Demonstration moxie nets sales

Take a good product, mix with some merchandising moxie and what do you have?

Instant sales, customer acceptability and increased profits was the case at Ward & Harrington's Garden Grove, Calif., yard. Recently this yard, under manager Bill Bellmore and with the help of floor man. ager Byron Andruso staged a weekend dem' onstration of Flintkote's new Vinyl Asbes' tos Peel & Stick Floor Tile.

Setting the merchandise up in one of the t'hot spots" of the store, next to an area to be tiled, Andrus gave a demonstra' tion and then asked the customers to try. When customers found out how easy it was to just peel off the protective back' ing and lay the tile on the floor, more cus' tomers suddenly were available. With the result that, not only was most of the store tiled with a professional look but sales of the product increased. So successful was this do-it-yourself demonstration that it is being repeated in several other Ward & Harrington stores.

Ft00R iIANAGER Byron Andrus draws attention of prettv miss to advdntages of Peel & Stik floor tile fieft). Stre has a try (center), peeling the backing from the tile. She easily presses the tile into place kigh0. What a way to make a living!