Deck building contests increase redwood sales

6 ECK CONTESTS are a

V great way to build consumer enthusiasm. Dealers participating in the annualCalifornia Redwood Association's contest report increased redwood sales as well as return business.

In 1990, Redwood Empire, a wholesaler in Northern California, distributed 60 point-ofpurchase CRA contest countertop displays to their retail customers. "The dealers told us that this was a real hit with consumers and definitely bumped up redwood sales," general manager Dan Naughton said.

This year CRA is offering free colorful banners to promote the contest. Retailers can hang these in their yards or near the point of purchase. CRA will also supply dealers with contest entry blanks.

Retailers can tie in with CRA's contest by sponsoring their own local deck contest. Their contestants can be automatically entered in the national contest, giving them two chances to win. CRA staff will coordinate dual entries.

Co-sponsor for the deck design contest, Home Mechanixmagazine, has 1.2 million hands-on, can-do readers. The contest will kick offin the June l99l issue with a feature story describing the competition, including an entry blank and inspirational redwood deck design ideas. A contest reminder will run in the JulyAugust l99l issue. Throughout the deck building season, CRA will promote the contest in newspaper and trade magazines.

Story at a Glance

How to tie into a new na tional contest f,or d-Fy and professional deck builders.. free banners, €ntty information from CRA. dealers rcport promotions have measurable rcsufts.

Entries will be judged by CRA staff and Home Mechank editors on the basis of design and ingenuity. Both do-it-yourselfers and building professionals are eligible to enter. Five winners will receive from $2,000 to $750. Entry deadline is September 30, l99l.

The contest and surrounding publicity will generate deck building interest that local redwood retailers can capitalize on throughout the l99l summer home improvement season. When the five winning decks appear in a summer 1992 issue of Home Mechanix, this will launch another deck building season.

Your redwood supplier or the CRA can provide contest banners and point-of-purchase entry blanks.

Posts, poles, pilings, timber, crossarms, grapestakes, dimension lumber.

Pacific Wood Preserving of Bakersfield produces vi rtually all pressure treated wood products. And, with computerized inventory control, Pacific Wood Preserving of Bakersfield offers accurate and complete service. A single phone call can put this compl ete capabi I ity to work for you. Call today:

Steve Ryan, General Manager In California (800) 582-3950

Outside California (805) 833-0429

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Redwood Founding Fathers

Of the original l6 companies that founded the California Redwood Association, only one name remains active today: The Pacific Lumber Co.

The Union Lumber Co. mill at Fort Bragg, Ca., is now owned by Georgia-Pacific.

No. 1 is highest rating. Other numbers indicate relative position. X denotes durability prior to pressure treating; other ratings rematn the same. Comparative data sources: Wood Handbook

No. 72 U.S. Department of Agriculturs, Forest Products Laboratory. How to Buy Construction Lumber. Universitv of Wisconstn Extension.

Redwood: A Natural Favorite

Redwood can be an excellent recommendation to customers shopping for the best looking, best working, most durable material for decks or outdoor structures. No other natural wood or manmade product has achieved as high marks from the Forest Products Laboratory, according to Haley J. Bertain, market development manager for Simpson Timber Co.'s redwood division.

Other species can gain durability through the pressure treating process, but this does not upgrade their shrinkage, warping, freedom from pitch, finish holding and workability rankings. Only redwood consistently receives the highest ratings for these performance qualities, he points out.

In addition, redwood will resist warping, twisting, splitting and checking better than other woods. On a deck, it goes down flat and stays flat. Its heartwood resistance to rot and decay goes clear through, Bertain emphasizes. Cut ends and bore holes need no special treatment to keep nature's grown-in warranty for redwood.

ALSO. .. DF TIMBERS DF TREATED SPRUGE GLUIAM BEAMS GLULAM HEADERS

Old timers will remember the Hammond Lumber Co. 6ee The Merchont, Jan. p. 2l) as well as Hobbs, Wall Company, which at one time advertised itself as "the oldest name in redwood."

Northwestern Redwood Company

Union'Lumber Company

Mendocino Redwood Company

Glen Blair Redwood Company

L.E. White Lumber Company

The Pacific Lumber Company

The Little River Redwood Company

Albion Lumber Company

Irvine & Muir Lumber Company

Hobbs, Wall Company

Hammond Lumber Company

Bayside Lumber Company

Holmes Eureka Lumber Company

Navarro Lumber Company

Eel River Valley Lumber Company

Metropolitan Redwood Lumber Co.