You asked for amired car?

Maybe this isn't exactly what yOU have in mind but rest assured, what you want is what you get when you place your order for a mixed car with Kimberly-Clark. You give us the specifics, we give you a mixed boxcar or, in the far West, a truckload of lumber, pine and fir millwork, and Rhinohide vinyl clad moulding and millwork. Order in, order out, it's sure and fast. Go ahead. Make us prove it.

Publisher A.D. Bell, Jr.

Editor-Manager David Cutler

Contributing-Editor Dwight Curran

Advertising Troduction Mgr.

Ms- D. Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

WESTERN LUMBER AND BUILDING MATERIALS MER.

CHANT (The Merchant Magazine) is nublished monthly at 45fi) Campus br.. suite 476. Newport Beach, Ca. 92660. Phone (714) 549-8393 or (714) 549-8394 bv California Lumber Merchanl. Inc.'second-class postage rates naid at Newport Beach, Ca., and addiiional officei. Advertising rates upon req uest.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St.. San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca.90024. Phone (2ll) 477-7593 or ,714\ 549-8193.

SUBSCRIPTIONS

Change of AddressSend.Subscription brders and address changes to Circulation Dept., Western Lumber & Buildine Mattirials Merchant, 4500 Camnu-s Dr.. suite 476. Newport Beach. Ca.92660. Include address label from recent issue ifpossible, plus new address and zip code.

Subscription Rates'- U.S.. Canada. Mexico und Latin America: $5-one year: $8-two years: $ll-three years. C)verseas: $7-o'ne vear: $l l-two years. Single copies $1.00. Back copies'$1.50 whe-n aviilable.

The Merchant Maqazine serves lhe members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lumber Merchaht3 Assn. of Northern California, Los Altos; Montana Building Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake Citv and Denverl Lumber Assn. of 56uthern California. Los Angeles: Western Building Material Assn.. Olympia. Wa. THE MERCHANT i.t un intlenendent magazine, for the retcti!. tholesale and dlstrihuti6n level.s t'l the lunther and huilding nraterial.s industrr in the lJ 14e.stein states, conktrti.tting on merchan-dising.. nanagenrcnt and accurate. faclual news reporting and interpretat ion.

Selling From An Empty Wagon

f T never ceases to amaze us how some memI bers of the distribution phase of the wood products industry can have such a casual disregard for the very real problems of those in the production end. It is shortsightedness worthy of a Mr. Magoo.

All through the West, environmentalists are seeking to gain more control over who is going to cut what timber, where, when, why and, even, if. The result in at least one Western state, California, has been to bring loggers to a pitch of anger conducive to extensive physical violence. It is frightening, indeed, that reports from along that state's North Coast of loggers buying automatic weapons and procuring explosives are all too true.

Their anger has been heightened by increasing controls that have had the practical effect, so far, of curtailing logging. And this at a time when the industry had already lost thousands of jobs as a result of the decline in new home construction. With a directness born of frustration, one of the loggers has been quoted as saying "some son-of-abitch whose wild flower is endangered can put a thousand men out of work. Why should anyone have that kind of rieht?"

The problem is, of course, far more complex than that and we feel fortunate to be able to bring you in this issue an exclusive, up-to-the minute report by Charley Batten of the California Forest Protective Association on how this tinderbox situation came to pass. His article appears onpage26.

Unlike most industry issues, the public has taken a keen interest in the environmentalist logger controversy. Governor Edmund G. Brown reports that the biggest public reaction he has so far received was as a result of his moratorium on environmental impact reports that affect the logging industry1464 for and 60 against.

Against this background, the seeming disinterest of some wholesalers and retailers is puzzling. It seems painfully obvious that if loggers don't log, then there will be no lumber or other wood products. If environmental controls cramp the source of supply,can sharp price rises be far behind, especially at a time when a stronger demand is returning?

The old saw that "you can't sell from an empty wagon" has more than a passing application in this case.