Pacific coast hardwood distributors

/\ DVERTISING and promotion, .f1,metrics. election of new officers and a good deal of discussion about the current state of the hardwood business highlighted the recent 5 2nd annual meeting of the Pacific Coast Wholesale Hardwood Distributors Assn.

Drawing members from four Western states and Canada to La Costa, an elaborate spa near San Diego, the opening meeting heard The Merchant Magazineb David Cutler urge the members to use both advertising and promotion to expand into new areas and draw more from existing markets.

The West Coast Lumber Inspection Bureau's comprehensive review of present metric options for the wood products industry was reviewed and members were urged to seriously consider the coming conversion. Outgoing presi- dent Jack Millikan. Lane-Stanton Lumber Co., reminded them that the metric changeover was inevitable and that in

Story at a Glance

Don Reel elected new president promotion and advertising, metrics and business conditions get going over at 52nd annual,. .. nextyear's meeting: Arizona Biltmore, Phoenix.

October, 1976 the National Hardwood Lumber Assn. will submit rule book changes to its members for approval.

PACIFIC GOAST group included (Front row) Don Reel, Bud Baker, Jack Millikan, Bob Taenzer, Ed Bauer, Roy Stanton, Sr. Second row: Bill Fahs, Gordy Frost, Jim Spellman, G.T. Frost, "Mac" Mac Beath, Jim Dugan, Bill MacBeath, Leonard Hall. Third row: Don White, Sr.,

Whether metrics will surface then is problematical at this stage, but Millikan suggested "now is the time for feed-in from industry to the applicable groups that will make the rules."

A new color movie on hardwoods, professionally produced at the instigation of MacBeath Hardwood Lumber Co ., was screened for the members who received it enthusiastically.

New officers for '75:76 are president, Don Reel: lst v.p., Bill Sauder; 2nd v.p., Jim Spellman, sec.-treasurer, Bud Baker.

A highlight of the social events was the recognition of Bob Taenzet's 58th (yes, 58th) wedding anniversary that he and his wife celebrated during the convention.

Next year's meeting is tentatively set for Feb. 22-25 at the Arizona Biltmore in Phoenix.

Ken Tinckler, Sid Simmons, Roy Stanton, Jr., Lyall Bell, Dick Quarg. Back row: Jim Sullivan, Keith Swaner, Victor Simmons, Werner Richen, Don White, Jr., Dave Cutler.

(Continued from page to) or during the industry "May Home Improvement Month" promotion when many cities and towns have a community program. Mailing date for the Spring-Summer supplement to l0O0O newspape,rs is early March.

The Fall-Winter 24-p. zupplement can be used anytime during these seasons. The theme for this supplement is "Enerry Management is a Family Affair...Improve Your Home." Mailing date for the Fall-Winter supplement to 10,000 newspapers is early August.

Both supplements' formats are prepared so a newspaper can use as cameraready art after selling the open ad spaces to dealers, home improvement centers, contractors, utilities, financial institutions and local business establishments selling home improvement decorating, home improvement or re- lated products and services that contribute to better living and energy conservation.

The 1975 "How to Participate in

Home Improvement Time" booklet is available by writing to "Home Improvement Time," P.O. Box lO2, Carnegie, Pa. 15106.

"4fter 25 91utt ln the uorid prcducls busin6s, I am prcudto announce the opldrng oI my ownwholesrile company. Pleagc call R & L Wd hoducts wheneuer Wu ned mrc, Douglas Ftn White H4 Reduood, &dar, or Spruce cnfload - or - truelr & tmilef.

-Ray Llzotte

R & L Wood Products Co.

7frX) Pierce Ave., Whittier, Ca. 906i08 P.O. Box 686

PTNE * DOUGTAS FTR * II'TIITE FIR

FUNTIME at Ladies Night soiree held by Redding, Ca.-based Shasta Hoo-Hoo club. Each lady was gifted with a potted tulip, courtesy oi the club. All smiles are (1) Mr. and Mrs. Paul Mundinger, Mr. and Mrs. Lee Oster and guest, Mr. and Mrs. Ernie Lee. (2) Mr. and Mrs. Mike Webster, Bob Mckean.