nearby.

There's a TW&J d istribution center near you, part of California's most comprehensive source for all basic co nstruction needs. Fast service. I n-depth inventories. Lumber, mouldings, plywood, millwork. Specialties toofencing, hardwoods, beamS, to name a few.

FR ESNO , 1266 North Maple Ave.; L0S ANGELES, in Cerritos at 14103 Park Place (including hardwoods);

NATI0NAL CITY, 1640 Tidelands Ave.; NEWARK, 5526 Central Ave.; RlALT0,555 West Rialto Avo.;

STOCKTON, Stockton Box Co., 1800 Marsha ll Ave.;

VALLEJO (hardwoods) 3020 Sonoma Blvd.; VAN NUYS, 15150 Erwin St. And out-of-state: PHOENIX, Arizona Box Co., 3203 Grand Ave.; HURST and HOUSTON, Texas.

Moy isNotionql Home lmprovement Month

THE serpentine shifts and changes in marketing r in our industry are well illustrated bv the contents of this issue.

The twin elements of forest products and all the myriad products that come under the general heading of home improvement are explored in depth.

May is home improvement's big month, when all the plans and preparation of the winter begin to bolster the beautiful flow of the customer's money from his pockets into the retailers and the suppliers. In a number of special stories, we show how home improvement items such as decks and patios can ,be sold, how a major western retailer beats his very tough competition by going after the home improvement dollar with a skill and style that

h's Arm Twisting Time

FVERY reader of this magazine has, in our opin- ! ion, a duty to look beyond his everyday business problems and assume an extra duty for the benefit of his industry and the general public.

Recent hearings before Senate and House Committees on pricing and timber supply, magnificently presented by a united industry task force, point up the truly abysmal ignorance of the general public, not to mention many legislators, toward the basic relationship between trees and homes and parks.

We have worked hard to keep our readers informed on the basic facts behind the current shortage of logs" and the resultant high prices. (See our latest background story onp.16-17 ol thisissue.)

deserves the attention of us all. Scattered in smaller stories are the methods and current modes of increasing sales in this ever expanding part of our business.

Lumber has had a wild time of it recently, taking a gyrating path up, down and around that has drawn attention to its supply and demand problems that are presently painful. In the long run, though, it may prove to be the best thing that ever happened. Either way, the involved background of the situation as well as the situations proposed to the United States Congress for its solution are presented in detail.

Good reading.

We must all realize that the means to correct this situation lies in Congress, and Congress, now much better informed, still may not act to the best interest of the people, if the people themselves don't insist on it!

Everyone must take on the extra duty to inform the general public, particularly the city dweller, on the relationship between trees and homes; of the difierence between conservation and preservation; multiple use and single use.

Make it your crusade; let everyone know what side you are on. Remember, you are the expert in a field about which most people are either uninformed or misinformed. Try it out. Let's show the potential homeowner we are his friend while we make many more friends along the way.