tTs HOME IMPROIEMENT NME

The primary individual Sponsoring Participant objective is to create an awareness and preference for individual brands and types of home improvement products and services.

Story at a Glance

Next month is the highlight of the year-around Home lmprovement Time program May Home lmprovement

Month is a promotion that has grown tremendously since its inception in'66 .... story tells where to obtain further information.

The "Home Improvement Time" industry promotion is keyed to prime selling seasons but it generates year 'round sales activity. It is supported by national editorial coverage and advertising with outstanding promotional efforts by everyone with an interest in the home improvement market place.

The thousands of contractor and dealer customers of the Sponsoring Participants are the ones who sell the giant share of home improvement products and services.

The wide range of promotion elements with Sponsoring Participant product and corporate identity are prepared to help dealers and contractors become better home improvement sales outlets.

The effort of each Sponsoring Participant to encourage contractors and dealers to become involved in all phases of theprogram, assure each Sponsoring Participant an increasingly valued customer.

To maximize sales results, most participants develop a tie-in program with their present and prospect distributors, dealers and remodeling contractorbuilders.

For further information, write James A. Stewart, program administrator, Home Improvement Time, P.O. Box 102, Carnegie, Pa. 15106.

Home lmprovement Time

Sponsoring Participant Manufactu rers, Pu bl ications and Allied Associations since 1966 Abitibi Corporation'Alcan Aluminum Corp, tion Alcoa Building Products, Inc. 'Al Anaconda, Inc. Alside, Inc. 'American Gas A ciation American Hardboard Association 'Arr can lron & Steel Institute American Plyw, Association' American Standard Plumb Heating Andersen Corporation 'Architectl Aluminum Manufacturers Assn. 'Asphalt Roo' Manufacturers Assn. 'Bird & Son, lnc. 'Califo Redwood Association 'Celanese Coatings C, pany . The Celotex Corporation 'Certain-t Products Corporation .Crown Aluminum Inr tries Corooration E, l. du Pont de Nemourr Co., Inc. Electric Energy Association ' Er Products Company'FBS Financial, Inc.'Far Weekly Magazine Filon Corporation 'The Fl kote Company ' F ormica Corporation 'G Corporation General Electric Company 'Geor Pacific Corporation Globe Industries, Inc. 'H ings Aluminum Products, lnc. ' Home Cet Magazine House Beautiful Magazine 'House Garden Magazine Inland Steel Products C pany Johns-Manville 'Kaiser Aluminum Chemical Corp. ' Lear Siegler, lnc. 'Maha Mt f actu ring Co. Masonite Corporation ' Me Corporation Miami-Carey Co. 'Morgan Adhes Company .National Gypsum Company 'Ow Corning Fiberglas Corp. 'Reynolds Metals C pany Sears, Roebuck & Company 'Simp Timber Company 'Moen, Division of Sti dyne United States Gypsum Company 'I Plywood - A Division of U.S. Plywood-Chamr Papers lnc. .Waste King Universal .Western W Products Association'Westinghouse Ele< Corp. .Weyerhaeuser Company 'Whirlpool ( poration Z-Brick Company

You dont get to be Northern Galilomiab largest hadwood ttuholesalet without mouing your board feet.

Tiees orow standinq still. but wholesaler distribution yaids don't! Maiagement decisions, economic trends, construction cycles and supply shortages all affect their operation. '

At Higgins Lumber weve adopted new methods (inventory control, materials handling, etc.) when the change was a real improvement, but kept the best of the old. like personal service and dependabil ity.

Over the years weve developed reliable sources of supply forthe worlds best hardwoods-lumber and plyw6b<i. Our staff of experienced lumber men combine speed and accuracy in handling every order.

Hiqoins Lumber has its own dry kiln and custom mill. We stotk several million board feet'of hardwoods, the West's largest inventory. And because we have it, we can deliver-and do-with our own fleet of trucks and trailers.