Product Sales Go.

Publisher A.D. Bell, Jr.

Editor-Manaqer David Cutler

Contributing Iditor Dwight Curran

Advertising Troduction Mgr' Ms. D. Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

WESTERN LUMBER AND BUILDING MATERIALS MER.

CHANT (The Merchant Magazine) is oublished monthly at 45fi) Csmpus br.. suite 476, Newport Beach, Ca. 92660, Phone (714) 549-8393 or (714) 549-8394 by California Lumber Merchant. Inc.'Second-class Dostaqe rates naid et Newport Beach, Ca.. and addiiional officei. Advertising rates upon reouest.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St., San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca.9O024. Phone (213) 477-7593 or (714) 549-8393.

SUBSCRIPTIONS

Change of AddressSend.Subscription orders and address changes to Circulation DeDt.. Western Luniber & Buildine Materials Merchant, 4500 Camnu--s Dr.. suite 4?6, NewPort Beach. Ca.92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription RatesU.S.. Canada. Mexico and Lutin America: $5-one year: $E-tuo years: 5l l-three years. Ouerteas: $7-one vear: $l l-two years. Si,ngle copies ,$ | .00. Back copies-$ I .50 \.\, ncn :lvillltDle.

The Merchant Magazine serves the mr'mbers of the: Aiizona Lumber & Builders Supply Assn., Phoenix: Lumher Merchlhtis Assn. of Northern California, Los Altos; Montana Building Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver; Lumber Assn. of Southern Californil. Los Angeles: western Building Matcrial Assnl. Olympia. Wa.

THE MERCHANT i.t ttrr inlependettt ntaga:ine. lbr the retrtil. u'hdesale and dlstrihution level.s ol the Iumber and building nnteriols induslrt in the l3 LVe-stern stales, concentioting. on nerchandising_, manage' ntent and accurale. lactual news re' porting and interpretition.

LAM-LOC TIMBERS

TfJust one number to dial and you have a team of specialists who can give you immediate answers on price, delivery, building codes, certifications and dozens of other technical questions that can affect your quote on laminated timbers. We can get you the best combination of price and delivery. Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. For the fastest, most economical way to sell laminatedtimbers, call Fountain first!

Western Red Cedar

Lumber for decking, siding, cabinets, millwork and paneling, material for fences, patio decks and planters. any application where the superior characteristics of Western Red Cedar are demanded can be supplied from our 172 million foot Standard stock includes 1 x 6,8, 10, 12,, and 2 x 6, 8, 10, 12". lt is supplied in specified widths and lengths with many patterns,

Yes, But Which One Comes First?

f t was during a session of the marketing services I committee at the recent gathering of the Western Wood Products Association in San Francisco (a complete report on the meeting appears elsewhere in this issue) that a lumberman aptly voiced one of the major problems faced by WWPA. "When I was on the technical committee I felt strongly that we should have the money to get the technical jobs done. Now that I'm on the marketing services committee, I can see that this group has equally compellingreasons for getting the funding it needs. It's probably the same on every committee."

How true. And how distressing that there simply isn't enough money to do the jobs that must be attempted now. Not the kind of projects that fall into the category of "it would be nice, but not essential" but the kind that are best described as "a must." Yet they are not going to get done "must" or not. WWPA is facing a projected 1975 deficit of approximately $250,000.

Some of the cut backs have been brutal. The spending for space advertising, for example, has been pared so severely that it is now only one-tenth the size of the spending for WWPA's contribution to the American Wood Council, a decision that has left a number of observers shaking their heads in disbelief. Competing materials constantly are hammering home their message in print with less and less being said in response by the wood products industry. Whatever the merits of the competing materials, there is no denying that their manufacturers are skilled and effective competitors.

But what are the alternatives for WWPA when there just isn't enough money? Even if WWPA's membership does ok the proposed dues increase, there won't be enough money to do everything that needs doing. Again, a question of priorities.

Like many another organization, from government to family budget, WWPA is faced with insufficient revenues. It is going to require decisions worthy of a Solomon in setting the correct priorities for spending the money they have.

Monufocturer

Window ond Door Fromes

Detoiled Millwork

Wordrobes o Louvers

Di3tributo't

Folding Doors

Mosonite Heritoge Brick Pqnelr

Termite Control ond Pesticidec

Cox Hcrdwore

Lite-8eoms

X-Lux ond Emco

Woddell qnd Foro Wood Mouldings

Timely Sofely Decolr

Fsmowood ond Epoxybond