?LAIN TALK ABOUT LUMBER DUKABITITY

Osmose I{,'55@ Lumber Gives You More.

A lot of lumber products claim to be better than lumber pressure treated with Osmose K-55 preservative. Some claim to be "naturally resistant" to termites and decay. Others claim to have a beauty no treated lumber can match. What they fail to mention is that their durability is not consistently dependable, or that their lumber often does not weather evenly. In time, however, their lumber will weather to the same pleasing driftwood gray as Osmose K-55.

The plain fact is, no lumber can surpass

Osmose K-55 for beauty and durability. No confusing grade names, just consistent quality time after time. And its pleasing greenish tint doesn't stand outlike a sore thumb. but blends beautifullywith all surroundings. Best ofall, dependable Osmose K-55 lumber usually costs less and will last longer than its so-called naturally durable competitors.

You can pay more to get less, or you can ask for Osmose K-55 pressure treated lumber.

CONTACT THf OSMOS TREAT'NG PT.ANT'N YOUR AR,EA FOR INFORMATION ON PR'CESAND DELIVERY.

Califomia

Western Wood Treating, Inc.

Woodland 9569s o (916\666-1261

Colorado Westridge Forest Products, Inc.

Bellvue 80512 . 303\482-3227 ldaho

TimberCraft Products Hayden Lake 83835 (208\772-5918

New Mexico Shollenbarger Wood Treating Co. Bernalillo 87C{]4 (505)867-5492

Orcgon Conrad Wood Preserving Company Coos Bay 97420 (503)269-5988

Joseph Forest Products, Inc. foseph 97846 (503\432-2311

Oregon

Permapost Products Compan y Hillsboro 97123 . (503)648-4156

Utah Kilfoyle Krafts, Inc. Price 84501 o (801)637-3513

Washington Spokane Tribal Wood Products Wellpinit 99040 o (509\258-7737

This is Normal? Ouch!

"I'm waiting for things to return to normal-you know-just sort of hanging on till they get back to what they were," the man says, describing a business approach that we hear all too often.

But, there is another opinion held by what may be a growing minority: that what we have today is the new normal. "What you see today is what you'll get for at least a year or two," goes the lament.

To dismiss this latter line of reasoning as simple doomsaying is overly facile. We think there is a case to be made for the notion that there will never be a return to "normal." Many feel that money costs, government involvement and other factors are gone, perhaps forever, as bolsters of yesterday's "normal."

Whether or not you buy the argument that the previous business climate will never return, it is still a reasonable enough concept that ignoring it could well be hazardous to your business health. Rather than waiting idly for your ship to come in, it seems a better course to build your own boat and make sure it does what needs to be done.

It is better to prepare for the worst and then be pleasantly surprised by better conditions than anticipated. To do the reverse is to invite disaster. It just doesn't appear that the Coast Guard (read government) will be performing any quick rescues of anyone's boat. Much as we might like or need a life preserver.

It is probably too soon for anyone to say definitely that today's market conditions will be around for some time. But to act as if they will be is far more prudent than to merely wish for things to improve.