Maximizing the deck proiect ticket

Story at a Glance

Benefits of a deck display. ways to build sales using demos to prompt add-ons for biggertickets.

HE COMPLETE deckdisplay can do more than promote decking sales.

It can: (l) promote sales of an entire deck package, including a more up- graded version than the consumer originally had in mind.

(2) promote sales of other deck parts, hardware, accessories, finishes, furnishings or outdoor living extras.

(3) motivate homeowners with decks, porches or patios to upgrade, renew or refinish them.

Always use top quality materials and professional construction in a deck display. Position the model in a high traffic, well lit location. Have literature, detailed signage and a knowledgeable salesperson on hand to help potential buyers.

The basics should be used to constructthe display butneednotbe stocked adjacent to it. Use signs to point out where the components can be found, including: r decking r posts o top rail

. beams r joists o railing posts r balusters r stair stringers

. step treads . cement nails, screws, bolts and other connectors.

Position neat displays of installation and maintenance extras nearby: o stains, finishes and protective coatings o applicators (bnrshes, rollers, sprayets) o construction tools o caulks and adhesives

Incorporate fancy deck accessories for higher end sales: spindles r lattice r built-in benches and storage compartments r built-in deck lighs r planters . overhead structures. Use luxuries and amenities to complete the scene: o outdoor furniture r garden swings . sauna r yard lighting heat lamps r barbecue equipment o outdoor speakers o hot tub or spa o plants r birdhouses and feeders

. windchimes,mobilsandwhirligigs. Too many products may make your display look like a crowded stock area, buta spacious, detailed, well furnished sample deck can sell a lot more than lumber.