Certified Cabinet Promotion ffi !i-'im.*tY

This seal on the inslde door or drawer of a kitchen cablnet indicates the cablnets meet the tough construction and performance standards of the American Natlonal Standa,rds Institute (ANSI).

A promotional campaign to promote certified kitchen and vanity cabinets to consumers has been launched by the Standards and Certification Program of the National Kitchen Cabinet Assn.

The promotion supports the selling activities of cabinet dealers by educating consumers to the advantages of specifying or buying certified cabinets and by persuading them to look for the NKCA certification seal when shopping.

The campaign includes:

(l) A year-round newspaper publicity program directed at the nation's daily and weekly newspapers.

(2) A special "Kitchen and Bath Planning" editorial mailing to 2,500 newspapers.

(3) A "Kitchen and Bath Planning" supplement kit for dealer and newspaper advertising managers. The kit has camera-ready advertising aids and ideas and editorial matter on certified cabinets.

(4) Publicity on certified cabinets directed at various other consumer publications.

Kitchen and vanity cabinets that bear the blue and white NKCA certification seal on the inside of doors or drawers have been tested for compliance with the construction and performance standards of the American National Standards Institute (ANSD.

For a copy of the Kitchen and Bath Planning supplement kit write National Kitchen Cabinet Assn., c/o Sumner Rider & Associates, Inc., 355 Lexington Ave., New york, N.y. 10017.

Enroute to the cookie jar: Despite parental warnings, some children still use cabinet shelves as a ladder to reach wall cabinets. Cabinets that display the certiffcation seal of the National Kitchen Cabinet Association undergo tough construction and per- formance tests. To qualify, the cabinets must bear up under the equivalent of ten years of everyday use and withstand the effects of such abuses as children using the lower cabinet shelves as a step stool to rcach a wall cabinet.