Big Profits ln Shelving

Does your shelf shop pay the rent? If not, why not?

That's the question that's being asked by the representatives of Woodland Products Co. Pictured here is one of their latest shelf shop installations. Frank Robertson, president of thePomona,Ca.,firm,commented that shelving is no longer a specialty but practically a commodity by virtue of the dollar volume involved and noted that Woodland offers several types of shelving shops from the complete installation shown to a 4 x 5 specialty shop for limited areas.

The building and installation of shelf shops by Woodland began about two years ago at the request of one of their Iarger chain accounts. They developed a shelf shop 28' long and 3'deep to accommodate their massive shelving systems. A dramatic increase of up to 250% in sales in most installations has been their reward.

"Obviously," Robertson says, "an installation of this type cannot be put in free of charge. However, we have come up with an interesting formula for paying the rack off. The dealer, upon installation, issues us a purchase order for 'X'amount of dollars. We. in turn. memo bill the dealer so he does not actually pay any money out in cash. At the end of his first year of buying products from us, we credit his memo billing with 'X' amount of dollars.

"Most racks are then free and clear to the dealer within a 3 year period without any outlay, except in buying merchandise that will return to them a profit. We feel this is a workable solution for the supplier as well as the dealer. It gives the supplier protection in that the rack still belongs to him for a given period of time and it gives the dealer protection in that he's not going to buy a rack from a supplier who perhaps may go out of business or wouldn't be able to supply the product," Robertson concludes.

.At first, many dealers have been hesitant to go into a large installation and to devote this much wall space and floor space to a specific product line. However, as Robertson points out, when your average ticket sale is $40 $50 and your turn-over is 12 - 16 times ayear, tl.re question reverses itself and you must ask yourself, can you affofi not to install a unit that will return this type of profit?

A very provocative question, especially in these days of economic slowdown.

tlerrquarl-l,Uolfe lumber Co.

510 West Grove Orange, Calif. 92665 (2L3\ 62s-r494 (714) ss8-28ss (7r4r 998-1212

PROMOTION AWARD, Jay Rainey (right), president, E. L. Bruce Co., presents Dave Ferrari, president ol Virginia Hardwood Co., Monrovia, Ca., with the Bruce #1 Club Award, which it presents annually lor overall excellence in promotion and sales of Bruce hardwood flooring. Virginia Hardwood, also the grand prize winner of Bruce's Village Plank promotion, received a one-week vacation for two in London/Paris or Hawaii.

Long Dimension

Rough Dimension

Weslern Lumber and Building Materials MERCHANT

Optimism Keys Ariz. Annual ust jrirrrf irg. f lre rcp!r I lr,irr r .r rrr,11.11

Tltc .\riz,r1lr [_Lr1L|.'r rr111 IJLriltle rs lirl]otis. gtvcl Irr'\l lJ\]l) \ rre... r'.p.

Supply .\ssn. llrs eltrr:crr tlre ilrclrr. l)icf. Srrt rltr. IIrc :tttrtLrtl lrLt:irr'. ,. .,-

"ll'ttspefifl' I'/tnt ()pliiltisilt " lor lltcir \r()Tl rrrLlrlrl\ |Lll iltr'rl()il]|]r! nr!'r'lrr!\.

5-11lt lnnLtLl eon\'arrlirrn. \llr| lr 1,,. Iltr trlrLLtli,,lrrl llrrLrriic. ili.' .\rrrrLr:rl lrt tltC DoLrbletJaC Il|1.'l'uCsorr lJ.rtlrltt('i. !LiIll)ir'li' u tllr ItL,lit:tlr

'fllt' pttrgrltll is. lrkc (ilrLrl. tlitidttl \tr'tttL' l)lr'\LlLl lllt)ll\' llt'f i11' 111 -; i0 irtto tltrct' pitfts: Fridli\, u.rn. lrrr Op1t, lltlr l evr'ttirtr. ii,ll,rtt,'rL lrr rllLtt,:rttg. nri:rtt. I:r irllrV p.nt. ort tltc [:s'orrorttv lrntl

SrrrLrrduV u.nr. fOr, G0r.r.r|rnc|1

l{clu_

New Davidson company tiotts. .llr.k l).1\ rrl\|| llit\ ltnllr)l|lu(td il!, irlwirys p0ptrllil \1e rrcun Irie \1il lllt hL)LLl lutcr vr tl I llr odttec pr irt ted ltttd r'ttt lt,r::tt1'l't- l)r . ('ltrl S. \\'irtte r: tlclir.'r: tltc cl: ol plvrr ootl llrttlh,r:rrri lrrrrl |lrrtrr'1,,, l\L'\'lt(){c :ttltlr.'ss ne\l nl()t ning. lirl- lttt.l.d for tltc rcllril tlitrlc. ll()ltila ll()ntc lollcd ltr',\rizorrrt lrlrrrktr ll. Itltttl .lLrttc: nrllrulllrtulfrs. lrrrnitLrrc unti all)il(,i sl)cilkillg ott "I rlctgirts lrenrls in tlre lllillrLlflictutcrs. \losl ritl] lr,,nlnkilcti [:ittrtrteilrl \llrlkcts illtrl tllt l.eottottt\." tltrLr [)lt"'idsul l)lr tljr)(l .]nrL I Lrntlr.'r "('ottstttttct isttt: Il's (io,rrl llLtsittts:" is ('tr.. ('lrrsort lrnrl Sltiluttrrllrr. ( .1.

TltL. :I|t|lt! 1r,l1 t',r',,. . ',, ,, l, ,; ", 1.\ I\' ';-l ,'. ,'.,..:. I I llt-' 'l htrrsduv irl ():01) u.rn. *iih aoaktxils \rlrlre inr. ( lr.. pLlrrl lrrrtl eclrriprlt,nl tltltl cvcttirtg lrt (r.-10. lrrllrrricd bl thc 1\)1lt.rl\ r)\\'llf(l l)\ \\tlslt ( r,rp.

'\ ttett i,,tl11l;lttl l)ltviti:rrll Itltlt.l ( ,,.

Ilrc lrltcrnr)ol llrlk lrr'.\ntl rclr.1 .,\rn stroilg. \'.1).. ,,\r nrstlorr! ( Lrr k ( o.

.lirrr SttrLtglr. pllst \'.1).. \\'tL.lL ( ,,r 1r i 'r e \t'.. r'.11 . lLrltl 9c'rl0t:l] |t.iIir!r'r ()l

A plrtcl di:ettssirrtt ()rl crr'(lil coll- l)trvitL:,rn I)lrl.'l ( tr. .Tuek I)lrvitL:,rl i: trol rounds ()llt lllc rllrr''s ltrrsirrcss l.rc:iil,'rrl. l)ircii,rt: itlc I)(rLLg K.ll\. pr()glellt. Dt.. l-ottt Illrgulrr is tlrc ltllcr I)lrr.'(itntrr..1 irrr S1,,rrgh. \,)tllt tl llt(L dirtrtr'r' spelkr'r. tcllinrl "llo."v 1o lrrlir' .l u.k l)lrrirl.,,l. thr' FLrtulc' out of SI)()ck." I Irc :ritlLtr'iLi1r11 .qr111|1g11': lltc irrlc'I lic llort. Sul S1c.igcr. IicpLrtrlielrn !lrlion Lrl l)lLrirl:ln gl()Llp \ uetivitit.s r!'1tt!'\crttiLtivcltrttnArizuntr il llrc |. .S. iLr llt( S()tLtll\\L\tr,1l [ .S. Ilrt piltrt IIoLtsc. spclks Slrturda)'lt.nl on llLntl rlill Lrtiliz., pLr\\'rrl1l yl111.llrstrl lllrr llrr' ii\r'i \rril\ l)ll\'il1! Lrl I i..: r,l PletljC \\irod llr L,tlltL is. It Prlritle s lr nlt,rllr i()nlr,rll('rl l)r()rlllr'lirrtr l rt l 1r tLr 'r11pltLrr I llre nrilr l\tl ittg lr,:livi1i.'s ,rl l)lrr id\()l l'lVt'r,,,tI. ll.ri.ll . lrtttl I)lt n,rLrrl I'lrrr,'l:. Ir..

Bowman to Open New Offices

\ tt.'tt *itolcrlr L,'ollt.r l,tr tire l:. L. llcitz ( 1,. Lrl lllrr.lr,, Slrrllr I i.. ( rr. ltls b.'cn rl)f lr'd ir ( Llr rrtL:rl.'. ( lt l,r' I \. tl,\\,,),.,, ,, t,,. .,itt I,t 1,.t,:t llt,t rla\\' ()l)arilli()|.

'llr.' nc* Lrllr.e rijLl lrr:clljrrg rllrirrlr irt rLrr.tltcrn ( lLlilirr rrir lrrrtl *'rll eon .trllilla ()lt fed\\orr1l. lj1 ltrrtl ittclttstrilrl ittnr:. .\tLrlitionlllr. it n'ill bc scrvieing tlr.' I lr:ier.n rc'drroocl nlrrl.:t'ls. 13,,u111,,, lrlrtL pr.evitruslv lrcerr llr.' \irL.'\ llillirr('r lLrr \\rcst Rlltgc ( r,r |.. ri lri.lr lrlr: rt: lrclrtltlrlrltt'rs in ('lorcrtlltlc. l-ucky 13th llr.' l-lllr urrrrLrltl eon\'!'ntion o1' \rrli,rnrrl lloo-l loo-l tlr ( luir\ ritll he IttlLl in lLtcltlins. ( ri.. \1rr5 ,) 1 1. lt llrt I{cri l.ion \lolLl ltnr.

Sponsorinr-l t lrrlrs lrrr' l{r LILling ( lltb *() lrr(l ItlL||li ( ()ultl\ {lidrl IllLlil ) ( lttlr I 5. eo eltlrir\\ ()ntfn lur' l)lil llowilf(l iill(l IIrlt'n llLrlrs0tr r,)-.- ..r.t.k. lr.. li..r rll., \..t\.tJ\ ,'l ll',. -ll ', I rr.. ') I , .'. ,... 'Ir. r '.t lr. rr ', .l. 1 ,,.1 r. rlr. r. ltlc I(' LlLrl.s.

Glulams As Framing Lumber

The glue-laminated wood beam, long favored by architects and contractors for large buildings, now is being introduced for framing systems in the residential field.

According to Richard C. Caletti, president of Standard Structures Inc., Santa Rosa, Ca., his firm's "Mini Lams" were used extensively in the construction of a new custom home in Redwood City. The Mini Lams, smaller versions of the kiln-dried glulam beams that Standard Structures has been producing since 1947 , were used as girders, headers and floor joists.

The general contractor estimated their use saved 22% in materials and labor for the framing of the sub-floor, and at the same time produced a superior job.

In two days, a four-man crew completely framed the sub-floor of the 2,075-sq. ft. home, including gluing and nailing plywood.

For floor joists, they :used2-1f2" x9-1f2" Mini Lams, 34' long, spaced 24" o.c. It cut down one-third on lineal footage and gave a rigid floor.

Carpenters like the ease of handling in long-stick framing, because the kd beams are one-third lighter than conventional timber. Kiln-drying also means that strrinkage is controlled, helping to eliminate twisting, warping and squeaking floors.

Industrialized Building

What will industrialized building do in 1975? A recent Idaco (div. of Boise{ascade) survey of the largest industrialied builders and component makers brought some 200 answers.

Almost one-half (45%) are preparing in their own plants for more business n 1915. Almost one-third (29%) expect their own volume to remain about the same, the rest (277o) expect less business.

Twice as many expect to increase their production of single family units rather than multi-family units. About I in 25 plans to push remodelling.