How do you rate yourse lf ?

MtRCHAl{otSilG oUtZ

Strictly for your own benefit, take the quick quiz below. lf you get more than 13 yes answers, consider yourself a Master Merchandiser. lf your score is nine or below, you had better get busy, or all you'll continue to do is supportyouremployees in the style to which they have become accustomed. lf your score is between nine and thirteen, consider yourself fair to above average, but don't plan to rest on your (uhmm) laurels.

Did you tie in with May-National Home Improvement Month in time to get full benefit of all the promotion ?

Did you receive the information and promotional materials you requested from the Home Improvement Time Program soon enough to use them fullv?

Did you contact your local mayor, or state governor to see about getting a proclamation on Home Improvement Month? af all you get your customa to fixlp during May home improvement month is thb birdhouse seen here. you've got him hooted. 0nce started on fix-np projects, homeowner is oddson prospect for bigger and bigger sales.

Did you consider contacting hardware stores, discounters, nursery, garden and other stores about joining forces for a massive local promotion of your own ?

Did you include any envelope stufrers with your regular mailings talking about home improvement time?

Did you make any extra mailings?

Should they have been mailed earlier?

Did you check with your local association to see what suggestions and materials they had avail. able?

Did you informally survey employees for their suggestions and ideas on promotion ?

Did you add May promotional materials to your information.home planning - decorating center library ? (Il you don't lwnte one, go directly to ioil, do rwt collect $200.)

Did you post promotional materials, sigrrs, tear sheets, near the contrac. tor's cofiee pot, checkout counter" etc.?

Did you explain to employees what the promotion was about, how you could uII u* it to ad. vantage?

Did you talk to the editor of your local newspaper, the radio and TV people about publicizing the program and (not incidentally) your place of business?

Did you make plans yet for an in. formal exchange of ideas with friendly competitors after May so that you can make next year's efrorts even more profitable?

Have you made a mental note to contact manufacturers and suppliers earlier next yoar so planning and buying can be better

Firm Sells to Wide Areo

One of the West's fastest growing, young wholesale lumber companies is Wisconsin California Forest Products Inc. Peter Lane, president, reports they are serving all national markets, Canada and other export markets in Australia, New Zealand and South Africa with emphasis on sugar pine in the foreign areas.

While relativbly new, the staff is composed of seasoned veterans. Vicepresidents are Tim Mclndoo and Ed O'Kelley. Secretary-treasurer is Doveen Mayo. Dutch Wiseman is sales, and rounding out the firm's coverage is the addition to the sales staff of Ross Ensworth, whose specialty is eastern shipments of dimension and boards. Office secretary is Arleen Mitchell.

The company maintains its distribution yard in Redding, Calif. Specialties and standards include sugar pine, Ponderosa pine, Idaho white pine, Douglas fir, white fir, hemlock, spruce, incense cedarl western red cedar, quality millwork and industrial cut stock. On hand in the Redding yard are 4/4 tfuough 4/16 sugar pine, shop through selects.

Weyco Honors Sqlesmqn

James F. Hofiacker of Los Angeles has been chosen as a member of the 'Professional Roundtable of Sales (Pros) by Weyerhaeuser.

Hoffacker is one of a number of company men so honored for their outstanding ability as sales representatives during the past year.

In announcing Hoffacker's selection, Weyerhaeuser wood products' G. J. Lipani, area manager, noted that, "It is a great honor for a salesman to be named to Pros because of the high standards that have to be met."

Mqdden New Potloch President

Benton R. Cancell has retired as president and chief executive officer of Potlatch Forests, Inc., and has been succeeded by Richard B. Madden. Cancell continues as a director and consultant.

Koplon Nomed Evons President

Sheldon Kaplan, formerly vice chairman, has been elected president and chief operating officer of Evans Products Co. Monford A. Orloff, chairman, president and chief executive officer since 1962, remains chairman and chief executive officer.