Reroofing market offers dealers outstanding sales opportunities

I.IPORTUNITIES for profitable

\f sales of reroofins materials have never been better f6r lumber and building materials dealers and home centers, according to the Asphalt Roofing Manufacturers Association.

The reroofing boom which started a few years ago shows no sign of abating. Revised industry reports indicate that while residential reroofine volume this year (under $3-billion) will be slightly lower than rhe figure predicted in late 1977, opportunities for roofing sales will be outstanding. This is based on an aging housing inventory that is ready for reroofing.

The increased activity by do-ityourselfers in the roofing market also opens new opportunities for dealers. ARMA estimates do-it-yourselfers are involved in approxirntely 25% of all reroofingjobs.

The most noteworthv oroduct trend in tlre industry is tirc growing popularity of three-dinrensional asphalt shingles. These nrulti-layered shingles provide exciting rooliop texture.

Story at a Glance

Reroofing boom continues 25o/o of all reroofing is by d-i-yers three dimensional asphalt shingles' growing popularity means increased dealer opportun ities.

Earthtone colors. whiclr give a house a wann and irrvitirrg appearunce. are also on tlre rise.

Dealers fint.l tlrat an eft-ective way to pronlote threc-dinrensional shingles is to stress tlie oositive benefits of incr.eased curb appeal, increased durability and ntininral nraintenance. These shingles bear the Undcrwriters Laboratories Class C or Class A label for llre resistarrce.

Honreowners, professional rernodeling contractors and root'ers ale likely candidates for salcs of three-dirr.rensional shingles. They realize that a rugged-looking roof gives a honte beauty, enhancing its character and providing the owner witl'r a re-sale advan tase.