Redwood dealer posts big sales i

DRE-yINUFACTURED red- I wood tencing can more than make a name for your business. It can make your business. Sierra Lumber Co., San Jose, Ca., has centered its retail and wholesale livelihood around the product, specializing in supplying and installing it in new residential subdivisions and commercial building projects.

The $12 million-a-year company doubles as fence subcontractor flor the area's many new large-scale developments, maintaining 35 installation crews in San Jose and another l5 out of its constructiononly Sacramento, Ca.. location.

The operative word is large-scale. "We work the subdivisions on a large quantity production system," says Sierra Lumber estimator Rob McElhiney. "We will do custom residential one-off jobs, but the price will be more. lt's like a plumber coming to your house on a special

Story at a Glance

Redwood retailer/wholesaler carves a niche in pre-manufactured fencing... doubling as subcontractor, the company mans 50 crews for large-scale installations.