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MEt A. HIRSCH

Mel A. Hirsch, president of Dolan Building Materials Co., Sacramento, Calif., collapsed at his home, March 30, and died on route to the hospital. He was 64.

A native of Sacramento, Mr. Hirsch was president of Dolan since 1931. He had been suffering from a heart condition for about two years before his death, but stayed on the job.

Surviving are his widow, Kay; and daughter Carey Hirsch Eber.

ROBERT Q. G(IIISIAI{S

Robert Quayle Constans has died in Sacramento, Calif. He was 62.

A native of Minnesota, he worked for Weyerhauser for 16 years. He entered business in southern California with his brother, W. A. Constans, in 1946. Mr. Constans worked for Pickering Corp. and West Side Lumber from 1950 through 1958. Since then he was in the real estate business until poor health forced his retirement in 1967. He died February 14.

He is survived by his widow, Edith; brothers, Carl 8., Dr. George M. and Prof. H. Philip; son, Lt. JG John N.; daughter, E. Ellis, and three grandchildren.

The National Home Improvement Council was created for the sole purpose of expanding the remodeling market. As the representative of all segments of the industry-builders, dealers, contractors, manufacturers dnd associations-it encourages home owners to enjoy better living through home improvement.

N.H.I.C. meets with FHA, congressional committees and industry leaders on your behalf to recommend programs to stimulate home. improvement.

It holds management clinics for local businessmen to help them create successful home improvement promotions, o It distributes booklets byindividual industries directed at increasing the total home improvement market.

. It publishes remodeling training manuals, reports industry trends with a newsletter and has distributed thousands of training courses to remodelers by mail.

Through a comprehensive public relations program, it reaches national magazines and countless newspapers with feature stories on the advantages of remodeling.

In cooperation with you, N.H.I.C. can set up a program to stimulate home improvement in your area. N.H.I.C. will provide full details on such promotions as a home improvement school, special newspaper sections, a Home Improvement Time and many other promotions. By displaying the National Home Improvement Council sticker on your door, you reap the benefit from a nationwide program which directs home owners to N.H.I.C. members as reliable home improvers.

Fill out the coupon below for further information about the N.H.LC. and your free copy of "The Challenge of the Great Society to the Home Improvement fndustry."

T-he .acti|ities ol N,H.I.C. are supported by the lollowing organizqtions, amoig otheri:

Alcoa Building Products, Jnc.

Aluminum Siding Associalion

American Gas Association, Inc.

American Plywood Association

Andersen Corporatlon

Bird & Son, Inc.

Certain-Teed Producls Corporation

Eleclric Healing Association, Inc.

Evans Producis Company

The l'lintkote Company

Forest Fiber Products Company

Formica Corporation

GAF Corporalion

Gas Appliance Manufac(urers

Associalion

Georgia-Pacifi c Corporalion

Home Improyement Marketing

It helps you make more sales and profits by giving you an opportunity to work with other leading firms on the industry level. You can use the Council as an advisory service to keep abreast of developments participate in education, publicity, promotions and public serviceprograms. In short, it is the quickest way to develop more sales and profits in the multi-billion home improvement market.

Consultants, Inc.

House Beautiful Magazine

IDS Credit Corporation

Johns-l\lanr ille Sales Corporalion

Kaiser Gypsum Company, Inc.

Masonite Corporaaion

Middle Allantic Lumbermens Association

Nalional Gypsum Company

Nalional Lumber & Building Malerial

Dealers Association

Owens-Corning Fiberglas Corporalion

Philip Carey Corporalion

Sears, Roebuck & Company

Standard Screw Company

The Tappan Company

Uniaed States Gypsum Company lileslinghouse Eleclric Corporation

U.S, Plywood-Champion Papers fnc..

Weyerhaeuser Company

Whirlpool Corporalion

In 1968 approximately $12,000,000,000 was spent for home modernization. Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion developing each year.