lntroducing Our New Gomplex

The Southland's Largest Engineered Wood Products & Milling Facility!

Gustom-Made Wood Products Delivered To Your Site!

Trucks loaded with l-Joist Floor System units supply our customers throughout Southern California, custom-made to your needs...Dixieline Lumber is the authorized dealer for Trus-Joist MacMillan wood products. Trucks can deliver roof trusses formed to your specifications g@ you need them, when you need them.

For information call Roger Thurmond on TrusJoist sales and Barney McGonnell on Truss sales, (61 9) 263-6161 (or fax: 619-477-6891).

Giant 4OTOOO sq.ft. Milling Facility!

From high-production surfacing and resawing operations to detailed moulder/sticker patterns, this 40,000 sq.ft. milling plant does it all! In-house knife grinding provides the ability to match custom profiles, or to accomodate your special order requirements. For allyour milling needs and quality fresh-run timber, call Rob Swier at (619) 263-6161 (or fax: 619-474-1933).

Direct Cargo - 3 to 6 Million Ft. Barges - Single ot Tandem.

Dock rruice originates from Dlxieline's own private 8 acre asphalt located on the Columbia River, in the heart of "saw-mlllcountry".

Full cargo seruice )ock Facility C

The facility is fully self-contained - including Receiving, Loading and Unloading, Storage and Computerized Inventory Control, and a 10 car rail spur. All designed to ensure efficient, competitive cargo shipments to Hawaii, Los Angeles and San Diego.

For competitive wholesale cargo lumber prices and/or cargo shlpplng call Hal Fay or Scott Gowllng at 1-800-653-4943 (or fax: S03-366;0188).

DixielineLumber

Wholesale Division

1400 W. 28th St./Tidelands Ave. . National City, CA 91950

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Divisions: Engineered Wood Products' Milling & Wholesale Lumber & Panels: Timber: Derek Gowling (619) 474-4671

Rob Swier (619) 263-6161 manner wilhout written permission. All Rights Reserved. The Mercirant Magazine assumes no liaiility lor materiats lumished to it.

Plus Alaska & Hawaii

Serving 13 Western states

ADVERTISING OFFICES

Advertising rates upon request USA: Chuck Casey, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Telephone (714) 952.1990 Fad-714-852-0231

S0UTH AMERICA: Charles Haltifax, Av. Americo Vespucio Norte 322, Of. 13, Las Condes, Santiago, Chile. Tel: (011)-5S2207 12s7 FAX011-56-2207 1262 lront ('.r1'1,t1 | llros.

Premium Quality Western Red Gedar and lncense Cedar Fencing

QUALITY IN / QUALITY OUT

Our mills specialize in small log technology. Small diameter second-growth cedar is charactertzed by small intergrown knots and solid fiber. lt s ideal for fencingl We guarantee the malority of our Gold Label Cedar Fencing rM to be No. 1 Grade on both faces

ON-TIME PERFORMANCE

Your order has to ship on-time so we constantly strive to be the most dependable shrpper in the industry Predictable qualrty and product volumes at our sawmills supporl dependable shtpping oedormance

MORE VALUE

Go,d Lattel g"ade cedar fenctng rs ci belter value ' consistently yieldrng lower cull percentages compared with so-called No Hole grades-fewer compla nts and call backs and greater overall cLrstonrer satisfaction all addrng up to hassle-free repeat business and nrore profit for distribiltors and retailers alike

DAVID CUTLER editor-publisher

Doing so much for so little

Making money as a wholesaler has never been easy. But today's market has challenged the profitability ofwholesaling as never before.

Wholesalers have seldom. if ever. been asked to do so much for so many for so little. As their customers' service needs and demands have increased, profit margins have decreased. The squeeze is on... Big Time.

A major problem is that retailer, builder and commercial accounts want their traditional level of service coupled with the absolute lowest price. When wholesalers try to explain that this is impossible, buyers turn off; they just don't want to hear it. Many go elsewhere, cherry picking deals, seeking the unreachable dream.

Deliveries are a particular problem. Not only is there more piece pulling, but the entire exercise is more labor intensive. Loading isn't the end of it. In the old days; the truck would stop by every Tuesday morning. Now, the customer cry is that they must have it by 9:00 a.m. tomorrow. Or else.

Scrambling to keep customers happy, wholesalers by necessity run trucks out loaded way below capacity, adding to the overhead burden and further aggravating the situation.

As retailers carry fewer of each sku, the inventory function has been pushed up the chain of distribution to wholesalers and even to manufacturers. But with customers demanding just-in-time deliveries, suppliers are under extreme pressure to perform and make a reasonable profit.

Increasingly, suppliers realize that mere distribution isn't enough. Value-added functions must be performed all along the way to help customers, and equally important, to allow wholesalers the essential profit needed to survive.

Savvy retailers know they need to be partners with their suppliers. If dealers play one wholesaler off against another long enough, they end up with fewer wholesalers, the possibility of higher prices and few winners. Each needs the other. Today, more than ever.

h's doesn'l multel whete you ote - Cuil Beon lumber Co. hos whof you wanl ond ccn ship it to you vic our own 155-truck fleet.

And ftere's no need to buy lhree truckloads from three differenl suppliers to gef whaf you wont. Buy one lruck from Beon and get il oll...unlreoled, heofed, potlern slock, fencing, etc. We offer mixed trucls with dozens of items.

Coll us finf for rodius edge decking, freoted ply' wood, dog ecred fencing, lctlice, mail box kits, deco-posls and hond roil buluslers, Gothic lop fence posls, slcir slringers, palio squoter, bench supporls for decks, French Golhic ond Golhic lx4 fencing in 4' ond 5', lcndsccpe limberu ond - new to our produd line - lteoled ot unlteafed log Cobin siding. One coll gets il all. Wherever you cre.

In recognition of a job well done, CSI congratulates this year's Top 25 wood treaters in the country.