It may be 2l3rds of a century old,

but WBMA is livelier than ever!

fF continual streamlining is the sign of a r healthy, progressive organization, and you better believe it is, then the Western Building Material Association, which only two years ago changed its name to better reflect its members' functions, has done it again.

This time they made sweeping organizational changes to equip WBMA to function even more smoothly in the seventies. In a massive move to specialization, they unanimously passed new byJaws that allow management to be done thru management committees. Basic control of WBMA, however, remains at the grass roots level as directors from the various levels are still elected.

Siory dI q Glonce

The Western makes sweeping organizational changes for better management . . elects Wayne Mattson its new president plans to hold next year's expo in Seattle finds that Spokane is as friendly a city as it is billed to be.

A major efiect will be the use of specialists in the vital areas of (1) legislation

(2) education (3) group insurance and pension. The association will also coordinate with industry specialists in accounting, credits, collections, store planning, remodeling, merchandising and others.

Despite a kookie, miserable winter all over the Northwest, it rvas an enthusiastic group that turned up in Spokane, Wash., for the WBMA Exposition, more tJran 1500 strong.

An interesting variation on the usual Thursday night sneak preview was the inclusion of architectural and engineering contractors, designers and oth. l[,' adrl",l tlrut tlrlv itrt' {arpelilrg lnr):l (-\('rv rlcw vard thev ol)r'n... +200 is tlLrc irr June. and that he. u'orrkl rer,ornnrt'nd cr,'r1- rlralt:r st:riously eranrinc -*elling t ur'. pt't hirrrself.

Nt'xt mortring, Feb. 21, Ra1 Monsal' vatgt' (r'hvmes with itchy-scratchy) opened thc formal sessions with an excellent in' spirational talk. Follolving \r'as Steve \IaIr Osten',* plain-talk prcsentation on the ]rows antl whats of de alcr advertising. Simultant'ouslv, suppliels and manufacturers' reps. lnrard Palmcr G. Lcwis Co. president Robert I). Pcterson speak oIr thc t:hanging plo{ilc of the building nraterial distributor.

That morning new officers wcre allnouncerl: Wayne Mtrttsott. Logan Lumber Co.. Seattlc" presidt'rrt; Cameron K.vle' Portlancl Rr-rad Lumb.'r' \'ard, IIrc.. 1st vp.; A. H. Parkcr'. Parker l-untber Co.. RremerIon. \tr-ash." 2<l vp.; Ilob Slettedahl. Lum' Irt'Lnren's of Shr:lton. Irrc., SheltoIr. \\-ash.. n'll. t'rectttivr committ,'t'trtart. Thirtet'tr trel dilt't'tor-q lvere clccted {rom Oregon, fourtct'rr lrom Vashington, livc from Idaho. tuo {rom Alaska and t}rrct-' rvere namccl atlalgt: tlirectors.

(irand Opening of the crhibits and lunclt at thc Coliseurrr prccetlcd that night's alrlavs r:njovablc wcsturu Roundup \Iircr'.

Iiolkrwing vicwing of the crhibits nt'rt nrornirrg" an all-inrlustt'r' lutitheon back at tlie llidp.rth I{ott'l hi:ard l,I. \\i. "Hap" liull'. irr.1,iruti,'nul lrrlk.

Arr t'rccllent pancl. conrposccl of llolr I;lr',.r'itt" lJob Slettetlahl. E. L. \{cNcelr'. antl Jinr Havt's rclated how thev operated for' nrirxinrunr profit. All stresscd thc imporl:ttt, e r,I p,',11,le un,l llairring.

IlcNcclr.. senior ll)., retailing. Thc \\ricke,* (-orP., said tliat tho thr-'y had no l)r'('sent plan to errtcr tlrc \orthwcst, ht: It'lt tl'rev u'oulcl evortually, spcculatinEJ llrrrr it n;igl)t 1,,.,1,,n,'ri,r rr,:rggr'.

\oting the trcnrenclorrs grorvth in thc rrer.l 3-5 r.ears prt-clictetl lrr' \\rickcs' rnar(Con!irrtt,tl ott l'tr{,' :7t) )

WAYNE MATTS0N (l) incoming WBMA president, Logan Lunrber, Seattle, and John Kendall, Standard Lumber, Spokane. (2) Sel Vander Wegen, chairman, WBMA insurance & pension trusts, and Felix Johnson, WBMA regional manager. (3) Clayton Morse, Lamb. Morse Co., Astoria,0re., member, WBMA insurance & pension trust, and Arny Kirkebo, WBMA administrative asst. (4) Clayton Snrith and Roger Conrad, W. J. Conrad Lumber, Coos Bay, Ore., members WBMA executive committee. (5) Vern and Shirlev Greer. Greer & Thomas Lumber, Seattle; Ross 'Kincaid, WBMA exec. vp., and Gladys Kincaid. (6) Barbara and Cameron Kyle, vp. WBMA, Portland Road Lumber, Salem, Ore. (7) Chet Cowan, WWPA, Mrs. Connell and John Connell, Paul Bunyan Lumber, Mt. Vernon, Wash.

Capital Lumber, Boise, ldaho. (12) Clyde P. Keeler, Clyde P. Keeler & Assoc., Seattle, and Cecil Lepley, Lepley Lumber, Puyallup, Wash. (13) Phil Harris, Palmer G. Lewis Co., Seattle, and Cameron Kyle, WBMA vp., Portland Road Lumber, Salem,0re. (14) Mr. & lVlrs. Ray Cagle, Home Builders Center, Edmonds, Wash. (15) Del Blanchard, Del's tsuilding Supply, Myrtle Creek,0re., and Newt King, Newt King Building Supply, Portland. (16) Mr. & Mrs. Paul Obergh, Waterville Supply, Waterville, lVash. (17) 0rm Fluegge, Billing Builders Supply, Yakima, Wash. (18)

Dave Grover, Grover's Buiiding Supply, Brewster, Wash., and Valspar salesman. (19) Matt Mattson, Logan Lumber, Seattle, and Ed Dietz, Schlage Lock, Seattle. (20) Don Jaenicke and Glen Emmerton. Weverhaeuser Co. (21) Ernie Rogers. McEvoy-Rogers Llmber, Kirkland, Wash. (22) Lenn Width, Riverside Lumber, Bothell, Wash. (23) Carl Ericson, George S. Schuster Co., Seattle. (24) Ruth and Erik Eriksson, Edmonds Lumber, Edmonds. Wash. (25) Cecil Cleveland, Valley Best Way Building Supply, Spokane. (26) Don Carlson, ex-WBMA field repr Greg Field, Fairview Lumber, Seattle, and Dean Matthews, Simpson Lumoer. Qll Newt King, Building Supply Discount Center, Portland, Ore. The importance of personnel was constantly stressed during convention.

Ladies' nite

hESPITE the inclement weather which IJ 6", beleaeured California for months the redoJbtable members of Oakland Hoo Hoo Club $39 entertained their ladies at a delightful dinner dance during February at the beautiful Castlewood Country Club near Pleasanton. It is the former ranch residence of William Randolph Hearst.

The fifty members and guests enjoyed a delicious dinner accompanied by wine following the social cocktail hours.

The officers and committee who so ably prepared and managed the afiair were Ralph Boshion, John Pearson, Jack Koepf, Bob Brynjulson, Dave Jopes, Al Mury, Manuel Lavrador, Frank Timmers, Ron Delisle, Vic Roth, Dwight Curran, Bob MacFie and Bill Johnson.