Biggerisbetterbr lumber shippers!

The bigger the load the better the incentive rate savings.

We'll even show you how with our mini-computer for planning optimum load conf igurations.

Its input includes type of dimension, stock, weight, length, width, height, moisture content,loading rules and other factors.The printout shows how changes can increase the load size and how much can be saved.

Our 4500-plus lumber car fleet includes 57'and 61'bulkhead flats, high capacity center beam cars, and stretchedout boxcars with extra wide doors that load 39 plywood units vs the usual 36.

We also help solve knotty distribution problems with diversion and transit privileges. Our modern Hinkle, OR. classification yard speeds up to 2800 cars a day on their way without delay. And lumber storage facilities at the Clearfield Freeport in Utah can help bridge gaps between production and market demand.

For details, including our new run-thrus for forest products, give us a call.

Wecan handle it.

the Union Pacilic railroad people

PRESSURE TREATED WOOD FINDS GOOD MARKETS DEALERS PRAISE TREATED WOOD'S VERSATILITY PRESSURE TREATED WOOD TERMS, DEFINITIONS

QUALITY PRODUCT

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Lou Taylor

Circulrtlon

Sherridan Roberts

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Canrpus Dr., Suite 480, Newport Beach, Ca. 92660, phone 17141 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach. Ca.. and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM WASHINGTON STATE & IDAHO: contact John V, MacKay, 157 Yesler Way. Suite 317, Seattle, Wa. 98104. Phohe (206) 621-1031.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr.. Suite 480, Newport Beach- Ca. 92650. Phone 014) 5498393.

FROM SOUTHERN CALIFORNIA: CON. tact Carl Vann, 205 Oceano Dr., Los Anseles. Ca. 90049. Phone (213) 472- 3llf or (il4) 549-8393.

FROM THE MIDWEST: CONtACt Charles L. Lemperly. 1230 Brassie Ave.. Flossmoor. Il. 60422. Phone Q12) 799-2166.

SUBSCRIPTIONS

Change of Address-Send subscription orders and addres.s changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Include address label from recent issue if possible, plus new address and zip code. Subscrintion RatesU.S. and Canadal $6-one yean $9-two yearsl $12-three years. Foreign: $14-one yearl $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owred ptrblicatiott .lbr the relail, n'holesale atrd tlis' tribtrtiotr Ievels el the luntber, btrilding nraterials and ltonre itnprovetnenl bttsitress itt tlte l3 Weilern slales,

Give away your inventory?

EECENT cutbacks in federally funded comFlmunity service programs have already provided some alert companies with new promotion and image building opportunities. With a reasonable expenditure of money, some time and imagination, virtually any retailer or wholesaler should be able to involve himself in a project that is good for the community and even better for the company.

A case in point is a recent paint giveaway by United Coatings, a large paint manufacturer and a supplier to many well known mass merchandisers. The company, which has a facility in Vernon, a Los Angeles, Ca., suburb, cooperated with the local Chamber of Commerce and the YMCA in nearby Huntington Park to spark a program to help residents paint-up for spring and encourage other businesses to become interested in their local communities.

United Coatings announced that they would give away, absolutely free, two gallons of paint, first come, first served, one to a family, for two hours, beginning at l0 a.m. in the chamber parking lot. The first of more than 850 Angelenos arrived at 5 a.m. More than 1700 gallons of paint were given away in less than two hours.

Do you think that made the company any friends? Do you think that with a single promotional event United Coatings made thousands of people far more fix-up oriented than they had ever been before? You better believe it.

Giveaways of merchandise for the good of the community is something that people remember a long time. It can establish a positive concept in the public mind that will linger for years. A retailer also can use these techniques to neatly identify his store as the headquarters for any repair/remodel/d-i-y activity involving the home. This kind of a community promotion can create favorable publicity and do it in one day.

It is expected that community service fund cut backs by all levels of governme6t will increase, allowing even more operating r6om for the inventive firm to help itself while helping others.