A netrv woy of looking of two old fovbrites, -, redwood ond Penofin'. . . PREFERRED DECKING'

e've token dry, Consfiucfion Common 2x6 Colifornio redwood ond prefinished il wifh Penofin, fte be$ wood finish money con buy. We coll it PRTFERRID DtCl0llG. Now, weekend builden con complete o beoutiful deck ond use il the some weekend. We've done ltre time consuming $oining ond finishing; so deck built wifr PRttERRtD DtCKlllG ore reody to use when the lo$ boord is fo$ened down.

PREFERRID DECKII|G Dry Redwood...

...looks good longer. Penofin's fionsporent finish lets the noturol groin show through while if fights dorkening ond discolorofion coused by ftre ultroviolet roys of lhe sun.

...eliminotes the hossle ond mess of post'consfiuction wood finish opplkofions. No brushes, rollen or sproyers to cleon. No foolprints, no woiling.

...fights deccy ot the ioist intersections becouse Penofin's speciol mildewcide blend cools oll sidesevenly ond thoroughly.

...rloys deon ond rnerrhontoble until you sell it. We wtop PREIERRID DECI(I{G units in heovy duly 8 mil polywrop. Speciol oddifives in the wropper fight ttre sunlight ond cold weother thof aock ordinory wop

...compeles with Construdion Heort redwood in both price ond pedomonce. Here's both convenience ond volue for your customem.

We slort shipping lilorch of 1992UPC bor coded end togs ore ovoiloble in April 1992. For more informolion wdte or coll us: f .E00.262.5430 or lAI.z 101.462.E651

HECK the figures: 1.5 million outdoor decks are built in the U.S. over an average year, each using an average of250 board feet oflumber; decks alone will consume 375 million board feet of softwood lumber in 1992.

That's a lot of opportunity for sales to deck builders, remodeling contractors and do-it-yourselfers. Participating in the Califomia Redwood Associationl Home Mechanix deck contest is a way to increase store traffic and cash in on the perennial popularity of redwood decks.

Story at a Glance

Use deck contests: dealers report increased sales of redwood, related deck hardware, finishes nationwidemagazine promotion will reach 1.1 million readers. free banners, entry blanks.

Sidinq Nails-

o No Staining r Slender shank and blunt diamond ooint

. No Streaking Highesl quality nails for cedar. redwood and other fine wood materials.

. Diamond oattern head blends with wood texture. Small head diameter oermits face nailing and blind nailing o Annular ring threads oreclude nail head popping and cupprng or srorng boards AlSl Grade

304 nickel/chromium alloy.

Swaneze

tttbod Screws II

F;NF f-!,ry"rr5#r

RqflH

Il,,filtrii:,rl o Self-counter sinking bugle and trim heads r Square drive recess eliminates driver bit cam-out o Sharp point for quick penetration with minimal oressure o Self-tapping coarse threads Coated with non-stick, dry lubricating film o Solid nickel/ chrome stainless steel for superior corrosion resistance 6 lengths: l" through 3"

For additional data and dealer information:

1701 Parkman Ave.. Baltimore. MD 21230 410-646-2800 FAX410-646-2756

Lynn Welnick, Star Valley Lumber, Payson, Az., said, "We had people come in wanting to know more about the contest. They asked a lot of questions and picked up the entry blanks. The banner definitely brought people into the store, and the contest information encouraged them to start projects that they had been putting off. The deck contest was a good promotion for us."

Andy Josephs, Calico Lumber Co., Livermore, Ca., said, "We had people building $4,000 decks who bought redwood in lieu of other materials in order to enter the contest. We had one deck that in terms of sales to us brought in $9,000-it also included extensive fences, trellises and planters. We had some people who as soon as they got in the store said, 'What's this contest about?' I can honestly say that the contest generated several specific deck sales."

In judging the hundreds of deck photos that came in from all over the country, thejudges spotted several interesting trends in addition to the overall high quality and variety of deck de- signs entered. Hardware which creates deck surfaces with no visible nails was popular with both d-i-yers and professionals. Pattems were intricate, featuring heningbone, parquet and sunburst designs. Many decks were built with 2x4s, using altemating widths.

Omate railings wereusedfrequently, often incorporating materials such as glass panels and blocks, stainless steel and copper tubes, wrought iron elements and steel cables. Railings and trim were often painted or stained to blend orcontrast with architectural elements of the house. Redwood lattice was used extensively in conjunction

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4418

Deck contests

(Continued frorn previous page) with the deck as screening, fencing or to disguise deck understructures.

By incorporating these trends into his inventory of lumber, hardware, finishes and stains, a dealer can be ready to capitalize on the enthusiasm that the contest and the accompanying promotion create.

T\e L992 deck contest will be announced to the public in the spring and surrmer issues of Home Mechanix (circulation 1. 1 million). The five 199 1