NKCA Gertification Helps Dealers Sell "Big Ticket" Kitchen & Bath Projects

|rleemnS seeking to achieve the l/ millimurn potential from 'bigticket' kitchen and bath remodeling sales can get useful promotion aids from the National Kitchen Cabinet Association.

NKCA sales aids help dealers of certified cabinets promote concepts of cabinet performance, durability and structural integrity. Dealers can get an edge on the competition if they explain the significance of the blueand-white NKCA certification seal inside cabinet doors and drawers.

Customers who have read newspaper or magazine articles on the NKCA testing program or on the benefits of certified cabinets have been educated to look for the seal and will be receptive to the salesman who "asks for the order."

NKCA offers a variety of sales aids and training materials.

All the elements to design professional - looking newspaper promotions for kitchens and baths are contained in the association's "Advertising Planning Kit."

The "clip-and-use" planner includes art elements, effective copy and headlines, ready-to-run ads and scripts for radio and television commercials.

"KITCHEN a lf a picture is wor-th a thousand words, the NKCA audio-visual should do a lot of selling for you. ''A Aose Look at Certifted Cabinets" promotes the advantages of kitchen modernizalion to consumers and helps you sell the benefits of certified cabinets.

Want your customers to know you care about seeing that their kitchen or bath projects come out all right? Then give them a copy of the NKCA's consumer booklet, "Kitchen & Bath Planning: A Guide to Cabinet Selection." Crammed with useful information, the colorful l6-page consumer booklet is written in a nontechnical language homeowners understand. It guides consumers through the maze of planning, layouts and selection of quality cabinets and vanities. Space is provided on the back cover for dealer loeo.

Story at a Glance

Dealen using National Kitchen Cabinet Asociationt wide array of sales tools can get the maximum potential from big ticket bath and kitchen projects.

Topics covered by the I ll/z-minule presentation are outstanding kitchen and bath settings, work-saving layouts, laboratory testing of certified cabinets and the answers to frequently-asked questions about kitchen cabinets. "The Selling Edge," the NKCA's in-store sales training presentation, helps your salesmen sell the benefits of certified cabinets. The 35mm slide presentation and accompanying script can be shown in conjunction with the consumer audio-visual, or by itself.

The NKCA also has a "sell the benehts" brochure to reinforce the areas covered in the visual training presentation. Particularly effective as a hand-out to salesmen, "How to Sell the Benefits of NKCA-Certified Cabinets for Kitchens & Baths" provides the know-how to promote and sell certified cabinets. It is written in simple question-and-answer form. The four-page brochure also tells how to locate and set up kitchen center cabinet displays.

For further information write: James L. Dooley, Certification Program Administrator, National Kitchen Cabinet Association, 136 St. Matthews Ave. Louisville, Ky. 40207.

"HOW TO SELL THE BENEFITS OF NKCA-CEBTIFIED CAB. INETS" brochure is ideal for training of sales personnel. lt suggests ways the seal can help improve kitchen and bath marketinq and offers advice onsetting up kitchen center displays.

,,A CLOSE LOOK AT CEBTIFIED CABINETS," thC NKCA S 1l%-minute consumer presentati0n, helps dealers convince cust0mers that there are advantages in buying certified kitchen cabinets and bathroom vanities. The program is available in both LaBelle Commpak filmstrip cartridge and slides/audio cassette formats.