2 minute read

NowDo,fteffi. fuSalesl€ilb kilosales

Oodge Dafaline corinecb yorr personal computer directty to the wodds largest most cufferrt soufice of U5. constnrction prciets - theF.W. nodgpdafabase"

Nolv ncrv l)<rlge I):rtalinc cuables yrir 1o cluicklv ancl crrsilr lunr thc inchrstn"s l)cst ('()nslnlctirxr projcct lcecl clate into salcs. 'l'he database ol over 6(X).()()() pnrjects is rrpcletcrl L't'ert urrkittg r/r4l: \''<ru'll kn<x.' xll about potential corttntcts fi)l')r)Ur colttl)nt-tt :tlmost as s(x)n as l)tlge knou s. ,\ncl thc stxrncr vou kttou' xl)out a prolect,thc s(x)ncr\'()u clur act.'l'hat s ltorv rr[r bcat thc competitionl

Target Your B€st Proslr€cts r4i,,

With Dodge Datul-inc \1)u ciul txr!.lct )or-lr sltles attcl rnarkcting cffrrrts to plojccts lhat nrcet \'our cxltct criteria. .JLrst sclccl thc fi'1-rt'anrl sizc 0l'projects \'ou afe intcrestccl ir-t ot scrttcl't iirr kcv s-ortls antl companl namcs. l)orlge l):rtalinc rl,'ill tlncl tlte spccilic proiects th:tt lit r otrr trcetls.

.J-,M, {,t r'; r ,:! Crrcate fargst€d Mailinge "-l^^N Witli Dr xlg,c l):tl:tLittt :trttl tr rtltp;utotr Mrtrkt t Leadcr'"' sr.rpp()rt soliq'afe \'ou cull crcate tltailiug labcls and lettcrs turgetecl to \'()ur bcsf prospectsorvrrers. ltrchitccts. cngiflccrs ()r cortl[tct( )rswitl'rout rcnpil'tt!. Ilarkct kadcr also accottttt-toclatcs A(l'l'l''' firrmat information.

C.ontt'ol Yqr Sales Effora

I)()dge l)atal.ine )'ou can track pnrjects inrli'r'jtltralh ancl keep tr:rck ol'imltortiurt datcs and c()ntrr('ts. Jilr can sort projccts bt'xxrr sales tcrritolics. arrtor.rurticullr'. elcrvcl'.l'. Yott ctn cnter \'or.lr own proiects in thc cl:rtlrbasc. t<x>.

S€e Resufts Fnom The Start

Iilonr thc nl()nre nt vlr lrrxrk r4r to Dodge Datafine you ll sec n:sults.lbu'll be in <xr rnore bids. Yru'll ( lo:( nlor( tlcals. Yorr'll ltrrstnttt' r'our compt'titirln. \tltt'll bc another- Doclge l)atalit-te success stor)'.

Sir-r-rplv contact l)odgc b,v phone, orfax or mail thc coul)on bclow firr a fi'ee Dodge Datahne clenr<lnstr.rtion.

}s:C I want to malrc mone sal€sl

illl Show rne:r FREE Dtxlge Dataline dcmonstratlonI'll pick rc:rl leads perfect for my business!

:'l Scnd nre the Dodgc Dataline brochure

Name Comoanv

Address

City/Stale/Zip ()

Tetephone Mail To:

A I )ili-\iorr ol' l Iu Mc()raw-Hill ( )tnpanic ljjl \rt'rrttr','l llr,' \rrt, tiL:i. Srritt ir6tt \r'u \i'rk. \) l{n)i{)

Glinton Backs Repeal Of Bill

Seeking support from environmentalists as he campaigned on the West Coast, President Clinton uged repeal of the timber salvage bill he signed last year.

Clinton, who accepted the provision last summer in a budget deal, told an audience in Seattle, Wa., that the law, which allows salvage logging of dead and diseased Eees in national forests and other federal lands, had produced "unintended and unwarranted consequences."

Administration officals claimed recent court decisions interpreted the law more broadly than expected.

World Of Wood On Display

"What's New?! Developments/ Markets/Products" is the theme of IHPA-The International Wood Products Association's 40th annual convention and World of Wood '96 April23-26 at the Marriott at Sawgrass Resort, Ponte Vedra Beach, Fl.

Keynote speaker Philip S. Auchincloss will address "Marketing Imported Wood Products in the U.S.What the Importers and Producers Need to Know."

Other topics tackled during the convention include "CITES and the Timber Trade," "Low Impact Logging - Demonstrating Progress in Achieving Sustainable Sources," and "The Question of Certification in the Wood hoducts Industry."

GP Wins Gypsum Patent Suit

A federal court jury has ruled U.S. Gypsum's manufacture, use and sale of its Weatherock gypsum board product infringed on patents on Georgia-Pacific's Dens-Glass Gold, Dens-Shield and Dens-Deck products.

Filed by G-P in September 1994, the suit accused USG Corp. subsidiaries United States Gypsum Co. and L&W Supply Corp. of infringing on four patents. The jury upheld all four patents and awarded G-P unspecified damages.

New HomeBase Ad Campaign

HomeBase has launched a new radio and tv advertising campaign in Los Angeles and San Diego, Ca.; Phoenix, Az., and Albuquerque, N.M., with the tag "Go to the Base. HomeBase."

"Your public statements to the press and your private statements to me have been exactly opposite. Your testimony should have been given to the national press corps rather than to this committee."

- Senator Jon Kyl (R-N.C.), criticizing Interior Secretary Bruce Babbin's Senate testimony on the "disnnntling of public lqnds."

The tv spots feature footage from old movies. with humorous voiceovers referring to a home improvement project that a person might encounter.

"Viewers will be anticipating what the next gag will be," said their ad agency. "Our challenge was to develop a campaign that not only was a breakthough, but also remote control zap proof."

This article is from: