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JIM WEBBER president of the Lumber Merchqnts Associotion of Northern Californiq

4546 El Gomlno Ral, Suilc O 16 Altot, Ca.91022

IfOW fast can we absorb the ^- changes that are taking place in our industry? The manufactured obsolescence of products is only one of the many'problems. On top of this and new merchandising methods are the many government controls.

The announcement by Pregident Nixon that there would be an 18 months' moratorium on federal subsidized housing throws an anticipated national housing growth out of balance and may cause a possible 20Vo reduction in total housing starts.

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The runaway lumber prices resulting from t'he lifting of mandatory controls have complicated our problems to the point where it is impossible to provide a job quote' Com^plicating matters morl is the problem that if we could provide a quote, we can't be certain we can get the materials'

Building codes are being modified to allow materials of a lesser quality to be used in construction and the use of substitute materials such as plastics, steel, and aluminum, are being urged. New materials will require new techniques and increased product knowledge.

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D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most efficient transport rail, truck or ocean barge.

For nearlV 70 years Dant & Russell has marketed forest products from the Pacif ic Northwest manufactured for the western construction market.

In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544

2OO0 S.W. Fifth Ave. Portland, Oregon 97201 226-2511

New homes on the planning boards are giving a great amount of consideration to ecology and environmental control: flush toilets using only half the amount of waterl shower heads with refined aeration systems to reduce the amount of water required by two thirds; more precise construction to reduce air-flow and heating or cooling costs; use of gas rather than electricity for heating, cooking, and other appliances; household waste compactols that have separate compartments for compacting recycleable wastes and non-recycleable wastesl solar cells and reflectors for using the sun's rays for heating and power; soft but considerably improved diffused lighting; wind-powered generators to store power to operate low voltage appliances. The list*goes*on and on.

It appears that 1973 may be the turning point from primarily wood-frame construction to substitute methods that have been contemplated for several years. The availability of lumber and the prices will be the determining factor. Watch for the slow change.

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Although we have sent each LMA member applications for the Young Westeraers' Chrb we feel some may not have had an opporbunity to send us the name of a young potential manag'er or industry leader in your firm. This is a must on your list. Provide this young man with the opportunity to learn his responsibility without the trial and error period you were forred to live through.

Do not fear that they want to generate entirely new concepts. They want only to prog1ess with the changing habits of the consumer. They feel that the increase in government controls will cause more changes during the next five years than the industry has experienced thus far in this century. Their attitude is one of .,Let,s be ready and knowledgeable."

Who Would Ever Suspect. . . ?

WHEI{ CEIIAR [0GS are floating in water at Northwest sawnills, few would expect to see those s-me logs (converted to shake panels) floating above water in So. Carolina as attractive, weather-protective sidewa'lls for a pleasure boat. But that's exactly what has happened at "Tega Cay," near Fort Mill, S. C. Ihe l50-passenger Kon Tiki is as big as a 3,000 sq. ft. house on the first floor, has large observation deck above. Designed with 8' Shakert'own shake panel sideryalls, rustic texture and heavy, horizontal butt lines of panels are compatible wilh boat's handsome appearance. 0perating on Lake Wylie, the 100'x 30' cruise ship seats 78 in huge dining room, does 12 knots. Her 70 tons draws only 8lz' ot water fully loaded.

Bqnner Yeqr for Hqrdboord

Domestic consumption of hardboard products has practically doubled since 1967. Domestic shipments of hardboard in 1972 amounted to 5,798,3?6,000 sq. ft., on a t/u" basis, an increase of. I0.9/o over 1971 and imports were 1,069,890,000 sq. ft. for a total U. S. consumption of 6,868,266,000 sq. ft. This exceeds by 98/o the 1967 figure.

There are 16 companies producing hardboard in the U.S. at 34 difrerent plant locations. This will be expanded by one and possibly two plants by the end of 1974 when the domestic capacity of the industry is expected to reach almost 9 billion sq. ft.

lmportant contributions to the growth of hardboard have been expanded uses in the industrial market and increased penetration into the exterior siding and interior paneling fields.

Two of Eqch for Heqdquorters

The West Coast Lumber Inspection Bureau's new quarters in Portland are located in a natural woodsy setting and feature maximum use of West Coast lumber throughout. The exposed beam ceiling uses 2 x 6 hemlock deck ing and the roof is of heavy cedar shakes. Both interior and exterior walls are of rough sawn cedar.

Landscaping leatures two trees of every known species native to the West Coast region Douglas fir, West Coast hemlock, Pacifie silver fir, noble fir, grand fir, alpine fir, mountain hemlock, white fir (con color), incense cedar, Port Orford cedar, Alaska cedar, Western red cedaro Sitka spruce, lodge pole pine, Ponderosa pine, sugar pine, Jefirey pineo Brewers spruoe, bishop pine, ooast redwood, giant sequoia, dogwood, red alder, vine maple, fowering currant, cascaria (drit-um bark), Colorado blue spruce, C,olorado gre€n spruce.