IT'S TIME TO GET BACK TO BASICS

25 MILLION BOARD FEET AVAILABLE FOR YOUR NEEDS IN REDWOOD AND TREATED PRODUCTS AT ALL TIMES.

LET US INVENTORY YOUR NEEDS_FROMACARLOAD TO LTL. WE'LL HELP YOU INCREASE YOUR INVENTORY TURNS.

3 20 AcRES AT OUR MODERN SACRAMENTO MANUFACTURING FACILITY.

3:

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FEATURING

Sunwood and CCA treated wood producb

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IO wHnrrVER YOU NEED IN REDWOOD AND TREATEDLET'S TALK BASICS. WE'VE GOT WHAT YOU NEED.

What's your sign?

I ET'S TALK about signs. And we don't mean L whether you're a Virgo or a Gemini. We mean the kind posted in offices and stores.

Signs can say a great deal about a company. We're all familiar with offices adorned with signs, notes and pos0ers about how screwed up operations are, how screwed over the employees are and how nothing ever seerns to go right. It's not our idea of a positive work environment that encourages employees and management to be more effective.

Retail store customers are often bombarded with negative signage, starting outside withNo Parking, Hours Closed (not hours open) and lawyedy wamings that if anything happens in the yard or parking lot, just forget about any help from the store. Inside are shoplifting signs virtually accusing the customer of being dishonest. These are followed by No Retum policy statements that can run four or five intimidating paragraphs. Signs like this always make us wonder why we're in the store in the first place.

As for a foolproof signage system for finding stuff in the store, it hasn't been invented yet. Gigantic letters look great inphotos but are sometimes too big to be easily read from the showroom floor; displays often block the view. Tiny signs can easily be overlooked. Arrows that point shaight up lead some to wonder if the inventory is suspended from the ceiling. Some of the so-called floor layout maps we've seen are guaran0eed to baffle all but a cartographer.

Take a fresh look at the signs where you work. Are they positive, enthusiastic without being excessive? Would the message make you mofe productive? Review all signs to see if the tone can be shifted from a negative (hours closed) to a positive (hours open). Make certain all are customer-friendly and do everything a sign can do to let buyers know you really care about their interests.