LMA has strong program for this year's annual

qUCCESS in the seventies will be the u theme of the 29th Annual Lumber Merchants Association of Northern California Convention to be held April 27-29 at Yosemite National Park.

"Every dealer should realize that changes are ,)ccurring that have great import to his busirress," comments LMA convention chairman Mike Symons, "and attendance at this important gathering can pave the way to better profits and success in the immediate years ahead. We hope that all attendance records will be surpassed."

Selected to provide the Keynote Address is Francis O. (Orv) Marion, vp. of marketing for Masonite. A veteran of 30 years in the dealer and building supply business, Marion has directed overall marketing operations and promotional budgets in the millions of dollars.

"Orv Marion is no stranger to LMA for he was with us at a National meeting at Lake Tahoe a couple years ago," comments LMA President Les Ley. "He has worked closely with literally hundreds of building materiels dealers and knows the secret of success in our industry."

Following Marion's address and the Monday rioon luncheon, major manufacturers and suppliers will conduct conferences with dealers related to new merchandising programs being ofiered for the I970's. Thumbnail sketches of these pro. grams are to be given during the Monday morning program along with the LMA an. nual.board of directors session.

Sfory qI o Glonce

A forward looking schedule of dollar producing ideas for dealers on the program . the annual awards presentation in the LMA/ Merchant Magazine ad contest... planning for the changes due in the seventies.

"We began these dealer-manufacturer conferences a year ago at our convention"' explains Symons, "and the reaction was excellent. Dealers had the opportunity to review merchandising and promotional materials available to them on the lines of interest to them. And from the supplier standpoint, it provided an opportunity to explain and show their programs without exhibit charge."

The luncheon address to the convention Monday noon will be delivered by the representative of an organization also expected to have a great inffuence on the 1970's -Dr. Gyorgi Velikovsky, Soviet cultural delegate. Now visiting American universities and colleges, Dr. Velikovsky is expected to reveal some of the current Russian thinkine related to our society.

The 'Tuesday business .".rlon, will include two important talks on topics of cur- rent dealer interest-lumber and wood products, and workmen's compensation.

Boyce P. Price, exec. vp. of the newly formed American Wood Council will ex' plain how San Jose and Sacramento fit into the Council's 1969-70 promotional program. Nationally, the council has a $1.2 million budget aimed at helping lumber dealers and others in local metropolitan areas.

Hon. Jesie E. Fluharty, presiding referee of the Southern Area of the Workmen's Compensation Appeals Board, will bring dealer-employers up-to-date on numerous changes which have been made in this insurance program. These changes not only afiect current activities, but can be expected to have a great influence in the I970's.

The Tuesday luncheon will be highlighted by the acceptance comments of the newly-elected LMA President, introduction of new executive committee members and the new board of directors. Special awards will be presented to outgoing officers and directors, and plaques will be awarded to winners of the LMA-Merchant Magazine advertising contest.

Social activities at Yosemite during the convention include the annual golf tournament Sunday morning and afternoon, industry-sponsored receptions Sunday and Monday evening followed by dinner, and a ladies program including a guided tour of Yosemite,

First Time Out Of Town

L. A. club slogs off to party

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