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Personals

(Continued from page 4l )

Stuart Williamson has been named by Shakertown Corp., Winlock, Wa., as new director of marketing.

Don Garrod and Joe Nuszbaum are now selling for Sunrise Forest Products, Portland.

Joe Rodriquez, Corkie Chriss and Nancy Robinson are selling for Green Valley Timbers'new Orangevale, Ca., wholesale div.

Charlotte Bluhm is now American Forest Products senior panel products buyer at Stockton, Ca.; Mike Melhuse is the new assoc. plvwood buyer.

Harold Yarbrough is now selling for Shamrock Lumber Co., Eugene, Or.

Rod Haney has transferred from Simpson Building Supply, Cerritos, Ca., to Kirkland, Wa., reporting to Robert Cockburn, dealer sales mgr.

Ben Ashford, Ashford Planing Mill, Rialto, Ca.; Bert Holdren, Rialto Lumber Co., Rialto, Ca.,; Jim Frodsham, South Bay Redwood, Orange, Ca.; Phil Butterfield and Nels Blagen, International Forest Products, Chino, Ca.;Wayne Ezell, Buena Park Lumber, Buena Park, Ca.; Jim Rossman, Twin Harbors Lumber, Santa Ana,; and Jim Pottratz. Crenshaw Lumber, Gardena, Ca.; and their wives, and Lumber Association of Southern California exec. v.p. Wayne Gardner took in LASC's Caribbean cruise, which included seminars by Bill Baugh, Wm. Baugh & Assoc., Newport Beach, Ca.

Ed Pitts is the new traffic and purchasing mgr. for Bevon-Herron, Inc., La Mirada, Ca., rePlacing retiring Jim Coffey.

Mark P. Kent is a new district account mgr. for VMC Corp., Seattle, for the San Diego, Az. & Nv. markets.

Tom Murdoch is I.P. Miller Lumber's new sales mgr. at Monroe, Or.

Theodore D. Hetzel, Jr., is now asst. sales mgr. of Willamette Industries' Kor/PINE Div., reports Roger Bjorvik, sales mgr., Bend, Or.

John B. Dorsey is the new v.p., corporate marketing, for Johns-Manville, Denver.

John F. Burns is now v.p. of finance and controller for Kaiser Cement & Gyosum, Oakland, Ca.

Carl Nelson has joined the Nicolai Co., Portland, in sales.

Ronald L. Ring, Jr. is Pope & Tal: bot's new logging operations mgt., according to James H. Anthony, Oakridge, Or., resident mgr.

Judith A. Forbes is the new advertising mgr., residential products marketing, for Johns.Manville, Denver.

Mike Freeman is a new American Plywood Assn. fieldman covering pads of Wa., Id., Wy. & Mt.

Bucks From Books

(Coptinued from page lI ) something he hasn't done before. How-to books minimize this fear and instill the confidence to tackle a new project.

Books, particularly with how-to information, can be valuable time savers for your busy in-store sales personnel. In addition, verbal instructions are too easily misunderstood or forgotten. Instead, show the customer an appropriate how-to book. Sometimes it might be well worthwhile in sales time and good-will to give away the book. A book has a far better chance of being taken home and kept than small folders or leaflets which are too easily lost or discarded.

The known availability of books in your store contributes considerably to establishing your image as a home improvement and do-it-yourself center and the place to come to for help, guidance and information. All of which can create new sales.

"Saving money by saving energy" can greatly expand your do-it-yourself market, easily and with little effort. To help you capitalize on this potential two new publications are now available. One titled "Money Soved or Up The ChimneyZ" is a 76 page dollars and cents guide to energy saving home improvements. In addition to its being one of the most comprehensive consumer guides of its kind on the market, it is an excellent training manual for sales personnel.

The second publication is a very low-cost give-away brochure titled "Checklist and Estimating Guide to

Energy Saving Home Improvements".

This 4-page condensation of the "Money Saved" book enables the consumer to actually estimate his own requirements for insulation, weatherstripping, caulking, attic ven- tilation and storm doors and windows. When it's brought into your store all you have to do is enter your unit price and extend and you can give your prospect an "instant" cost quote.

For the best in insulation: walls, floors & roofs