ROSEBL./RG... AN I}/DLISTRY LEADER

it's very clear: Roseburg is a leader in the business of producing engineered wood products (E\7P).

After just four short years ofoperation, Roseburg Forest products is the fourth largest supplier of E\ilP products in the United States, and we intend to grow even more.

Product quality and cusromer sarisfacrion conrinue to be the highest priority. Roseburg's newly redesigned RFPI,o 20 scrics of l-Joists has a wider flange and comes in lengths up to 60'. The RFPI! 20 is rruly the builder's new best friend. The RFPI! 20 series l.Joist features a WIDE 1-3/4" thick by 1-3/B" top and bottom flange that has greater srrengrh and stability.

Additionally, all Roseburg engineered wood products have been approved by the Intemational Code Council-Evaluation Service (lCC.ES).

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The Roseburg Framing System'u' consists of four major componenrs: RFPI Joist' used in floor and roof construcrion; Rigidlam@ LVL whlch is used for headers, beams, and columns; RigidFloorq underlayment; and RigidRimt' rimboard. All of the componenrs are engineered to the industry's highest standards to help contractors build solid, durable and well-engineered framing sysrems.

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Our customers...

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Even our competitors' customers.

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Big Profits In Tiny Trees?

In the past, tiny trees felled during the thinning process were commonly chipped for pulp or burned on slash heaps. Today, small oPerators are finding niche markets for logs as small as 3" to 5" in diameter.

Tricon Timber, St. Regis, Mt., is a good example of the trend. Located in the Lolo National Forest, the stud mill relies on public timber sales for its log supply. When two major timber sales got stuck in litigation, the company got help from the Montana Community Development Corp. and turned to small-log processing in 2003.

Tricon processes trees as small as 3" in diameter into 1"+hick flooring strips, which are kiln dried and shipped to firms that manufacture them into tongue-and-groove flooring.

Other firms are transforming the trees into produce bins for grocery stores and round-log stud or beam replacement in construction.

But the economic realitY is that larger trees are cheaper to harvest and make money on. However, new "cut to length" mechanical harvesters offer a faster, more efficient way to process smaller trees, producing Precise lensths in less than a minute. But few loggers are buying this equipment yet. Small-log advocates saY the economic balance will likelY change,

Encouraging EmPloyees

(Continued from Page 38)

In the Tarzan movies, if the unfortunate soul in the quicksand was smart enough to stay still, the next step was to hope somebodY would throw him a vine. If only the victim knew that he didn't need to relY on someone else to get him out. He had the power within him. All he needed to do was to stop panicking, relax his body, and spread his arms and legs. Then his body would have risen to the top of the quicksand and he could crawl out.

When you find Yourself in Quicksand Thinking, be still. Remind yourself, "This way of thinking is sinking mel" Next, consciouslY choose to change the waY You think and come up with a solution. Sounds too simplistic, but it works! In short, the key to getting out of quicksand thinking is not to panic, but be still, recognize your if only-then and whenthen thinking, and try a new approach' since the federal government ls expected to pay loggers to thin trees on federal land to reduce fire danger.

You will be surprised bY what You can accomplish when you stop thinking negatively. Focus on what You can do, rather than on what you can't.

Better Attitude Norv

Competition in business is fierce these days. With so manY similar products or services out there, a positive attitude can mean the difference between keeping a customer and losing one. Don't let a negative attitude or contaminated outlook kill the deal. Practice recognizing and letting go of your "yeah but," "if only-then," and "when-then" thinking so every interaction showcases your positive outlook, experience, and professionalism. Before you know it, Your customers will be unable to resist your can-do attitude, and your business will soar.

- Dr. Jampolsftf i.r a psychologist, speaker and author r.r/ Smile For No Good Reason, Healing the Addictive Mind, and the just-released Walking Through Walls. He can be reached at (831) 659-1478 or www.drle ejampo ls ky.c om.

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Tom Rietow, former c.e.o. of Hale Kauai Ltd., has joined Hardware Hawaii, Kailua, Hi., as vice president of the lumber division.

Bob Mai has been promoted to v.P.sales for the wood product division of Potlatch Corp., Lewiston, Id.

Scott Crutchfield has been named general mgr. of Summit Hardwoods, Inc., Pomona, Ca. He succeeds Terie Lorentzen, who has resigned after nine years to relocate to Palm Desert, Ca., but will assist Summit in a limited, part-time capacity.

Ian B. Davidson has been elected chairman of the board at Plum Creek Co., Seattle, Wa. He succeeds David D. Leland, who has retired from the board after serving as chairman since 1993.

James Brown is now with the industrial department of BuckeYe Pacific. Portland. Or.

Rick Ingram, ex-Weyerhauser, has joined the sales staff of Mary's River Lumber Co., Corvallis, Or.

Thomas F. Gideon has been named senior v.p. and c.e.o.-timberlands at Weyerhauser Co., Federal WaY, Wa., succeeding Jack P. Taylor, who is retiring at the end of March after 36 years.

Mike Vaille, ex-Cedar Shake and Shingle Bureau, is new to Fall Creek Forest Products, Everson, Wa.

Shari Kalbach, managing director, Garden Master, has added the title of managing director for PRO Hardware, Englewood, Co.

Lee Forman is the new President and c.e.o. of the Temperate Forest Foundation, Beaverton, Or. He takes over for Bob Legg, who retired in December.

Lee Klain has joined Action Wood Products, Turner, Or.

Joy Fronte, ex-Jasco Chemical Corp., has joined Redwood EmPire, Temecula, Ca., in outside sales for So. Ca. Linda Beckman has relocated from Temecula to sell imported hardwood from Redwood Empire's Raleigh, N.C., office. Concetta Gardner is a new sales trainee in Morgan Hill, Ca., and Jeff Hewitt has moved from dispatch to inside sales.

Steve Wearne, ex-Western International, has joined Western Lumber, Lake Oswego, Or.

Vicki Onuliak, Meridian Forest Products, Portland, Or., has been elected president of the Pacific Lumber Exporters Association.

Stanley Kabat received approval to open a hardware store on 1.9 acres in Florence, Az.

John Rivas has been appointed quality assurance mgr. at CanYon Creek Cabinet Co., Monroe, Wa.

Mary's River Lumber Co., manufactures a diverse line of Cedar products. Our excellent grade, quality, manufacturing standards and length assortment make Mary's River Lumber products preferred by Cedar distributors nationwide.

For ou r full line of Westetn Red Cedar prod ucts visit us onli ne at ww.marystiverlumber.com or cal[ 8oo.5z3.zo5z

Michele Dias will serve as the new v.p. of legal and environmental affairs at the California Forestry Association, Sacramento, Ca.

Richard Meyer has joined Universal Forest Products Inc. as a senior programmer analyst.

Thomas D. Bell, Jr., Cousins Properties, has been elected a director of Georgia-Pacific Corp.

Bruce C. Disbrow has been named president and c.e.o. of U.S. Plastic Lumber Corp.

Randy Carpenter has been named western region sales mgr. for VT Industries. John Hamilton has joined the architectural wood door sales team as territory rep in Az. and N.M.

Bill Kushtick has been named president, chief operating officer and a director of Taiga Forest Products, Burnaby, B.C.

Dave Powers has been promoted to executive v.p.-gypsum for Eagle Materials Inc. and president of subsidiary American Gypsum Co. Keith Metcalf is now v.p.-gypsum sales at Eagle and v.p.-marketing, sales & distribution for American Gypsum. Kerry Gannaway, senior v.p.-manufacturing, American Gypsum, has added the title of v.p.-gypsum manufacturing of Eagle.

Tom Taylor, Home Depot, Atlanta, Ga., has been promoted to the newly created position of executive v.p. of stores. Raul Raines is now president of the chain's Eastem division. Former secretary of the U.S. Department of Homeland Security Tom Ridge has joined the Home Depot board of directors.

Greg Koch has been promoted to president and c.e.o. for ROTO Frank of America.

Tom Tomjack, chairman, North Pacific Group, Portland, Or., won the Distinquished Service Award from the Temperate Forest Foundation, which he has served as a sponsor, business advisor, and facilitator for the past decade.

Mark Michel was recently named employee of the month at Meek's Lumber & Hardware, Redding, Ca.

Terry Misu is now serving dessert in the company cafeteria at MungusFungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

Boise Cascade To Go IPO

Boise Cascade, LLC, Boise, Id., has registered with the Securities & Exchange Commission for a proposed initial public offering of its Class A common stock.

Following the planned IPO later this year, the company hopes to have its shares listed under the symbol *BCC" on the New York Stock Exchange.

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Omak, Wa.

Store Suspects Ex-Worker

A former employee of Steadman's Ace Hardware, Miles City, Mt., has pleaded not guilty to felony charges of theft and embezzlement. A court hearing for the suspect, Douglas W. Beaman, is scheduled for this month.

Authorities said more than $25,000 in money and merchandise was stolen from the store. with the stolen merchandise later being sold online. The thefts reportedly occurred while Beaman was an employee from May 28 to November 8, 2004, as well as after he was fired.

Allegedly, a surveillance camera caught a man slipping an electronic game into his coat. And, a fellow

Quolity Western Cedor Products

worker claimed Beaman visited the store after he was fired and took items to the cashier, but no records could be found of anv ourchases.

News Briefs

(Continued from page 22)

2.16 million-a 3O-year high ... single family starts climbed almost 37o to a record pace of 1.76 million, while multi-family were up l4qa ... starts rose 2Vo in the West ... permits inched tp 1.7Vo

Idaho Timber Corp., Boise, Id., acquired adjacent property to expand its DC in Henderson, N.C., and had the combined l5-acre site rezoned industrial

James Hardie Building Products, Mission Viejo, Ca., begins construction this month on a $98million fiber cement plant in Pulaski, Va.-its lOth and largest in the U.S.

Columbia Forest Products' veneer & plywood divisions and Columbia Flooring are the leading contributors to the Hardwood Forestry Fund's spring sustainable forest establishment program

Trex extended the homeowner product warranty from l0 to 25 years for its decking and railing

Masco Corp. presented Supplier Team Recognition Awards to Crown Lift Trucks, Akzo Nobel Coatings, Grainger, Industrial Timber & Lumber, Mitsubishi Caterpillar, Packaging Corp. oJ America, PPG Industries' fiberglass business, Rohm & Haas Powder Coatings, and SmurfitStone Container Corp.

DOMESTIC SALES:

Building Material Distributors, Inc., Galt, Ca., has named Johns Manville. Denver, Co., as its 2004 Vendor ofthe Year ...

SALES:

Weyerhaeuser was named to the World Economic Forum's list of Global 100 Most Sustainable Corporations in the World, becoming the only North American forest products company on the list

Johnson-Madison Lumber Co., Great Falls, Mt., recently received a Heritage Preservation Award from the Cascade Counry Historical SocieN.