

An 8-p. catalog on electronic hardware is free from Budwig Mfg. Co., P.O. Box 829, Ramona, Ca.92065.

Update On Shipping

For an annual subscription feeof $50 the North American Wholesale Lumber

Association will send a minimum of 18 issues of Transportation Report, a digest of data on shipping by truck and rail. Contact; NAWLA, 23,10 S. Arlington Heights Rd., Ste 680, Arlington Heights, il. 60005.

VinylTips

A l6-p. manual providing recommendations for the application of vinyl siding is free from Vinyl Siding Institute, 355 Lexington Ave., New York, N.Y. 10017.

Plumb Easy to Do

Brochures on plumbing are free from Plumb Shop, 7fi) Fisher Bldg. Detroit, ML48n2.

For Prompt Service

On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!

Pine Guide

A 20-p. guide on Southern pine is free from Southern Forest Products Association, P.O. Box 5268, New Orleans, La. 70152.

lnsulation Elation

A fiberglass insulation catalog is free from Manville Service Center. l601 23rd St., Denver, Co. 80216.

Details On Lift Trucks

Specifications on lift trucks are free from the Industrial Truck Div., AllisChalmers Corp., 21800 S. CicerovAve., Matteson, I1.60443.

Lightingfor Less

To receive a copy of the Lighting factsheet, or for information on conservation or renewable energy, call Careirs, 800-523-2929 United States; 800-523-4700 Alaska and Hawaii. Or write: Renewable Energy Information, P.O. Box 8900, Silver Spring, Md. 20907.

On The Lam

Two technical data sheets on Purlam and Floorl-am, are free from Standard Structures, Inc., P.O. Box K, Santa Rosa, Ca. 954O2.

Strike Out Switchers

Security tips to help reduce price switching in your store are free from Monarch Marking Systems, Inc., P.O. Box608, Dept. PSB, Dayton, Oh.45401.

Cleaning Vinyl Siding

A revised 4-p. brochure of tips for cleaning vinyl siding is free from Vinyl Siding Institute, 355 Lexington Ave., New York, N.Y. lml7.

Lattice Entertain You

432-p. idea book, How to Work with Lattice, is 700 from Wood Moulding and Millwork Producers, P.O. Box 25278, Portland. Or.97225.

Particular Particle

How to Instoll Porticleboord Floor Underloyment and Painting Porticleboardare free from theNational Particleboard Association, 2306 Perkins Place, Silver Spring, Md. 20910.

Market Chronology

Copies of the l98l Random Lengths Yeorbook may be ordered for $19.50 from Random Lengths Publications, P.O. Box 867, Eugene, Or.974N.