Plywood.

Just about the same for everyone.

Except us.

We specialize in adding something more. Service,

Today's plywood is a versatile productstrong and dependable. When you order, you know what to expect.

With us, you know exactly when. l

We stress service. Service that wonftgive you time to get bored. '.a And we guarantee quality. .

With a futl range of Standard, Standard P&TS, CC, CC P&TS,

Underlayment (both C and Solid ..'.; Crossband) and White Fir Brushed S3 Siding all with exterior glueline. T&G also available.

Give us a call. We can make plywoodq$; almost exciting!

Get Them Hooked

nNE of the most important things accom- r-/ plished by a major promotion such as May's Natiorwl llome lrnprouetnent Month is that it brings new people to the concept of improving their own home.

Once a man or woman successfully completes even the simplest remodeling task, you've got them hooked. Inevitably, their area of interest expands and your possibility of making a bigger sale increases proportionately.

Illustrating a special feature inside this month's issue is a shot of a birdhouse resting on a home handyman's work bench. If our mythical do-it.yoursel{er can struggle through the construction of this somewhat less than monumental task, he is going to be pretty well pleased with himself. Mythical wife will prob. ably mumble to herself something to thc effect that, o'I didn't know the big slob had it in him."

Continuing the hypothesis, it seems reasonable to guess that she then will conclude that if he can do that, there are a number of other fix.up projects he can and should begin.

His beginning can be your beginning too. You probably have his name and address from tlre sale. A regular program of direct mail designed for a general audience will sustain his enthusiasm for what he has done and will likely generate interest in something new,

The cardinal rule is to keep the project simple. The majority of the new people are not apt to be handy with tools. The greatest proportion of our population are city people. They didn't grow up in the country where people are more likely to work with tools and know how to handle materials.

Their inexperience is no matter, really. What counts is that you have been able to get them in and once started they are unlikely to quit. The reason is obvious, the doing of the project is fun {or many, and everyone likes the results.

With all the publicity for this month's pro. motion you'll get some new people in asking some incredibly dumb questions. Turn up your patience, listen care{ully and answer them in simple, non-technical terms.

It may be a long haul, but they could well become, along with millions like them, the biggest customers we have for lumber and building ma. terials.

Wholesale TIMBERS lohbins

o Douglqs Fir in sizes 24" x24" o Ploner copocity for surfocing to 24' x 24' o Re-Mfg. focilities for resowing to 34t' x 34" E:.?r:. lf we cqn't find it . we'll moke it