PTRS@NALS

Tom Lowe is the new manager of J. W Copeland Lumber Co., Redmont, Ore. He succeeds John Lewellen who is moving to the Copeland yard in Camas, 'Wash.

Carl Thompson is the owner of recently opened Basin Lumber Supply, Moses Lake, Wash.

Oscar Cecotti, manager, Copeland Lumber Co., Seattle, Wash., recently awarded tickets to Hawaii to a lucky couple in a promotion drawing at Copeland's grand opening of their rebuilt yard.

Don Goode is now exec. director of the Eugene, Ore., Consumer Credit Counseling

Service. He was formerly store mgr. for Stringfield Lumber and Building Supply Co., Eugene.

Bernie Dike is the new mgr. of Copeland's Medford, Ore,, ya,rd.

Dean Rowsell and James Seals bought the Bestway Bldg. Center in Arco, Idaho, and are running it as an independent business.

Roy Oman says their addition to the Ocean Park, Wash., yard is finished. Clark Wallace is yard mgr.

James T. Asimos is Kaiser Gypsum's new Southwest dist. sales mgr. Headquartering in Denver, he'll handle Colo., N.M. and Texas.

Waldo N. Wilson, Southwest Forest Industries'Eager, Ariz., plant has been promoted to wood products div. mgr.

Werlem Lumber & Bulldlng i/loterlols IIERCHANT

Jack Millikan, Vance Lumber Co., Los Angeles spent two weeks as Captain Jack Millikan, USNR, on Naval intelligence training duty at Pearl Harbor.

Jackie McKinney, Peerless Lumber Co., Oakland, Calif., took charge of the HooHoo-Ettes booth at Penny Market in Alameda.

Don Rozell has opened Commerce Lumber Co. in Los Angeles, Calif., specializing in industrial lumber.

Jack Koepf, manager of Peerless Lumber Co., Oakland, attended the recent HooHoo gathering at Arcata, Calif.

Yince Besinque, Vance Lumber Co., Los Angeles and his Margarete were recently visited by brother Norvell and his wife Georgia of Billings, Montana.

Frank Gower of Hunter Woodworks, Torrance, Calif. has been promoted to the position of sales manager.

Bob Suees, Dick Kortcamp and Don Logan recently joined the sales staft of Hunter Woodworks.

Charles "Chuck" Luedlofi has been promoted to chief accountant, Seaside Industries, subsidiary of Union lumber Co., Willits, Calif.

Sharon de Leon has been appointed manager, Los Angeles Design Center, Formica Corp.

James C. Hayes, customer relations manager for building products, Boise Cascade, has retired. Hayes is a past WBMA president.

William R. Wells, is the new director of marketing, pre,finished products div., Vancouver Plywood Co., per Milton Taylor, div. vp.

E. DelMar Jaquish is now chief of information and publieation services at U.S. Forest Products Lab., succeeding the late John C. Killebrew.

Dean H. Brokaw is now sales mgr. of J. H, Baxter & Co's. Washington district, Edward J. Riley, vp. markeiting, reveals.

D. L. De[inger has the new post of western national accts. mgr., U.S. Gypsum Co., Los Angeles. D. F. Thene takes over his past duties as western div, product mgr.

Robert A. Johnson is now so. Calif. district salers mgr. for J. H. Baxter & Co.

Charles Lewis, Coastal Wholesale Lumber Co., is going after the big ones at Whiskey Lake, near Redding, Calif., as fishing season opens,

Fred Gummerson's plans to put in a new, large size timber sizer were delayed due to the torrential rains up G & R Lumber way, Cloverdale, Calif.

Keith Swaner, Swaner Hardwood Co., Glendale, Calif., is back from a business trip thru the East.

Walt Jennison trekked to Nicaragua recently on Evans International business.

Swede Sawyer has joined Noble Lumber Co., Arcadia, Calif., filling in for George Cameron who had a heart attack late last year.

Jim Rydelius, Simpson Timber, Korbel, Calif., is the chairman of the 17th annual Jr, Logging Conference.

James Perry Wagener now heads Calaveras' marketing services.

Roger Mackin, president, Hallinan Mackin Lumber, San Francisco, spent a week in Boca Raton, Fla., at the American Management School, before touring the East on vacation.

Dale Watson, pre,sident of Watson Plywood' Torrance, Calif,, has returned from a business trip to the East.

Marc and Leo Seidner of Summit Lumber Co., Cerritos, Calif,, have returned from a business trip to their East African hardwood facility.

Paul M. Halopofr of Holmes Hardware, Los Angeles, is back from a business and vacation trip to the Hawaiian Islands, Frank English, TW&J, Cerritos, Calif., is recovering from a broken leg, the result of herding some cattle with Bob Regan, Arthur Pozzie Co., at brother Pat Regan's house. Seems Frank slipperd in some kind of mud. The herd consisted of two cows, a mother and her calf.

Jack Kincaid, TW&J, Cenitos, owner anC skipper, with help of wife Carolyn and crew members Frank English, Pat Regan and George Steel, all of TW&J, placed 3rd overall in the Cal 34 class of the Los Angeles Midwinter Regatta.

Wayne Wilson's son, 'Wayne Dee Wilson (named after grandfather Dee Essley) is studying this spring and summer at Stanford's Florence, Italy campus; he's in his junior year. He'll be back this faIl.

Frank W. MacDonald is the new Dap, Inc. re,p. for the L.A.-San Luis Obispo, Calif ., area.

Harold M. Frotlsham, South Bay Lumber Co.. Hau'thorne, Calif., is on a tour of

Scandinavia, Europe, and the Middle East. After Israel, he'll stop at Copenhagen, then on home.

Lloyd L. Hogden is the new wood products gp. controller at Potlatch.

Thomas J. Cobb. T. J. Cobb Co. and Haley Bros., Los Angeles, is a new director of the Nt'I. Woodwork Mfgrs. Assn., as is Weyerhaeuser's Ted Magarian, from Tacoma.

Robert H. Doltz is the new asst. sales mgr. for Kaiser gypsum products in So' Calif. He continues as Arizona sales mgr.

Sandy Vowell, formerly with Angels in Pomona, Calif., has joined mgr. Bob Larson as asst. mgr. at the White Front Lumber Mart in Anaheim.

Andrew Umstead is now mgr. of Bostitch's L.A. sales district.

Ted Cowan has formed Cowan Forest Industries, Santa Monica, Calif., and is wholesaling aII western species, and specializing in cedar. He formerly was with Sequoia Forest Industries.

John Y. Ward is the new Southwest Forest Industries vp. for corp. development.

George Schwartz, gen, manager of Mar Vista Lumber Co., Los Angeles, and wife Donna are the proud parents of a baby boy, Mark.

Sterling Wolfe, Sr. and Sterling Wolfe, Jr. of Marquart-Wolfe Lumber Co,, Newport Beach, Calif., have returned from the "nine convention" in San Francisco.

Ed Whisler of Whisler Hardwood, Los Angeles, has returned from a visit to the Oregon mill .shoveled lots of snow too.

Jim Lussier of Sanford-Lussier, Los Angeles, spent a 10 day vacation in Las Vegas and Tucson, According to Jim, the sun didn't shine there, either.

Lyn Vinum of South Bay Lumber Co., Hawthorne, Calif., has been promoted to take charge of their new buying and selling office in Eureka, Calif.

Jim Frodsham and George Roitsch of South Bay Lumber Co., Hawthorne, fought several blizzards on their returrt trip from Redding and Arcata, Calif.

Clarence Thornpson, NLBMDA pres., has appointed to committees within the association Jim Hayes, Boise-Cascade Corp.; Ray Blackstock, Blackstock Lumber Co., Seattle, Wash.; Roger Conrad, W. J. Conrad Lumber Co., Coos BaY, Ore.; and Ross Kincaid, WBMA exec. vp., Seattle.

Paul R. Cohune has joined the ad and p.r. dept. of American Forest Products Corp., S.F., according to Dave Ohman, manager of the dept, to more ond more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Jerry Church has been promoted to lumber and plywood sales mgr., for Potlatch, according to Bill Slemp, vp., wood products marketing.

Pete Parrish, Union Lumber Co., Santa Ana, Calif., made a recent mill safari to Willits. Calif.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefitfrom using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

JIM NORTON execulive vice president of the Lumber Merchonts Associqlion of Norlhern Colifornio 1516 B €cnlao bol, Sultr 0 lor Alf,or, elllJ.9rc22 l4r51 94r.r617

T|RAVELING ABOUT northern California r calling on retail lumber dealers and conducting meetings these past few months has given me an excellent opportpnity to meet dealers and learn more about their problems and concerns. Most o{ these uren have been in the lumber business for many years and many tell me that we are going through a period unlike any previous experience.

To say that individual dealers and their sales personnel are concerned about the present lumber price and availability situation is certainly an understat"msnl-[u1 it is also a certain statement made by most every dealer you talk with. Unfortunately, it's the retail dealer who is called upon by the customer to explain the reason for price increases regardless of his involvement in causrng same.

Today's retail building materials dealer is faced with an everincreasing demand to provide not only answers, but better mer. chandising, better and more-varied product lines, more technical help and, in general, increased service. Providing all of this, of course, takes educated manpower, time and dollar investment.

'Ihis being the situation, t *"', tf.iif. "f a better reason to offer for attending the Lumber Merchants Association 29th annual convention at Yosemite National Park, April 27-29. Our program will delve into many of the areas of utmost concern and those who participate will certainly come up with some new ideas worthy of application to their business.

Elsewhere in this issue of The Merchant Magazine you will find a news report on the program planned for the LMA convention. You'll note that considerable attention is given to merchandising, to wood promotion, to advertising. and, of course, to providing an excellent opportunity to meet with other dealers, manufacturers and suppliers in a great atmosphere.

This being my first LMA convention, I am most anxious to see first-hand why LMA is known for conducting one of the best retailing gatherings in the country. I've been told many of the reasonsbut I still believe the key one is that you are willing to take time from your business to aitend and be a part of the ac] tion. I look forward to seeing you there!

RANDOM NOTES: ,"*" Cr"* CJu",y Supervisor Vic Calvo is the new owner of De Anza Lumber and Building Supplies (formerly Bickel Bros.) in Cupertino. Calvo has been with Bickel since 1962. Bob McBrien has joined U.S. Plywood in southern California and will be working with retail dealers in the Santa Ana area. Homer Hayward missed the last LMA board of directors meeting as he spent most of the previous night diverting a creek flood that wanted to flow through his home. Treasurer Bob B'tcher is recovering nicely from recent surgery and is resting at home in Santa Cruz.