New man for Denver assn.

W.O.O.D., Inc., Denver Colorado, the promotional association of lumber retailers, wholesalers, and wood products organizations in the area, has named Frank J. Rovsek its executive secretary. He succeeds James A. "Bvzz" Coffman who is retiring after l6 years in the post.

Rovsek, most recently associated with the Carrier Corp., has had prior experience in the lumber and wood products industry serving as executive secretary of the Forest Products Research Society, Madison, Wi.; and as editor of Wood & Ilood Products magazine, Chicago.

In his new position with W.O.O.D., Inc., he will serve as an information liaison source for architects, engineen, designers, specifiers and the public needing both technical and nontechnical information on the use of lumber and other wood-based materials applicable to residential, commercial and industrial structures.

W.O.O.D., Inc.'s history goes back to 1957 when it was started as a nonprofit organization by local lumbermen who recognized the need for a local organization which could promote advanced uses of forest products in the rapidly changing economy.

Since then W.O.O.D., Inc. has involved itself in many local and national projects, including its annual awards dinner honoring area architects and builders for excellence in the use of wood.

The current president is John A. Hurley, v.p. and general manager of Hurley Lumber Co., Denver.

In the past year W.O.O.D. has:

(a) Served as a clearing house for technical and non-technical information requested by architects and other specifiers:

NEW EXECUTIVE SECRETARY of W.0.0.0.. lNC., Denver, Frank Rovsek (right) is congratulated by outgoing exec. sec. Buzz Coffman.

(b) Presented awards to local architects for meritorious use of lumber and wood products in desien and construction:

(c) Conducted evening Wood Products Schools for employees of member companies and others;

(d) Co-sponsored a two-year, degreed course in building materials with Denver Community College, providing cirriculum and instructors ;

(e) Been active in public affairs, presenting many ecology- environment programs to civic, business, church and education audiences.

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NHIC Elects '78J79 Oflicers

The National Home Improvement Council has re-elected Edward A. More of the Formica Corp. as its president.

Sam Weeks, president, Pacific Builders, Torrance, Ca., and Henry Fenderbosch, Whirlpool Corp., Benton Harbor. Mi.. were named v.o.'s.

Secretary and treasurer are, respectively, A.O. Maraia, National Gypsum Co.: and Eugene B. Squires, Squires Construction Co.

More predicts 1978-19 to be a landrnark year for the organization and the industry.

"Our projected merger with the National Remodelers Association will, we sincerely hope, beconre an actuality during the year. It would mean a larger, more powerful organization, able to speak with added authority for all segments of the remodeling field, both in the public interest and its own. We at NHIC will continue to do everything possible to facilitate the merger."

The National Home Improvement Council is the largest professional organization in the $32 billion U.S. home improvement industry, representing 2,400 contracting, manufacturing, lending, sales, energy supply and publishing companies nationwide.

More Home lmprovement Boom

Fear of inflation and belief that the cost of energy will continue to rise has fueled a boom in home improvement that may continue for another 10 years, according to Harvey Fisher, an economist for Alcan Building Products, a division of Alcan Aluminum Corp. Economist Fisher predicts the 2534 age group will increase by 7 million to I 7% of the population by 1985. He described such couples as "the prime home buying/home improvement group."

Fisher says that home improvement grew at an 8% annual rate from 1973 to 1971 after inflation and construction costs are accounted for. In the third quarter of 191'1, the latest period for which data is available, additions and alterations were 50% higher than the same period in 1976, he said.

Homeowners are convinced that inflation is here to stay and that improvements involving redecorating, modernizing, adding rooms, improving the structure, or weatherproofing, are also improving their investment, Fisher notes. He points out that the prices of existing homes have increased ll% per year since 1973, far outperforming the stock market and other forms of investment. The increased net worth of their homes has been used by homeowners to finance home improvements, he added.

"It is not coincidental that home improvement expenditures rose sharply at the time of the Arab oil embargo, he says. "Not only has the increased fuel cost contributed to the sharp rise in inflation, but it also made the homeowner much more conscious of the need to save energy."

He believes that the home improvement industry will continue to enjoy its current growth over the next decade, with energy prices continuing to rise, inflation continuing at over 5% peryear and real personal income growing at a 4% annual rate, as is expected. He said fLis prediction, however. is contingent on the Federal Reserve pursuing a moderate course with regards to monetary policy, with interest rates not going much higher than thev are todav.

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T0 INCREASE the availablity of dry items to meet dealer demands, Ed Foungin Lumber Co., Los Angeles, Ca., has taken over the former sheds and yard space of Reel Lumber Co. which has moved to larger quarters in Anaheim, Ca. Fountain has also added Tim Bader, a fourth generation lumberman, to the staff to increase personal contact with retail yards. From left: Tim Bader; Ed Fountain; Frank Bader. Tim's father; and Ed Fountain, Jr.

Home lmprovement Growth

Membership in the National Home Improvement Council, largest professional organization in the $3S-billion U.S. home improvement industry, has reached a record high, with long-range projections indicating a further annual growth rate of 15%.

NHIC's membership now stands at 2,532, with l4 new chapters having been charteredin 1977.