Be a H.lT. man

HE lOth anniversary mailing of the "How to Porticipate in

Home Improvement Time" 32 page full color booklet to more than 85,000 contractors, dealers, horne centers, financial institutions, utilities and otl.rers interested in honte improvement, is an important anniversary that demonstrates how effective a cooperative industry promotion activity can be when every category in an industry works toward a common objective. National manufacturer, allied association and publication annual participation has grown from a few to more than fifty. Yearly participation by individual contractors, dealers, home centers. financial institutions and utilities has passed 17,000. Exposures to consunlers are now in excess of 100 million each year.

Highlight of the program is the annual May Home hnprovement Month program.

The annual "How to Participate" booklet tells how to become involved and identify with this industry program and includes many promotion and advertising aids. A copy is available by writing to "Horne Improvement Time," P.O. Box 102, Carnegie, Pa. lsl06.

Another program to participate in is the annual cooperative industry promotion program, "Home Improvement Time. "Just send $3 to the above

Story at a Glance

This month is the big annual "May is Home lmprovement Time Program". . .get involved now by utilizing any one of a number of pre-packaged promotional programs.

address to cover postage and mailing to receive a display and advertising kit.

This is the first time this annual kit has been offered at no cost, except postage and mailing.

It contains: pennant, banner, streamer, adhesive back seal, bumper strip, proclamation, theme clip sheet of 12 units, clip sheet set of 15 news- paper ads, product poster-radio and tv copy with reproduction slide proofs. All display material is printed in four color for maximum attention value.

The accornplishrnents of this industry activity are best expressed by this quotation, "No program in the United States contributes more to the betterment of our environment. .to the maintenance and preservation of our housing resources. .and energy management in the home. .than 'Home Improvement Time'."