How to sell more plywood

\ I tlN friends, influence customers, V V increase sales and outshine the competition - d,azzle them with your knowledge of plywood by taking advantage of training aids offered to dealers by the American Plywood Association.

The dealer with a knowledge of his product can outsell his uninformed competitors while reducing customer complaints. And, a knowledge of one product - plywood - can help increase sales of related items such as lumber, nails, paints and tools.

The APA has two training kits speci fically designed to help the retailer, his employees and his customers learn what can be done with plywood, how to match the best grade and thickness to a particular use, and how to work and finish plywood.

Deuler Training Kit: Treal yourself and your employees to this markettested program of a 30-minute slide show (80 slides), cassette tape, and "How To" books.

Do-It-Yourself Training Kif.' A crash course of carpentry and plywood and a great show for your customers. Thirty minutes of slides, cassette tape, and "How To" books.

You may borrow one or both kits

Story at a Glance

A rundown on a number of excellent plywood association dealer aids to help increase plywood sales to contractors, d-i-yers also kits to help train your employees.

free from the APA for 30 days. Or buy your own kit for $25. Send training kit orders to advertising dept., APA at the address below.

Also available is a wide range of literature designed to help the retailer sell more plywood by increasing both his knowledge of the product and his customers' awareness of the material's potential uses:

Plywood Reference Manuals: Complete information packages designed to help you answer virtually any complex question about plywood applications in four basic areas: over-the-counter, construction, industrial and agricultural. Individual manuals are $1.70 each, $6.80 for a set of four.

Plywood Space Shapers (Form Y660): A package of l0 uncomplicat- ed plywood plans designed to give your customers ideas about how they might betteruse the space in their home. One dollar for a set of 10 plans.

Plywood Handy P/ars.' Start a buying spree by giving (or selling) your customers these clever plans for everything from extensive outdoor projects to indoor toys. Plan catalogs (Form Y630) are $5 for 100, consumer price is 50d each.

Some Solutions for Clutter (Form Y4l5),7he Art of Adding On (Form Y416), Easy Changes, Large and Small (Form Y4 l7): A series of three 16page color brochures that describe and illustrate several handsome, practical home improvement projects. One hundred copies cost $7, consumer price is 50d each or a set of three for $ l.

A Sampling of Plywood for Paneling & Siding.'(Form Y345): An illustrated 4-page guide to the various textures and patterns of decorative plywood. Cost of 100 copies is $3.50, single copies are free.

"How To" Package (Form X474): Basic, easily understood and illustrated descriptions of 14 steps of house construction, from foundation layout through roof sheathing. Price per 100 sets is $ 12, single set consumer price is $1.

The Plywood "How To" Book (Form V605): Plywood's uses and advantages are outlined in this 24-page booklet, along with valuable information on how to buy, specify, work and finish plywood. Cost for 100 copies is $9.50, consumer price is 50c per copy.

Everything You lUanted to Know About Plywood (Form X505): The plywood encyclopedia in layman's terms. Fifty-four pages of answers to questions most asked by builders, contractors and handymen. Fifteen dollars for 100 copies, single copy price to consumers is 50d.

Guide to Plywood Grades (Form Y390): Complete with key plywood definitions and grade-trademark identification charts, this 4-page brochure contains information on plywood grades and recommendations for plywood thicknesses and support spacing. Cost for 100 copies is $4, single copies are free.

For free single copies of any of the above publications (with the exception of the Plywood Reference Manuals) write to Mrs. Jan Levick, publications dept., American Plywood Association, I I l9 A St.,Tacoma, Wa. 98401. Please include form number(s) with literature requests. Shipping charges for bulk orders are additional.