Lumber group's Hughmungus dinner

For its 32nd annual, the Humboldt Hoo-Hoo Club drew 380 for a sit down dinner of the justly famous local crab. It is by far the largest attendance of any single club meeting held by the international lumber fraternity.

Claudia Jennings, Redwood Forest Products, Ukiah Ca., was honored for her work in helping defeat the anti-lumber industry initiatives on last November's California ballot. Gerald Nelson, retired from the Redwood Inspection Ser- vice, was recognized for his contributions to the redwood industry.

An impressive response came when Jim Hunter, Schmidbauer Lumber, Eureka, Ca., asked for a moment to honor the U. S. forces in the Persian Gulf. The large crowd fell instantly and totally silent, a remarkable affirmation of the support and affection held by the men and women of the industry for the troops.

The meeting was held at Eureka's historic Eureka Inn, a national landmark and a lumbermen's favorite for almost 70 years.

T0P GUl{S: Ill emcee Jrm Hunter, internatronal president Brent Crosby. l2l Mike Cameron making presentation to Claudia Jennings lor her work lor industry vs enviros in Nov. election. l3l Buck Yaeger, Jennifer Boden, Joe Bowman, Claude Scott. l4l Bill Hoglund, Zola Stoneback, Roy Cooper. l5l Wendie Maciel, Pat Hunter. [6] John Allen,

Bill Gittings. [7] Dave Sinjem, Kent Mulkins, Gary Adamson. l8l Gerald Nelson being honored for his RIS work by Jim Hunter. l9l John Turner, Bill Scott. ll0l Herb McKillop, Ken Bronson, Peter and Hank Noble. llll Greg Mathis, Tracy Beccaria, Gary Gamble. Il2l Jack Butler, Wayne Johns0n, Dean Winters. ll3l Ray Watson, Paul Ward, Bernie

Guilin. ll4l Al Grider, Eruce Gravier, Steve Rush. Il5l Wayne Turner, Mike Moseby, Chris Johnson. ll6l Jeff Howard, Nelson Sembach. Il7l Gene Klohs, Dave Damon. Il8l Jack Prock, Erol Deren. (l9l Ted Zaragosa, Larry Kreider. l20l Ted Gilbert, Ralph Heath, Max Corning.

Ll oME DEPOT, grumbles a I! small independent retailer. that's all I hear.

Yeah, agrees another store owner as they leave an association meeting, you'd think there weren't any other home centers.

It's no accident that almost every homeowner knows about Home Depot. Inch for inch, the chain probably gets more press coverage than any other home improvement retailer. Newspapers quote Home Depot employees on do-it-yourself and home improvement projects, print news articles, often with pictures, on their how-to clinics, drug programs, grand openings, site selections and plans to build new stores. A policy of briefing the media on store happenings and a public relations department ready to assist reporters makes it happen.

"Any positive exposure is good for business. but press coverage is magical," marketing consultant Sheila Ring Danzig explains. "All media coverage brings the implied endorsement of the press."

"When you achieve free publicity your business will grow in several